Manager, Audience Growth, Bilingual (English/Spanish)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Latin Entertainment (UMLE) is the world’s leading Latin entertainment company. The company is home to some of the most prolific names in Latin music, including J Balvin, Karol G, Sebastian Yatra, Juanes, Alejandro Fernandez, Luis Fonsi, Juan Gabriel, Gloria Trevi, Alejandro Sanz, Aitana amongst many others.

How We LEAD:

The Manager, Audience Growth at Universal Music Latin America will be responsible of developing global marketing strategies and campaigns for Latin Artists. The position will report to the Director of Audience Growth, and will be based in Miami Beach, FL.

How You’ll CREATE:

• Oversee digital marketing investments in the region
• Devise eCRM lifecycle programs to support signups and interactions on artist and label databases
• Drive the creation and optimization of streaming marketing products to maximize streams throughout the Latin region.
• Oversee e-commerce project execution and manage communication between countries for local online stores throughout the region
• Work with repertoire owners and countries to optimize label’s owned properties such as label profiles, artist profiles, playlists, etc.
• Work with repertoire owners to develop unique and innovative “always-on” content strategies specific to each platform and artist to grow digital consumption and audience.
• Work with local and regional teams to conduct and analyze A/B tests, measure ROI, and define KPIs to improve performance.
• Prepare performance analysis, campaigns recaps and share best practices about the platforms with the marketing and artist teams.
• Work on ad-hoc projects based on business evolution and necessities.

Bring Your VIBE:

• 3+ years of digital marketing experience, with understanding of all different facets (advertising, analytics, social media, eCRM, SEO, etc.)
• Strong analytical skills and ability to organize and analyze data and draw actionable conclusions
• Knowledge and understanding of the digital music ecosystem.
• Solid written presentation and communication skills.
• MS Office proficiency, particularly Excel (pivot tables/v-look ups)
• Ability to work in a team and interact with multiple departments across the company.
• BA/BS degree required.
• Passion for working with Latin music.
• Solid written presentation and communication skills.
• Bilingual, English/Spanish fluency required.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Paid Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Universal Music Group