Sharesale
Log InSign Up
HomeGrowth Marketing Director

Growth Marketing Director

$$$

About Tipsy Elves

Tipsy Elves (www.tipsyelves.com) makes the world’s most extraordinary apparel to make your life more fun. Founded in 2011, Tipsy Elves makes clothing for a variety of holidays and occasions, including Halloween, Christmas, Independence Day, PRIDE, St. Patrick’s Day, as well as vacation-wear, ski apparel, and golf clothing. At Tipsy Elves, we believe that fun is something that everyone deserves to experience so we create products that transform and equip you for unforgettably fun moments. Tipsy Elves is headquartered in downtown San Diego and with over $200 million in sales, it was recognized as one of San Diego’s fastest growing companies, ranking #258 in the Inc. 5000. Tipsy Elves has appeared on ABC’s “Shark Tank” and “Beyond The Tank” in 2013, 2014 and 2015. Check out our press reel here: www.tipsyelv.es/press-reel. 

Growth Marketing Director

Tipsy Elves is seeking a highly talented and experienced Growth Marketing Director to drive growth and lead our customer acquisition strategies across performance marketing, paid social, paid search, Amazon marketing, affiliate marketing, TV and SEO. We are looking for a hands-on leader who is obsessed with driving traffic and optimizing for conversion. You will also guide customer journey strategies to ensure optimal landing pages, maximum site engagement and generate the most efficient path to purchase.  

As our Growth Marketing Director, you will also be responsible for leading a team of agency partners and cross-functional in-house teams to deliver exceptional results and optimally spend our $15M+ annual advertising budget towards established ROAS and MER goals. Our Growth Marketing Director will also lead creative strategy, working closely with our talented creative team to continuously test and evaluate new ad creative formats. This candidate will have deep experience executing in-platform as well as leading and driving strategy for growing e-commerce businesses. You’ll partner closely with teams across the company including web, merchandising, analytics, retention, and creative.

Duties / Responsibilities:

  • Own and lead the growth strategy and end-to-end execution across all acquisition channels, including Meta, Google & Bing Search and Shopping, TikTok, Organic Search / SEO, Affiliate, TV and Amazon ads.
  • Manage all aspects of the customer acquisition process, including but not limited to coordinating with external agencies and consultants, vendor/tool selection, and creative strategy.
  • Identify the most impactful paths to conversion for different audience groups and prioritize campaign performance, steering our $15M+ (and growing) annual advertising budget towards channels and campaigns that maximize MER and blended ROAS. 
  • Serve as the primary decision maker for media spend strategy and mix, partnering closely with agency partners and consultants to constantly refine budgets and spend allocation.
  • Develop monthly revenue and spend forecast by channel that aligns with broader company financial goals.
  • Guide the creative strategy across all paid advertising channels, working closely with our talented creative team to continuously test and evaluate new creative types, ad angles, hooks, value props, and strategies across all paid channels for static and video ads alike.  
  • Partner with consultants and agency partners that manage our Meta, TikTok, Google, Bing and Amazon advertising campaigns – evaluating performance, budget allocation, and communicating product trends, inventory updates and sales pacing to all stakeholders. 
  • Own and manage the timing of campaign launches across all paid channels, aligning with our broader marketing calendar, product arrivals, and sales goals. 
  • Identify marketing opportunities across the customer journey. Partner with Retention and Lifecycle Marketing Director to ensure an optimal CRO strategy is considered across acquisition, retention and remarketing strategies.  
  • Oversee all Amazon advertising spend and strategy, working with consultants and in-house Amazon team to optimize existing campaigns and continuously test new creative formats and strategies.  
  • Continuously evaluate owned channels to identify growth opportunities and work with ecommerce team on landing pages, CRO, upsell and cross sell strategies.
  • Establish an experimentation-based approach to introducing and scaling new and/or underutilized marketing channels for customer acquisition.
  • Develop, execute, and oversee A/B testing optimization strategies spanning creative assets, promo testing, landing pages, on-site overlays, targeting, and new advertising channels.
  • Guide investment valuation framework for annual advertising spend, rooted in a bottom’s-up forecasting approach that considers multi-touch attribution, channel-specific profitability (MER and blended ROAS) and LTV.  
  • Work with the brand marketing team to ensure brand strategy is executed cohesively to provide a successful brand experience across all paid channels. 
  • Analyze and report on the performance of marketing campaigns and initiatives, using data and analytics to inform decision-making and optimize results.
  • Work cross-departmentally with creative, retention, brand, and web teams to support acquisition efforts.  
  • Manage our CRM audience lists to ensure that we’re building the most powerful segments for our digital acquisition efforts, and coordinate cross-functionally to leverage to its fullest extent.

Qualifications / Skills

  • 8+ years leading customer acquisition and growth marketing programs within a high-growth D2C e-commerce environment and at scale. 
  • Strong experience managing campaigns across all performance marketing channels, including Meta, Google, Bing, TikTok and Amazon ads.  
  • Advanced knowledge of SEO, SEM, CRO and lifecycle management.  
  • 4+ years managing in-house teams and external agencies in a rapid growth and fast paced environment. Experience with building, developing, and leading collaborative and results-driven teams.
  • Must possess expert knowledge of creative nuances and best practices of each channel (Meta, TikTok, YouTube, OTT), guiding creative strategy across all channels and working closely with in-house creative team to deliver top-performing video and static ads.
  • Consumer marketing experience is a must. Shopify experience is a plus. 
  • Live and breathe performance KPIs such as CPA, ROAS, LTV, conversion rate, and AOV.
  • Experience and passionate opinions about attribution models and attribution technology (Triple Whale, Northbeam, etc). 
  • Experience with influencer marketing, particularly with TikTok (including white-listing).
  • Experience developing and launching linear TV campaigns is a plus.
  • Ability to get into the weeds with your team without losing sight of the big picture.
  • Experience running analytically-rigorous experiments and making data-driven decisions.
  • Proven track record successfully managing and scaling a multi-million-dollar ($15M+) acquisition budget to deliver results.
  • Strong technical acumen and hands-on experience with tools such as Google Analytics, Google Optimize, Triple Whale, etc.
  • Ability to move quickly and fluidly between long-term strategic thinking and operating at the lowest level of detail.
  • A high-energy doer who anticipates problems and doesn’t hesitate to jump in and solve them, making smart decisions backed by excellent judgment. 
  • Passion for understanding consumer behavior and taking a few risks to explore new avenues to engage and delight customers.
  • Growth obsessed self-starter who is hungry to learn and stays updated on industry trends, best practices, and recommendations.
  • You inherently understand the Tipsy Elves brand and it resonates strongly with you.
  • You have a balanced left-and-right brain: a great eye for branding and creative, and strong performance marketing & analytical skills.
  • Top-notch analytical skills with a proven ability to work through data and attribution models to find opportunities and actionable insights.
  • You thrive in a fast paced, high-growth environment. You are proactive, action-oriented and operate with a sense of urgency.
  • Highly organized with a key attention to detail.

Additional Info:

  • Starting Salary is $150,000+ (based on experience)
  • Position is expected to start during Q1 2023

Benefits:

  • This is a full time position, offering hybrid and remote flexibility, based in San Diego, CA.
  • Parking or transportation reimbursement is available when in-office.
  • Medical, Dental, Vision care, and Flexible Spending Account available.
  • 401K with Match available.
  • 30+ Vacation Days per year – 3 Weeks of PTO, 12 Paid Holidays Off and time off between Christmas and New Year’s, and Summer Fridays.
  • Catered lunches, in-office massages during Q4. 
  • Leadership & Development Training for all manager-level employees.
  • Annual Product Allowance with additional coupons codes for Friends and Family.

Why Work at Tipsy Elves:

  • Work in a fast paced and growth focused environment.
  • Be a part of a company that embodies its values with a strong culture.
  • Have the space to speak and be heard with regular support and strong communication with weekly 1 on 1 meetings, team surveys and feedback, biweekly leadership meetings and more.
  • Join a community of hard working people that genuinely care about what they do.
  • Grow through learning and development provided for every stage of your career including quarterly off-site events, and leadership conferences at ecom events (eg, Shop Talk).

Please apply here or send your Resume to [email protected]. We would love to hear why you would make a great addition to our Tipsy Elves team!

Want to learn more? Check us out at www.tipsyelves.com

Tipsy Elves is an Equal Opportunity Employer. In order to provide equal employment and advancement opportunities to all individuals, employment decisions will be based on merit, qualifications and abilities. We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.

Tipsy Elves

Related jobs:

$$

Casting Call: Film Crew Types for “The Righteous Gemstones”

Job Description:

Tona B. Dahlquist Casting is seeking adult extras to portray film crew members in an upcoming scene for The Righteous Gemstones, filming on the outskirts of Charleston, SC. This role will require you to play a professional working on a film set, helping to create a realistic backdrop for the production within the show.

Job Responsibilities:

  • Portray a film crew member (camera operator, sound technician, etc.) on set during a key scene.
  • Follow directions from the production team to ensure authenticity and contribute to the overall realism of the scene.
  • No fitting required for this role, but professionalism and punctuality on set are essential.

Requirements:

  • Adult men and women, ages 18+.
  • Must provide current photos (close-up and full-length) and full details as listed in the submission instructions.
  • Reliable, punctual, and able to follow directions on set.
  • Prior experience in background acting or familiarity with film sets is a plus but not required.

Compensation:

  • Pay Rate: $144 for 12 hours or less of filming (guaranteed), with overtime pay for hours worked beyond 12.
  • No fitting required for this role.
$$

Casting Call: Soldiers for “The Righteous Gemstones”

Job Description:

Tona B. Dahlquist Casting is seeking 3 adult males to portray soldiers in an upcoming scene for The Righteous Gemstones, filming on the outskirts of Charleston, SC. This is an exciting opportunity to appear in a high-profile television series and help bring a key scene to life.

Job Responsibilities:

  • Portray a soldier in a featured background role, helping to establish the tone and atmosphere of the scene.
  • Follow on-set direction from the production team to ensure the character is portrayed authentically.
  • Attend a fitting prior to filming to ensure proper costume preparation.
  • Maintain professionalism and punctuality throughout the production process, including fittings and filming.

Requirements:

  • Adult males, ages 18+.
  • Must be physically fit to portray a soldier character.
  • Must be available for a wardrobe fitting prior to filming.
  • Must provide current photos (close-up and full-length) and full details as listed in the submission instructions.
  • Reliable, punctual, and able to take direction on set.

Compensation:

  • Pay Rate: $144 for 12 hours or less of filming (guaranteed), with overtime pay for hours worked beyond 12.
  • Fitting Bump: Additional $35 for attending the required fitting.
$$

Casting Call: Villagers for “The Righteous Gemstones”

Job Description:

Tona B. Dahlquist Casting is seeking 24 villagers (12 adults and 12 teens – males and females) to portray background characters in an upcoming scene for The Righteous Gemstones, filming on the outskirts of Charleston, SC. This is an excellent opportunity to be part of a popular television series and add to the authentic setting of the scene.

Job Responsibilities:

  • Portray a villager in a key scene, interacting with other extras to create a believable environment.
  • Follow directions from the production team to contribute to a realistic and immersive scene.
  • Attend a fitting prior to filming to ensure proper costume preparation.
  • Maintain professionalism and punctuality during both fitting and filming.

Requirements:

  • Male and female actors, ages 12-60.
  • Must be available for a wardrobe fitting prior to filming.
  • Comfortable working in a group setting and following directions.
  • Minors must have a parent or guardian submit on their behalf, including the parent’s contact information.

Compensation:

  • Pay Rate: $144 for 12 hours or less of filming (guaranteed), with overtime pay for hours worked beyond 12.
  • Fitting Bump: Additional $35 for attending the required fitting.
$$

Casting Call: Male Teen Disciples for “The Righteous Gemstones”

Job Description:

Tona B. Dahlquist Casting is seeking 6 male teens to portray disciples in an upcoming scene for The Righteous Gemstones, filming on the outskirts of Charleston, SC. This is a fantastic opportunity for young actors to be part of a well-known television series in a significant background role.

Job Responsibilities:

  • Portray male teen disciples in a key scene for the series.
  • Follow on-set directions from the production team to ensure authenticity in the portrayal.
  • Attend a fitting prior to filming to ensure proper costume preparation.
  • Maintain professionalism on set and be punctual for both fitting and filming.

Requirements:

  • Male teens, ages 12-18.
  • Must be available for a wardrobe fitting prior to filming.
  • Must provide current photos (close-up and full-length) and full details as listed in the submission instructions.
  • Comfortable in a group setting, following direction, and maintaining the role of a disciple.
  • Must have a parent or guardian submit on their behalf if under 18, including the parent’s contact information.

Compensation:

  • Pay Rate: $144 for 12 hours or less of filming (guaranteed), with overtime pay for hours worked beyond 12.
  • Fitting Bump: Additional $35 for attending the required fitting.
$$
Job Type:
Extra
Skills:
Acting

Casting Call: Party Guests for Streaming Project

Job Description:

We are seeking 4 men and women to portray party guests in an exciting new streaming project filming in the Atlanta area. This role involves appearing in a lively party scene, interacting with other extras to create an authentic, festive atmosphere. This is a great opportunity to be featured in a professional production with small, focused scenes.

Job Responsibilities:

  • Act as a background extra portraying a party guest, interacting with other extras to create a fun, engaging environment.
  • Follow direction from the production team to ensure a realistic and vibrant party setting.
  • Collaborate with other cast members and crew to maintain continuity and energy during filming.
  • Maintain professionalism and punctuality on set.

Requirements:

  • Men and women, ages 20-50.
  • Able to portray a friendly, energetic party guest.
  • Reliable, punctual, and able to follow instructions on set.
  • Must be comfortable being paid via direct deposit.

Compensation:

  • $100 for 10 hours
  • Payment will be made by direct deposit, so only apply if you are comfortable with this method.
$$
Job Type:
Extra
Skills:
Acting

Casting Call: Servants for Streaming Project

Job Description:

We are seeking 3 men and women to portray servants in a cemetery scene for an exciting new streaming project filming in the Atlanta area. This is a small, intimate production with focused scenes that offer a great opportunity to be featured in a professional project. The role involves portraying a servant in a serious, solemn setting.

Job Responsibilities:

  • Act as a background extra portraying a servant in a cemetery setting.
  • Follow direction from the production team to ensure a realistic and engaging atmosphere.
  • Collaborate with other cast members and crew to create a cohesive environment during filming.
  • Maintain professionalism and punctuality on set.

Requirements:

  • Men and women, ages 20-60.
  • Able to portray a serious, subdued character fitting the role of a servant in a cemetery scene.
  • Reliable, punctual, and able to follow instructions on set.
  • Must be comfortable being paid via direct deposit.

Compensation:

  • $100 for 10 hours
  • Payment will be made by direct deposit, so only apply if you are comfortable with this method.
$$
Job Type:
Extra
Skills:
Acting

Casting Call: Bodyguard for Streaming Project

Job Description:

We are seeking strong, authoritative men to portray bodyguards in an exciting new streaming project filming in the Atlanta area. These roles involve portraying protective figures in a cemetery scene and potentially other settings. This is a great opportunity to be featured in a professional production with small, focused scenes.

Job Responsibilities:

  • Act as a background extra portraying a bodyguard, maintaining a serious and authoritative demeanor.
  • Follow direction from the production team to create a realistic bodyguard presence in the scene.
  • Collaborate with other extras and cast to ensure seamless interaction during filming.
  • Maintain professionalism and punctuality on set.

Requirements:

  • Men, ages 25-50 (Tuesday) or 20-60 (Wednesday/Thursday).
  • Must be able to portray a strong, authoritative figure.
  • Reliable, punctual, and able to follow instructions on set.
  • Comfortable being paid via direct deposit.

Compensation:

  • $100 for 10 hours
  • Payment will be made by direct deposit, so only apply if you are comfortable with this method.
$$
Job Type:
Extra
Skills:
Acting

Casting Call: Train Riders & Hospital Staff/Patients for Streaming Project

Job Description:

We are currently casting 3 men and women to portray train riders and hospital staff/patients for an exciting new streaming project filming in the Atlanta area. These are small, intimate scenes, offering a great opportunity to be featured in a professional production. This role requires individuals to appear as passengers in a train setting and later transition to hospital staff or patients in the same project.

Job Responsibilities:

  • Act as a background extra in a scene portraying a train rider and later a hospital staff member or patient.
  • Follow on-set instructions from the production team to contribute to a realistic and engaging scene.
  • Maintain professionalism and punctuality on set.
  • Work collaboratively with other cast members and crew to create a cohesive environment.

Requirements:

  • Men and women, ages 20+.
  • Comfortable transitioning between roles as a train rider and hospital staff or patient.
  • Must be comfortable being paid via direct deposit.
  • Reliable, punctual, and able to follow instructions on set.

Compensation:

  • $100 for 10 hours
  • Payment will be made by direct deposit, so only apply if you are comfortable with this method.
$$
Job Type:
Actor
Skills:
Acting

Casting Call: Lead Role – The Witch in Immersive Haunted House Experience “NIGHTMARE”

Role:

The Witch – Female, 21-35 years old

Job Description:

Miami Talent Casting is seeking a commanding and mesmerizing female actor to play the role of The Witch in the immersive haunted house experience, NIGHTMARE. Loosely based on the demon Lilith, the Witch is an enchanting yet terrifying presence, preying on and tormenting John, the lead character, throughout the experience. The Witch’s role evolves as the haunt progresses, with each appearance growing in intensity as she haunts and terrifies the audience and John alike.

This is a physical, movement-based role that demands an actor who can convey both elegance and menace. The Witch will play a central role in creating a chilling, immersive atmosphere for guests.

Job Responsibilities:

  • Portray the Witch, a powerful and eerie figure who torments John throughout the haunted house experience.
  • Use body language and movement to create an eerie, commanding presence.
  • Interact with the audience and John, creating a sense of fear and suspense.
  • Perform in various staged sequences as the Witch’s influence over John intensifies.
  • Comfortably wear makeup and special effects (FX) to enhance the terrifying appearance of the Witch.
  • Attend rehearsals and be prepared to work in a dynamic, immersive environment.

Requirements:

  • Female actor aged 21-35.
  • Prior experience with dancing or movement-based performance is a plus.
  • Must be comfortable working with special effects makeup and prosthetics.
  • Ability to maintain energy and character in a physically demanding, immersive setting.
  • Strong stage presence with the ability to create an aura of fear and enchantment.
  • Must be available for rehearsals and performance dates.
  • Prior experience in immersive theater, horror, or haunt performances is a bonus but not required.

Compensation:

  • $300 per 8-hour shift + 20% Agency Fee (AF), depending on the role.
$$
Job Type:
Actor
Skills:
Acting

Casting Call: Lead Role – John in Immersive Haunted House Experience “NIGHTMARE”

Role:

John – Male, 21-35 years old

Job Description:

Miami Talent Casting is seeking a talented male actor to play the lead role of John in the immersive haunted house experience, NIGHTMARE. John is a pompous, rude “bro” who finds himself trapped in his own dreams. Initially, John will appear as an obnoxious guy encountered by the audience while they wait in line. As the experience progresses, John’s worst nightmares begin to unfold in front of the audience, revealing his deeper fears.

This is an exciting role requiring a performer who can embody arrogance at the start and progressively reveal vulnerability and terror as the haunted storyline develops.

Job Responsibilities:

  • Portray John, an overconfident and disrespectful character who undergoes a transformation as the haunt progresses.
  • Interact with the audience at the beginning of the experience, setting the tone as an obnoxious “bro.”
  • Perform in various nightmare sequences as John’s worst fears come to life.
  • Utilize improvisation skills to adapt to audience interactions and changes in the performance environment.
  • Collaborate with other performers to ensure a cohesive and terrifying experience for guests.
  • Attend rehearsals and be prepared to work in a high-energy, immersive setting.

Requirements:

  • Male actor aged 21-35.
  • Strong improvisational skills are a plus, especially for engaging with the audience.
  • Ability to maintain energy and character in a physically demanding, immersive environment.
  • Comfortable performing in a haunting, intense atmosphere.
  • Must be available for rehearsals and performance dates.
  • Prior experience in immersive theater or haunt experiences is a bonus but not required.

Compensation:

  • $300 per 8-hour shift + 20% Agency Fee (AF), depending on the role.

Casting Call: Talent for Adidas Training Campaign

Job Description:

Ariza Talent & Modeling Agency is casting for an upcoming Adidas training campaign. We are seeking strong, energetic talent to participate in a dynamic gym setting alongside fitness influencers. The campaign will focus on capturing the real effort women put in at the gym, emphasizing natural poses and expressions that showcase hard work, energy, and determination. Talent will be featured in a variety of print and digital media platforms worldwide for a one-year term.

Job Responsibilities:

  • Perform as talent in a gym setting for Adidas’ upcoming training campaign.
  • Showcase energy, strength, and determination through physical exercises and poses.
  • Work collaboratively with a production team to ensure the right mood, facial expressions, and poses are captured.
  • Participate in photo and video shoots, as well as behind-the-scenes (BTS) footage, where applicable.
  • Usage of talent’s name, bio, and social media handles may be included in the final campaign.

Requirements:

  • Female-identifying talent who can demonstrate physical fitness and confidence in a gym environment.
  • Must be comfortable in athletic wear and able to perform various exercises or poses for extended periods.
  • Prior experience in fitness modeling or campaigns is preferred, but not required.
  • Must be able to submit a self-taped audition or participate in a virtual audition.
  • Open to talent worldwide, as usage rights extend globally.

Compensation:

  • Session Fee: $3,000 + 20% Agency Fee (AF). This fee includes talent’s local travel expenses, taxes, withholdings, and agent fees.
$$
Job Type:
Extra
Skills:
Acting

Casting Call: Background Extras for Netflix Limited Series “His & Hers”

Job Description:

Hylton Casting is currently seeking background actors to appear in interior and exterior news studio scenes for the upcoming Netflix limited series His & Hers. This is an exciting opportunity to be part of a high-profile project produced by Fifth Season. The series is set in a news studio environment, and we are casting various roles to fill the scene with realistic, dynamic characters. Filming will take place in Atlanta, GA.

Background Roles Available:

  • News Studio Employees
  • News Producers
  • News Crew (Floor Director, Camera Operators, PAs, Junior Producers)

Job Responsibilities:

  • Perform as a background extra in various scenes representing one of the listed roles.
  • Follow direction from the production team to create a believable atmosphere in the news studio or outdoor environments.
  • Be prepared for a full day of filming, ensuring punctuality and professionalism on set.
  • Collaborate with the crew to ensure smooth execution of the scenes.

Requirements:

  • All genders, ethnicities, and backgrounds welcome.
  • Must be 18 years of age or older.
  • No prior acting experience required, but the ability to take direction and remain in character is essential.
  • Must be local to the Atlanta, GA area or able to self-report to the set.
  • Flexibility to work on either interior or exterior scenes as needed.

Compensation:
Compensation will be provided, with rates dependent on role and hours worked. Further details will be shared upon selection.

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
04-28-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!