Marketing & Sponsorship Director

It’s love. Not work. 

Taubman might be a developer of retail real estate, but it’s so much more to our talented team. It’s a place where careers start, and last, for those who are passionate about retail, who love winning and who want to push the envelope daily.

Our connection to our values is concrete. We embody them. They are our north star when things are great, when things are crazy and when we need to re-center ourselves in our work.

At TAUBMAN, we believe with every fiber of our being that the right team can achieve anything. We know we are expected to bring it – and we do. So, whether it’s an opportunity in leasing, marketing, accounting, finance or another area that brings you here, if you respond to what we’re saying, we’d love to hear from you….  

Just remember at Taubman, its love, not work.

We have an exciting opportunity for a Marketing & Sponsorship Director at Cherry Creek Shopping Center!

Cherry Creek Shopping Center, Denver’s premier shopping destination has an exciting opportunity for a dynamic, independent, and driven Marketing & Sponsorship Director who excels at building collaborative, results-driven sponsorships, partnerships, and marketing strategies.

Your day-to-day responsibilities will include…

In this role, you will have two primary responsibilities: 1) increasing center revenue through selling and fulfilling local sponsorship and media programs to local and regional advertisers; and 2) increasing center traffic and tenant sales through development and implementation of the center’s strategic marketing plan. You will positively represent the Center and the Marketing department to tenants, customers, partners, and vendors and perform administrative duties in support of all marketing activities.

Sponsorship: Accountable for entire sales and activation process with local sponsors and advertisers.

• Responsible for sourcing and developing business relationships with potential sponsors to maintain a robust sponsorship pipeline.
• Responsible for leveraging and interpreting the Center’s market research to enhance and revise sponsorship strategies, including tailoring strategic proposals for prospective sponsors.
• Consult with the Corporate Sponsorship department on all local programs, including accurate sponsorship pricing, implementation, and cost analysis for each program.
• Responsible for supporting and diligently implementing all corporate sponsorship initiatives, including transactional business, according to guidelines established by corporate.
• Oversee the execution and fulfillment of national sponsorship programs including execution of sponsor benefits, contract fulfillment and proof of posting tracking.
• Manage tracking and reporting on results of all local and national sponsorship programs.
• Responsible for meeting budget and revenue goals, including accounts receivable.

Marketing: Develop marketing strategies that drive traffic and sales.

• Develop and implement an annual marketing strategy that delivers on the center’s business and marketing objectives to drive traffic and sales.
• Develop a comprehensive action plan that may include events, media programs, digital initiatives, social media, and influencer programs to drive incremental sales and traffic – all developed within the overall budget allocated by Corporate Marketing.
• Tourism Programs: Develop and execute marketing programs for tourists including B2B relationship management, program management and collateral development.
• Oversee the center’s marketing budgets and processes including allocating and tracking expenses.
• Efficiently manage and execute corporate-developed marketing initiatives, including digital strategies, social media strategies, email marketing strategies and collateral.
• Establish positive tenant relations and store productivity through retail-focused programs consistent with the Marketing Plan strategies.
• Oversee the development of all marketing and advertising materials through the corporate creative service department.
• Implement strategic metrics to gauge effectiveness of all marketing programs and be a champion of all local market insights. Provide ongoing competitive and local market knowledge to partners at Corporate based on keen observations and corresponding insights.
• Engage with Corporate Marketing and colleagues at other centers to exchange ideas, best practices, and lessons learned.
• Manage center events and promotions including collateral, entertainment, tenant participation, vendor management and marketing support. 

Center Management: Participate as an integral member of the total center management team.

• Perform center management duties according to the schedule set by the General Manager.
• Build and foster positive working relationships with all center and contract staff.
• Lead designated center goals and responsibility for achieving those goals.

The ideal candidate will have…

• Minimum of 5 to 7 years of relevant experience
• Proficiency in Microsoft Word, Excel, PowerPoint and email programs
• Bachelor’s Degree or equivalent education plus experience in a related discipline is required
• Excellent writing and editing skills
• Excellent oral and written communications skills
• A high level of professionalism, flexibility and initiative
• Strong attention to detail and high level of accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve, and multi-task.
• Ability to collect and analyze information used to make sound decisions.

Essential Physical Requirements/Working Environment…

• Ability to use a computer for long periods of time
• Must be able to sit for extended periods of time
• Ability to handle documents and files
• Ability to work well with others
• Must be able to work under short-term deadlines and work under stress
• Must be able to occasionally lift up to 10 pounds
• Must have the ability to travel occasionally, as required

We are proud of our culture and benefits. And, this role earns a competitive base salary range of $80,500 to $126,500, depending on experience and other factors, as well as a sponsorship sales incentive program.

Our employees thrive with a rewarding work environment, competitive pay and outstanding benefits! 

The Taubman Company