Digital and Social Media Coordinator

The Digital and Social Media Coordinator reports to the Vice President of Communications to coordinate digital media activities that facilitate member engagement and consumer awareness of NFRA and the frozen and refrigerated foods industry. His/her function is to assist the Vice President of Communications in all areas of running a successful communications department.

Responsibilities:

• Coordinate and implement all consumer communications, including social media and digital media efforts under the Easy Home Meals brand.
• Make recommendations on and implement features, functionality, and engagement strategies for digital and social media platforms.
• Develop core themes and content ideas for monthly social/digital media editorial calendars.
• Conduct research, write, and create content for website, e-newsletter, and social media properties including Facebook, Twitter, Pinterest, Instagram, TikTok and YouTube.
• Ensure content and execution adhere to our social voice, best SEO/SEM practices, and applicable copyright laws.
• Schedule daily social media posts, post blog content, update websites, and create and distribute e-newsletters.
• Monitor and interact with consumer audiences on all digital and social media channels.
• Work in collaboration with PR agency in the planning and implementation of consumer PR initiatives including SEM, paid posts, twitter parties, creating and scheduling influencer content, and promoting relevant PR efforts across social channels.
• Collaborate with NFRA members, sponsors, and partners to publish their content across various social and digital channels.
• Schedule and monitor sponsor content to ensure all sponsors are equally represented.
• Monitor and engage with NFRA members, sponsors, and partners on social media properties.
• Oversee the set-up, rules creation, and artwork for all of consumer sweepstakes and giveaways.
• Assist with editing and proofing promotional materials, and other communication projects as assigned.

Qualifications:

• Bachelor’s degree in Communications or related field and 3 years of experience
• Demonstrated skill in writing, editing, and proofreading
• Demonstrated experience using digital/social communications in a business setting and have knowledge of best practices
• Ability to think creatively and strategically plan social/digital content
• Proficient in Microsoft Office suite
• Experience using Mail Chimp, Sprout Social, Google Docs, Word Press and Adobe Creative Suite or equivalent software
• Ability to manage multiple projects, set goals and meet deadlines
• Advanced attention to detail
• Limited travel required

This is a full-time, Harrisburg, PA based position with excellent benefits. Send resume with cover letter by 2/28/23 to [email protected].

National Frozen and Refrigerated Foods Association, Inc.