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OVERVIEW/BASIC FUNCTION:
The role of Director of Communication is to oversee the positive public image of Kona Village, A Rosewood Resort by managing all areas of external and internal communication plans including public relations and social media.
Maximize exposure in the local, regional national market by promoting and securing media coverage through the practice of establishing, maintaining and further strengthening media relationships. Coordinate community involvement opportunities to ensure maximum exposure. Work closely with marketing team for consistent messaging and strategic media relations and social media messaging.
Maintain an excellent hotel and professional reputation in the eyes of the media, the public, the owners, the guests and the hotel staff.
RESPONSIBILITIES:
- Creates positive profile awareness through the media representatives on all aspects of Kona Village revenue streams to ensure that we meet our Marketing Communication and PR objectives as outlined in the annual sales and marketing plan.
- In-conjunction with the Director of Sales and Marketing – develop a marketing plan for Kona Village that underpins the annual budget goals of the hotel.
- Identify recommend and act upon any potential marketing opportunities that create a positive market profile or potential revenue stream for Kona Village.
- To develop a strategic marketing communication plan for pre-opening and post opening using the Rosewood Hotels and Resorts marketing guidelines. To ensure that the hotel is professionally positioned in all of the key market segments across the rooms, conference, food and beverage, and spa.
- To ensure that all marketing resources and deployed to create an adequate return on investment and that all projects support each other as part of an integrated plan.
- To optimize the relationship with key marketing partners (PR agency, printing company, social media partners) to ensure that they are provided with a strong brief from the client and that our investment generates appropriate levels of return which is measured carefully.
- To present a transparent view of the communication approach to ensure that key division heads and managers are fully aware and conversant with the planning direction and priorities of the pre-opening and live marketing communication activities.
- Liaise with Rosewood Communications and Rosewood Communications. agencies and carries out Public Relations activities as requested by Rosewood Hotels & Resorts.
- To embrace innovation and recognize that our internal team will be a major source of new ideas that we will encourage and nurture.
- To engage in administrational task to support the direction of the Sales and Marketing department (particularly during the pre-opening phase.)
- To monitor internal content of the hotel website and to work closely with Director of Sales and Marketing, Director of Revenue and Rosewood Corporate team to ensure that the hotel website is fully optimized, and the content is fresh with regular update that reflect the activities planned and taking place at Kona Village.
- Work in conjunction with the Food & Beverage Department to develop an annual food and beverage action plan with supporting communication, collateral and PR actions to gain the maximum exposure for these initiatives.
- Coordinate with all marketing partners to ensure timely and accurate delivery of all marketing initiatives and collateral as instructed by the DOSM.
- Oversee the planning and execution of all Rosewood Photo-shoots, to ensure that Kona Village has a constantly evolving and updated range of press, brochure friendly photography, in keeping with the photography guidelines defined by Rosewood Hotels and Resorts.
- Oversee the social media community management for Kona Village including responsible for developing a content calendar, post copy and imagery.
- Coordinates and follows up with all operating departments on marketing initiatives to ensure their timely delivery as designated by the DOSM.
- Establishes and maintains excellent relations with the relevant media in Hawaii, (and beyond) and foster close relationships to help secure editorial coverage for Kona Village.
- Creates positive press releases briefs and circulates them to relevant PR agencies after approval of the brief from DOSM.
- Administrate the Sales and Marketing action plan and finalize the requested monthly updates with measurable outcomes.
- Maintains a current and accurate electronic photo library within the hotel marketing department and with Rosewood Marketing including updates for the hotel website.
- Attends relevant functions, events or receptions with a view to positively promoting our properties’ events or products.
- Completes hotel sites tours in a professional and courteous manner at all times as instructed by the DOSM
- Prepares monthly and ad-hoc reports on the effectiveness of all marketing communication disciplines.
- Ensure that all projects, expenses etc are in accordance with the budget, which shall be submitted to and approved in advance of the commitment by the Director of Sales and Marketing.
- Assists in procurement of sponsors for events and activities.
- Carries out other additional duties from time to time as delegated.
- Assist Managing Director with speeches, internal and external communications and media interviews.
- Is a “Brand Ambassador” at all times and ensures brand integrity and clarity are always maintained.
- Models the Company’s culture, vision, mission and core values at all times.
- Ensure that standards are maintained at a superior level on a daily basis.
- All other duties as required.
Others
· While this job description is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove or alter duties when business need dictates.
REQUIRED SKILLS:
- Strong project management skills with the ability to meet deadlines.
- Knowledge in public relations writing projects, such as press releases, biographies, fact sheets, etc.
- Knowledge in social media community management and optimization.
- Exceptional interpersonal skills – able to represent the property in the community.
- Ability to prioritize and organize work assignments.
- Ability to analyze, interpret and extract trends from data.
- Demonstrated understanding of the market.
- People oriented, ability to build relationships across all stakeholder groups.
QUALIFICATIONS:
Degree in Public Relations, Journalism, Communications, Marketing or related.
EXPERIENCE:
- 5-7 years Public Relations experience
- Hospitality industry experience helpful
- Significant communications experience that includes a blend of strategy and media relations
- Education: BS/ BA degree or equivalent in Business; Marketing and Public Relations
General Skills: Must be able to perform job functions with attention to detail, speed and accuracy; prioritize, organize and follow-up; be a clear thinker, remaining calm and resolving problems using good judgment; follow directions thoroughly; understand a guest’s service needs; work cohesively with co-workers as part of a team; work with minimal supervision; maintain confidentiality of guest information and pertinent hotel data.
Technical Skills: A strong track record of positioning an organization to achieve tangible outcomes in a competitive communications environment. Ability to coach and support senior leaders as spokespersons
Language: Required to speak, read and write English, with fluency in other languages preferred.
Kona Village, A Rosewood Resort