- Serve as the California early childhood development brand expert
- Create, plan, and execute unique event experiences to engage Influencers and motivate parents to support the development of their young children
- Collaborate with Campaign Lead to create, plan, and execute unique Cultural Influencer and/or Brand Ambassador experiences (ex. Meetups, Sponsorships, Events)
- Work with Lead to Identify event opportunities and new ways to activate at them – including venue recruitment, contracts, security, talent, ECD integration and more
- Support Campaign Programs and continuously look for ways to improve brand experience and message integration
- Work with Campaign Lead to Identify, recruit, and onboard Influencers/Brand Ambassadors
- Collaborate with Lead Content Manager and Social Content Specialists to provide incentives and review Cultural Influencers/Brand Ambassadors content
- Help audit and manage Cultural Influencers/Brand Ambassadors training tool kits and materials
- Conduct ongoing influencer networking and serve as the liaison to key community groups in the local market
- Develop scopes of work in partnership with the media team to maximize Brand Ambassador activity online and via traditional media sources
- Work with the PR team to identify earned media opportunities to further amplify Brand Ambassador activity
- Develop and maintain an ongoing database of celebrity and sponsorship opportunities for the brand
- Work with in-house counsel to draft influencer and sponsorship contracts, as needed, to support influencer efforts
- Maintain weekly reporting to internal and client teams regarding influencer and partnership programs
- Report trends relating to local influencers, event experiences, and early childhood development initiatives
- Review and understand which on the ground experiences drive the most significant online activity; constantly identify ways to optimize experience amplification balancing effort and cost with digital outcome
- Creative thinker with the ability to create and plan events that bring the brand to life in a captivating, innovative way
- Ability to build and maintain relationships with local community groups
- Organizing, planning and coordinating skills
- Ability to manage multiple priorities
- Strong initiative, self-starter
- Experience working with early childhood development programs
- Experience with public health efforts
- Experience with multicultural initiatives
- Ability to travel to specific events to ensure flawless execution when needed
- Non-tobacco-use is highly preferred because we only have tobacco-free environments and also to be consistent with our tobacco prevention campaign goals
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