OVERVIEW/BASIC FUNCTION:
The role of Director of Communication is to oversee the positive public image of Kona Village, A Rosewood Resort by managing all areas of external and internal communication plans including public relations and social media.
Maximize exposure in the local, regional national market by promoting and securing media coverage through the practice of establishing, maintaining and further strengthening media relationships. Coordinate community involvement opportunities to ensure maximum exposure. Work closely with marketing team for consistent messaging and strategic media relations and social media messaging.
Maintain an excellent hotel and professional reputation in the eyes of the media, the public, the owners, the guests and the hotel staff.
RESPONSIBILITIES:
- Creates positive profile awareness through the media representatives on all aspects of Kona Village revenue streams to ensure that we meet our Marketing Communication and PR objectives as outlined in the annual sales and marketing plan.
- In-conjunction with the Director of Sales and Marketing – develop a marketing plan for Kona Village that underpins the annual budget goals of the hotel.
- Identify recommend and act upon any potential marketing opportunities that create a positive market profile or potential revenue stream for Kona Village.
- To develop a strategic marketing communication plan for pre-opening and post opening using the Rosewood Hotels and Resorts marketing guidelines. To ensure that the hotel is professionally positioned in all of the key market segments across the rooms, conference, food and beverage, and spa.
- To ensure that all marketing resources and deployed to create an adequate return on investment and that all projects support each other as part of an integrated plan.
- To optimize the relationship with key marketing partners (PR agency, printing company, social media partners) to ensure that they are provided with a strong brief from the client and that our investment generates appropriate levels of return which is measured carefully.
- To present a transparent view of the communication approach to ensure that key division heads and managers are fully aware and conversant with the planning direction and priorities of the pre-opening and live marketing communication activities.
- Liaise with Rosewood Communications and Rosewood Communications. agencies and carries out Public Relations activities as requested by Rosewood Hotels & Resorts.
- To embrace innovation and recognize that our internal team will be a major source of new ideas that we will encourage and nurture.
- To engage in administrational task to support the direction of the Sales and Marketing department (particularly during the pre-opening phase.)
- To monitor internal content of the hotel website and to work closely with Director of Sales and Marketing, Director of Revenue and Rosewood Corporate team to ensure that the hotel website is fully optimized, and the content is fresh with regular update that reflect the activities planned and taking place at Kona Village.
- Work in conjunction with the Food & Beverage Department to develop an annual food and beverage action plan with supporting communication, collateral and PR actions to gain the maximum exposure for these initiatives.
- Coordinate with all marketing partners to ensure timely and accurate delivery of all marketing initiatives and collateral as instructed by the DOSM.
- Oversee the planning and execution of all Rosewood Photo-shoots, to ensure that Kona Village has a constantly evolving and updated range of press, brochure friendly photography, in keeping with the photography guidelines defined by Rosewood Hotels and Resorts.
- Oversee the social media community management for Kona Village including responsible for developing a content calendar, post copy and imagery.
- Coordinates and follows up with all operating departments on marketing initiatives to ensure their timely delivery as designated by the DOSM.
- Establishes and maintains excellent relations with the relevant media in Hawaii, (and beyond) and foster close relationships to help secure editorial coverage for Kona Village.
- Creates positive press releases briefs and circulates them to relevant PR agencies after approval of the brief from DOSM.
- Administrate the Sales and Marketing action plan and finalize the requested monthly updates with measurable outcomes.
- Maintains a current and accurate electronic photo library within the hotel marketing department and with Rosewood Marketing including updates for the hotel website.
- Attends relevant functions, events or receptions with a view to positively promoting our properties’ events or products.
- Completes hotel sites tours in a professional and courteous manner at all times as instructed by the DOSM
- Prepares monthly and ad-hoc reports on the effectiveness of all marketing communication disciplines.
- Ensure that all projects, expenses etc are in accordance with the budget, which shall be submitted to and approved in advance of the commitment by the Director of Sales and Marketing.
- Assists in procurement of sponsors for events and activities.
- Carries out other additional duties from time to time as delegated.
- Assist Managing Director with speeches, internal and external communications and media interviews.
- Is a “Brand Ambassador” at all times and ensures brand integrity and clarity are always maintained.
- Models the Company’s culture, vision, mission and core values at all times.
- Ensure that standards are maintained at a superior level on a daily basis.
- All other duties as required.
Others
· While this job description is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove or alter duties when business need dictates.
REQUIRED SKILLS:
- Strong project management skills with the ability to meet deadlines.
- Knowledge in public relations writing projects, such as press releases, biographies, fact sheets, etc.
- Knowledge in social media community management and optimization.
- Exceptional interpersonal skills – able to represent the property in the community.
- Ability to prioritize and organize work assignments.
- Ability to analyze, interpret and extract trends from data.
- Demonstrated understanding of the market.
- People oriented, ability to build relationships across all stakeholder groups.
QUALIFICATIONS:
Degree in Public Relations, Journalism, Communications, Marketing or related.
EXPERIENCE:
- 5-7 years Public Relations experience
- Hospitality industry experience helpful
- Significant communications experience that includes a blend of strategy and media relations
- Education: BS/ BA degree or equivalent in Business; Marketing and Public Relations
General Skills: Must be able to perform job functions with attention to detail, speed and accuracy; prioritize, organize and follow-up; be a clear thinker, remaining calm and resolving problems using good judgment; follow directions thoroughly; understand a guest’s service needs; work cohesively with co-workers as part of a team; work with minimal supervision; maintain confidentiality of guest information and pertinent hotel data.
Technical Skills: A strong track record of positioning an organization to achieve tangible outcomes in a competitive communications environment. Ability to coach and support senior leaders as spokespersons
Language: Required to speak, read and write English, with fluency in other languages preferred.
Kona Village, A Rosewood Resort
Related jobs:
Casting Call: Male Voice Over Artist for Credit Union Campaign (Remote)
Job Description:
We are seeking a male voice over artist for a non-union Credit Union campaign. This is a remote opportunity for a voice talent with a regional Southern/New Orleans accent, aged 30s to 40s. The accent should be light, natural, and not too specific to one area. The ideal candidate will have a professional at-home recording setup or access to a studio.
Job Responsibilities:
- Provide high-quality voice recordings for the Credit Union campaign.
- Participate in remote recording sessions via Source Connect.
- Collaborate with the production team to deliver an authentic and natural voice performance.
Requirements:
- Male voice talent in their 30s-40s.
- Must have a light Southern/New Orleans accent that sounds natural and not exaggerated.
- Access to a professional at-home recording setup or willingness to record in a studio at your own expense.
- Ability to connect and record sessions remotely through Source Connect.
Compensation:
- $350 for the session.
Casting Call: Featured Models for Major Female Hip Hop Artist Music Video (Atlanta)
Job Description:
Esprit Casting is seeking featured male and female models for an exciting music video for a major female hip hop artist. We are looking for individuals with unique and eccentric features who can bring an exciting and dynamic presence to the video. This is a paid opportunity, and models will be featured in various scenes throughout the production.
Job Responsibilities:
- Participate in a professional music video shoot, featuring a major hip hop artist.
- Bring energy, style, and confidence to the set, embodying the creative vision of the video.
- Collaborate with the production team and follow on-set direction to ensure smooth filming.
- Be available for a full day of shooting (8 to 10 hours).
Requirements:
- People of Color (POC).
- Ages 18 to 35.
- Must have unique and eccentric features that stand out on camera.
- Comfortable in front of the camera and able to take direction well.
- Must be local to or able to work in Atlanta, GA.
Compensation:
- $400 for 8 to 10 hours of work.
Casting Call: Adult Male Roles for Stranger Things Season 5
Job Description:
Casting is now open for adult male extras to appear in Season 5 of Stranger Things. We are seeking male talent from 18-60 years old of any ethnicity to fill various background roles in upcoming episodes. This is a great opportunity to be a part of the hit show and work in a high-profile production set in Atlanta, GA, and surrounding areas.
Job Responsibilities:
- Portray a variety of roles, including general male background characters and real military roles.
- Follow the direction of the production team and be available for fittings and filming dates as needed.
- Be on set, ready to perform and contribute to the atmosphere of the scene.
Requirements:
- Male, ages 18-60, any ethnicity.
- Must be available for filming on the specified days.
- Must be able to attend a fitting prior to filming.
- For real military roles, applicants must be fresh-faced (no prior appearances on the show) and have real military experience.
- Must be local to or able to work in the Atlanta, GA area.
Compensation:
- $186/8 hours for real military roles (with potential for reoccurring roles).
- $150/12 hours for general male roles.
- Fitting bump: $50 (if applicable).
- Haircut bump: $20 (if applicable).
Casting Call: Remote Voice Over Talent for Credit Union Campaign
Job Description:
We are seeking voice over talent for a non-union Credit Union campaign. This is a remote opportunity open to both men and women in their 30s-40s. We are specifically looking for individuals with a regional Southern/New Orleans accent, but the accent should be light and natural, without sounding exaggerated or tied to one specific region.
Job Responsibilities:
- Provide high-quality voice recordings for the Credit Union campaign.
- Participate in recording sessions through Source Connect from a professional at-home setup or a studio of your choice.
- Deliver clear and authentic voice work that aligns with the direction of the campaign.
Requirements:
- Must have a regional Southern/New Orleans accent (light and natural).
- Ages 30s to 40s preferred.
- Ability to participate in recording sessions remotely via Source Connect.
- Must have access to a professional at-home recording setup, or be willing to cover the cost of recording at a studio of your choice.
Compensation:
- $350 for the session.
Casting Call: Cool and Interesting Individuals & Couples for Major Campaign (Paris)
Job Description:
We are casting cool and interesting individuals and real couples based in Europe for a major campaign that will be shooting in Paris. This is a fantastic opportunity to be part of a high-profile project while showcasing your unique personality or dynamic relationship. The shoot will take place in the iconic city of Paris, capturing vibrant and authentic individuals on camera.
Job Responsibilities:
- Participate in a professional photoshoot and/or video campaign in Paris.
- Bring your unique style, personality, or relationship dynamic to the set.
- Collaborate with the production team to ensure authentic and engaging shots.
- Be punctual and professional during the filming/shooting days.
Requirements:
- Must be based in Europe and able to travel to Paris for the shoot.
- Open to cool, interesting individuals and real couples.
- Confidence in front of the camera and the ability to express personality and style.
- No acting or modeling experience required, but must be comfortable being photographed and filmed.
Compensation:
- This is a paid opportunity, with compensation details provided upon selection.
Casting Call: Featured Extras for Bank Teller Roles
Job Description:
The Passion Experience is casting featured extras to portray bank tellers in an upcoming project. We are seeking individuals between the ages of 25 to 45 from all ethnicities, with specific roles for Caucasian females and African-American males. This is a great opportunity for those who can play professional, polished characters in a bank setting.
Job Responsibilities:
- Portray a bank teller in a professional environment.
- Follow on-set directions and collaborate with the production team to bring authenticity to the role.
- Be punctual and maintain a professional demeanor throughout the filming day.
Requirements:
- Age range: 25 to 45 years old.
- All ethnicities welcome.
- Specifically seeking Caucasian females and African-American males for the bank teller roles.
- Must be available to film for 1-2 days.
- Previous acting experience is a plus but not required.
Compensation:
- $150 per day.
Casting Call: Non-Union Extras for National Fitness Company Commercial (Pittsburgh, PA)
Job Description:
A national fitness company is casting non-union extras for an upcoming commercial shoot in Pittsburgh, PA. We are looking for diverse individuals to portray barbershop customers, café customers, and pedestrians in a vibrant city street scene. This is a paid opportunity for anyone between the ages of 25-60 who can bring life and authenticity to background roles in various everyday settings.
Job Responsibilities:
- Portray barbershop or café customers and pedestrians in background scenes.
- Follow on-set directions to help create a lively, realistic atmosphere.
- Be available for a full day of filming (up to 10 hours).
- Collaborate with the production team to ensure seamless filming.
Requirements:
- Non-union extras.
- Age range: 25-60 years old.
- Must be available to shoot in the Pittsburgh, PA area.
- Flexible availability for a full filming day (morning, day, or evening).
Compensation:
- $250 for the day (up to 10 hours).
Casting Call: Background Extras for TV Show The Oval (Season 7)
Job Description:
CAB Castings, LLC is looking for paid background extras (male and female) of all ethnicities and ages 21+ to appear in Season 7 of the hit TV show The Oval, filming in Atlanta, GA. The specific role being cast is for press members, and we are seeking individuals who can portray reporters, photographers, and other press personnel during key scenes.
Job Responsibilities:
- Portray a member of the press (reporter, journalist, or photographer) in a non-speaking background role.
- Follow on-set directions and work professionally with the production team to ensure a smooth and accurate portrayal of the press environment.
- Maintain availability and professionalism during filming.
Requirements:
- Must be 21 years or older.
- Open to all ethnicities and genders.
- Must be available for filming in Atlanta, GA.
- Previous experience in background acting is a plus but not required.
Compensation:
- $100 for 8 hours of work.
Casting Call: Mean-Looking, Tough Cowboy Types (Current Day)
Job Description:
Latham Casting is looking for mean-looking, tough cowboy types to work on an upcoming project in Albuquerque, NM. These roles are for modern-day cowboys, inspired by Las Vegas gangster types rather than the traditional Old West look. We are seeking individuals with strong, rugged appearances who can embody this tough, intimidating cowboy aesthetic.
Job Responsibilities:
- Portray a mean-looking, tough cowboy character in a modern-day setting.
- Follow on-set directions and work closely with the production team to deliver the required visual and performance style.
- Be comfortable with camera work, demonstrating a strong, commanding presence.
Requirements:
- Must have a mean, tough, rugged appearance that fits the Las Vegas gangster cowboy style.
- Must be available to work in Albuquerque, NM.
- Comfortable taking on a non-speaking, visually intense role.
Compensation:
- Compensation details will be provided upon selection.
Casting Call: Major Role in Untitled Feature Film Starring Zendaya
Job Description:
Kate Antognini Casting is conducting a US national search to find a young girl to portray a young version of Zendaya in an upcoming untitled feature film. This is a significant role in a major production, and we are looking for someone who closely resembles the actress during her teenage years. The role is a rare opportunity for a young talent to appear in a high-profile movie alongside a world-renowned star.
Job Responsibilities:
- Portray the young version of Zendaya in a major feature film.
- Work closely with the director and production team to bring authenticity to the character.
- Participate in rehearsals, filming, and other necessary production-related activities.
- Collaborate with other actors and crew members on set to ensure smooth and professional execution of the role.
Requirements:
- Female: Ages 13 to 16 years old.
- Mixed Ethnicity: Must be of Black and Caucasian heritage.
- Must bear a resemblance to a young Zendaya.
- Preference will be given to those under 20 years old for authenticity in casting someone of a similar age to the character.
- No prior acting experience necessary, but a passion for acting and storytelling is a plus.
Compensation:
- This is a SAG Basic Theatrical Agreement role (both union and non-union talent can apply).
- SAG Scale pay.
- All travel and accommodations will be fully covered for the actor cast (and their guardian if they are under 18).
Casting Call: Groups of Friends or Families Looking to Buy a Home or Compound Together
Job Description:
Are you and your friends or family members interested in buying a property together? A new TV show is looking for groups of friends or families who are ready to embark on a journey of purchasing or building a home or compound together. Whether you’re looking to buy land, a duplex, an apartment building, or a large property to build a shared living space, this show will document your experience of creating a new type of community living situation.
Job Responsibilities:
- Participate in the process of purchasing or building a shared home or compound.
- Share your experiences, challenges, and excitement on camera as you navigate real estate decisions together.
- Collaborate with other participants (friends or family members) to explore various living arrangements and property options.
- Be open to discussing your plans, vision, and dynamics with the production team.
Requirements:
- Must be a group of friends or family members who are seriously considering buying or building a home together.
- Interest in exploring unique or shared living arrangements.
- Enthusiasm for being part of a community living experience and sharing your story on TV.
Compensation:
- Compensation details will be discussed with selected participants.
Casting Call: Stand-In with Basketball Experience (Atlanta, GA)
Job Description:
Extra Extra Casting of the South is seeking a Caucasian male stand-in with basketball experience for an upcoming film or television production. The role requires someone who is 6’3″ or taller, physically fit, and between the ages of 18-45. This is a paid opportunity for a 10-hour workday. The stand-in will be working closely with the production team to replicate the physical movements and positioning of a main actor.
Job Responsibilities:
- Stand in for the main actor during scene setups, lighting adjustments, and camera rehearsals.
- Accurately replicate the positioning and actions of the main actor, especially during basketball-related scenes.
- Follow instructions from the production team to ensure continuity between rehearsals and final shots.
Requirements:
- Caucasian male, aged 18-45 years old.
- Height: 6’3″ or taller.
- Previous basketball experience is required.
- Must be available for a full 10-hour workday.
Compensation:
- $250 for 10 hours of work.