Brown Parker & DeMarinis (BPD) Advertising is looking for a Marketing Data Analyst to join our growing Strategy & Insights team at our South Florida office. BPD’s Marketing Data Analyst will serve as the expert in quantitative and qualitative market analysis. They are responsible for identifying key market and advertising statistics, interpreting findings and helping strategists and account managers understand the numbers behind their marketing strategies and implement research-backed decisions in the marketing process. A major expectation of the Marketing Data Analyst is that they will collaborate with all internal teams and provide WOW client experiences.
Key Responsibilities/Accountabilities:
- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular analytics reports by client
- Analyzes external and internal customer data using internal business intelligence platform, database spreadsheet (Excel) models, web analytics tools, statistical analysis tools, and campaign management software tools
- Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to marketing campaign ROI
- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations
- Provides actionable overall market and customer insights to address key strategic questions
- Creates PowerPoint presentations to provide market and consumer insights to internal departments
- Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data
- Build a good rapport with the media, creative, and account management departments
- Follow trends in healthcare and advertising and apply to client work/socialize within the agency
- Any other duties/responsibilities will be addressed as they arise and are needed
Requirements:
- Bachelor’s degree inmarketing, statistics or a quantitative discipline. Graduate degree preferred.
- 2-4 years of work experience in marketing research, statistical or data analysis (or academic equivalent)
- Proficient in marketing research and statistical analysis
- Excellent analytical skills and a high degree of business acumen
- Proven ability in handling concurrent projects with attention to detail and accuracy
- Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
- Experience building and automating management level reporting
- Experience with web analytics, web optimization, or data management platforms
- Experience with Sisense or similar data visualization tools
- Experience in statistical analysis (SAS or R)
- Exceptional interpersonal skills and ability to create great working relationships at all levels of the agency and with clients
- Excellent verbal, written, and presentation skills with a sense of creativity
- Very high attention to detail and ability to synthesize large amounts of data into actionable information
- Problem-solving disposition
- Ability to contribute individually and participate in cross-functional teams with a positive attitude
Company Description
Founded in October 2002 and located in beautiful Delray Beach, FL, Brown Parker & DeMarinis (bp|d) has emerged as one of the leading marketing agencies in Florida. Our agency’s success is driven by focusing all of our efforts on one category: hospitals.
Not beer. Or shoes. Or even cars.
Why? Because they just weren’t us.
We wanted to work with organizations and people who did good things. We wanted to serve an industry that had been underserved by ad agencies for decades simply because it wasn’t “sexy.”
We wanted to make a difference.
So we chose hospitals, bringing them a new brand of work that was not only more strategic and creative, but actually worked harder for them—building preference, increasing physician referrals, driving patient volumes, soliciting donations and improving employee morale.
But the biggest difference we hope to make is to help improve the health of our clients’ patients through the most innovative and compelling communication about healthcare.
Not surprisingly, when you do what you love, success comes more easily. While the economy went into a nosedive a few years back, our agency—and, more importantly, our clients—continued to thrive. Record years. Record-setting results. Great times. Today, BPD is known as one of the leading hospital marketing agencies, nationally.
But what else, besides our record-setting work, makes BPD a phenomenal agency? Our people: the heart of BPD. We whole-heartedly approach each endeavor with passion and drive. The biggest difference we hope to make is to help improve the health of our clients’ patients through the most innovative and compelling communication about healthcare. After all, those patients are our mothers, brothers, friends and neighbors.
BPD’s unique dynamic of people inevitably translates into an exciting culture. From participation in our annual fantasy football league, to 5k’s & mud runs, and essentially mandatory Halloween costume participation, not to forget food truck visits, ping-pong & kickball, we thoroughly enjoy our close-knit community.
Brown Parker & DeMarinis Advertising
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