Influencer Marketing Manager, Food and Beverage – Global Marketing Agency
Are you looking for an opportunity to work for a high-profile, global marketing agency? This firm works with some of the biggest brands in the world, connecting them with talent and influencers across the food and beverage industry. This renowned agency is looking for a motivated individual to join its growing team of industry experts.
At its core, this firm thrives in positive word-of-mouth marketing. This refers to their bold approach to influencer marketing in which they deliver real-time digital content and dynamic media optimization. They pride themselves on their brilliant, attention-grabbing content that leads to high-impact results for their clients.
As the Influencer Marketing Manager, you would be working with a myriad of high-profile clients to drive their strategic communication plans to the next level. Using your significant knowledge of the influencer landscape as well as strong leadership and management skills, you will be playing a key role in this team.
The Role:
- Develop strategic communication plans (including metrics) that meet business goals.
- Accountable for teams to deliver on budget and on time.
- Assists with the selection and attraction of a growing influencer network and pool.
- Establish and maintain strong rapport and relationships with partners.
- Support content co-creation with influencers and lead the influencer portion of the business.
- Develop action plans for achieving and measuring social media and influencer success, setting key metrics, measurement, and optimization strategies.
- Share best-in-class examples with partners and teams on content creators’ role in campaigns.
- Share the value of influencers and content creators to help educate partners and internal teams on the latest developments and capabilities in this constantly evolving media channel.
- Lead regular check-ins on campaign performance and track against KPIs.
- Lead social media and influencer analytics including, but not limited to, measurement, social listening, influencer identification, tracking, and activation.
- Attend industry speaking engagements and networking.
The Ideal Candidate:
- College or University degree preferably in PR, Media Relations or related industries.
- Minimum 4-6 years related experience.
- Sound knowledge of accounting principles and profitability models.
- Ability to manage a variety of projects at the same time (multi-tasking).
- Solid understanding of the industry and competitive environment.
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