Director Media Strategy

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Capitol Music Group is seeking a Director of Media Planning Strategy to lead Capitol Records, Blue Note, Astralwerks, Motown Records, and Harvest frontline and catalog repertoire on a global scale. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture.

The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms.

How you’ll CREATE:

• Lead a small team of media planners and collaborate with media buying support to plan and execute all paid media efforts, including media planning, reporting and analysis, best practices, and ensuring teams are aligned on KPIs.
• Work with label finance and UMG central teams to ensure monthly billing is completed
• Optimize internal operational workflows, build scalable strategies, share best practices and learnings
• Work with internal stakeholders (Digital Marketing team) to develop and plan paid media campaigns across social, video and programmatic platforms
• Identify target audiences and analyze their characteristics, behaviors, and media habits
• Build custom audiences and data sets for targeting in DSP’s
• Manage and track approved media budgets
• Research trends, innovations, and changes that effect media buying
• Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, etc.
• Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
• Understand pixel implementation on websites for data collection and conversion tracking

Bring your VIBE:

• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
• 3-5 years media-related/agency experience and media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.
• Experience leading a small team
• Confidence in written and verbal communication skills in client-facing environment
• Experience buying through Facebook, Google AdWords, TikTok, Twitter, Snapchat and other DSPs
• Understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
• Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
• Experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
• Experience driving eCommerce revenue growth and online lead generation with paid media
• Passionate music fan

Perks Playlist

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Paid Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$64,480- $146,960

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Universal Music Group