Manager, Media Research and Marketing Analytics

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

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Job Purpose:

The Manager role serves as a primary contact for the NBCU Cable Entertainment Marketing department providing audience insights and collaborating on multi-platform program analysis. This New York based role will contribute to marketing attribution projects and create sizing/demo profiling of key campaign targets. This role is part of the larger Cross-Platform Insights & Analytics group, which provides program performance tracking, forecasting, business and brand strategy, portfolio optimization, and all forms of research-based guidance to functional areas across the NBC six Cable Entertainment brands (Bravo, E!, Oxygen, SYFY, USA and Universal Kids).

Essential Responsibilities:

• Conceive and execute analytics strategy for marketing performance measurement, managing partnership with various marketing attribution vendors and leveraging third-party and first-party datasets to determine optimal multi-platform media strategy for NBCU Cable Entertainment Networks
• Work with brand strategy and media teams to identify and quantify audience targets for priority series campaigns, surface insights and collaborate on data-informed audience strategies
• Support the processing and reporting of on-air, cross-channel, paid and digital promotion data
• Partner with Information Technology, Measurement Strategy and Decision Sciences teams to develop advanced cross-portfolio data solutions
• Support broader Cross Platform Insights & Analytics team in analysis of multi-platform program performance and landscape trends (including TV screen usage, device adoption and growth, new and emerging services and technologies)
• Help contribute to a diverse, equitable, and inclusive work culture at NBCU

Qualifications:

• Bachelor’s degree with 4+ years of experience focusing on analytics for an entertainment, technology or marketing performance company
• Well-versed working with Nielsen measurement and systems
• Experience working with external vendors and managing project timelines, particularly involving marketing attribution and/or tune-in measurement
• Excellent analytical, organizational, and problem-solving skills
• Ability to effectively communicate with all staff levels, providing research and data insights both verbally and in writing
• Experience with data visualization tools (specifically Tableau) and a passion for storytelling using data
• Familiarity with fundamental media principles
• Proficiency with Microsoft Excel (including VBA/macros) and PowerPoint

Salary Range: $85,000 – $110,000 (Bonus Eligible)

NBCUniversal