Company Description
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Overview
Job Description
The Manager, Global Brand Marketing, collaborates with the Director, Global Brand Marketing to develop global product and marketing strategies for home entertainment across the Universal Pictures live-action film slate.
In addition to working on global strategy, the Manager leads the execution of product and marketing campaigns in the United States and Canada, collaborating with cross-functional teams to achieve performance goals.
Responsibilities
Product and Campaign Marketing
- Build and maintain fundamental knowledge and understanding of home entertainment consumer trends and habits globally.
- Develop global home entertainment marketing plan documents for Universal live-action films in collaboration with cross-functional teams and international marketing leads and communicate those plans globally.
- Write strategic briefs and guide the development of global marketing assets and media plans to maintain a coherent and authentic brand voice and strategy for each film across platforms and channels.
- Act as the central point of contact for each campaign, serving international marketing teams and cross-functional marketing teams to help achieve their aims.
- Review theatrical performance (DBO, IBO, Exit Polls, Reviews, and Social Conversation) to refine and finalize the positioning and release strategy. Disseminate the North American strategic direction to the cross-functional Marketing teams (creative, publicity, digital marketing, customer marketing, promotions, digital distribution marketing).
- Create strategic media briefs and creative briefs to guide the development of global marketing assets for global physical and digital platforms.
- Communicate legal, talent, and filmmaker approval guidelines clearly to all stakeholders and help facilitate approvals.
- Develop, manage, and own the North American P&L for each title, informed by financial guidance and data to recommend revenue goals and appropriate spend levels.
- Budget marketing spends based on strategic priorities and operational needs to support all cross-functional marketing teams and keep spending within approved budget levels.
- Assess North American physical and digital release dates and windowing strategies to recommend optimal release dates.
- Collaborate with the Digital Marketing and Digital Distribution teams to manage North America digital marketing campaigns across paid, earned, and owned media.
- Collaborate with other departments across the studio such as franchise development, games, consumer products, music and theme parks to develop integrated campaigns based on key properties.
- In addition to the theatrical film slate, evaluate release opportunities on non-theatrical live action titles, working with Domestic sales, international markets, technical operations and external partners to identify opportunities and plan optimal release strategies.
- Prepare filmmaker presentation materials by gathering information globally and editing to produce an integrated document appropriate and understandable for people without a marketing background.
- Collect and analyze post-release insights (what worked/didn’t work) to guide future release strategies and recommend process improvements.
- Continuously support and share best practices globally.
Retail Strategy and Customer Marketing
- Build and maintain expertise and industry knowledge of the physical and digital home entertainment retail landscape.
- Align with retail marketing and sales teams to keep physical and digital retailers engaged in the home entertainment category.
- Develop approved sales materials to sell titles to partners.
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the company.
Qualifications
Basic Qualifications:
- Bachelor’s Degree required.
- Minimum 3-5 years of marketing, project management, data analytics, and/or media planning experience with a demonstrated ability to lead strategic initiatives.
Eligibility Requirements
- Interested candidates must submit a resume/CV online to be considered.
- Must have unrestricted work authorization to work in the United States.
- Must be willing to work in Universal City, CA.
- Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
- Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated.
- Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
Desired Characteristics
- Strategic, creative, and analytical skills; able to start work from a blank page, ask good questions, and devise strategies to find the answers.
- Project planning and organizational skills; able to manage a complex project with exceptional attention to detail.
- Persuasive and influential; able to establish clear priorities and manage up, down and sideways to motivate large and diverse teams to do their best work.
- Excellent communication and presentation skills; able to communicate complex ideas simply and clearly.
- Thrives in a fast-paced and dynamic work environment; able to respond to changing information, unforeseen challenges, and time pressures in a constructive and positive manner.
- Embraces the NBCU values of ownership, pioneering spirit, teamwork, creativity, integrity, and inclusivity.
- Team orientated and collaborative.
- Understanding of basic principles of budgeting.
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary Range: $75,000 – $105,000; bonus eligible.
Additional Information
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.
NBCUniversal
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