Leading apparel and luxury brand is looking for a Digital Marketing Manager to join their team.
Responsibilities:
- Ideate compelling marketing concepts to execute for email campaigns, SMS campaigns, on-site editorial, blog & social based on past top performers, platform-specific KPI’s, ROI’s, market research from direct & in-direct competitors, competitive analysis
- Collaborate with e-commerce team on incoming product ETA’s launch to organize marketing concepts & weekly marketing features
- Manage weekly email, SMS, app marketing platforms in alignment with launch calendar, product availability, sales cadence
- Collaborate with senior designer on creative for all marketing assets
- Execute mark-down cadence based on seasonality, inventory, holidays, past performance
- Write compelling on-brand email, SMS, app & on-site editorial marketing copy
- Partner with Tapcart App Platform & internal team on app optimization & growth strategy–downloads, app exclusive launches, app exclusive discounts, etc
- Partner with Attentive on SMS optimizations, list growth, segmentation & automation
- Perform platform-specific A/B testing to optimize open rates, CTR, send times, revenue
- Optimize all marketing channels based on platform-specific KPI’s
- Communicate high-level reporting for all marketing channels
- Collaborate with VP of finance on paid media spend & communicate to paid media consultant
- Manage paid search & social consultant – communicate creative needs to design team for ads based on top performers & new ad concepts
- Collaborate with design team to create compelling landing pages for specific marketing campaigns & editorial features to optimize user experience
- Brainstorm & pitch high level growth strategies for the brand to upper management
- Maintain & optimize SEO strategy
Requirements & Skills:
- BS/MS degree in marketing or related field
- Proven working experience in digital marketing–at least 3 years in related field
- Highly creative with experience in optimizing all digital marketing channels
- Experience in robust A/B testing for all digital marketing platforms
- Strong knowledge of SEO/SEM
- Strong knowledge of Google Analytics
- Data driven & analytical
- Up-to-date with the latest marketing trends, platforms & best practices for digital marketing
Platforms
- Shopify Plus
- Klaviyo (ESP)
- Attentive (SMS)
- Okendo (customer reviews)
- Narvar (post-purchase tracking landing pages)
- Returnly (returns / exchanges)
- Tapcart (app via Shopify)
- Google Analytics
the agency worX
Related jobs:
POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops