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As the General Manager (GM), you will oversee all Red Bull sales and marketing activity within a defined geographic area or region. You will lead the execution of Red Bull’s business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD). You will lead this team to understand the Red Bull business strategies and implement them within the region with their customers and consumers. You will report to the Executive Vice President General Manager (EVPGM) and be located in Boston, Massachusetts.
PLAN & EXECUTE REGION BUSINESS PLAN (BP)
- Build the annual Business Plan (BP) for your region following global and national strategies
- Ensure agreement and integration for our marketing and sales plans
- Implement our annual BP with region’s third-party and independent distributors
- Provide input and feedback to your senior leadership on BP strategies
- Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to business plan
LEADERSHIP
- Lead your team in working towards important customer and consumer programs
- Measure results on important region goals vs. business plan
- Promote coaching, feedback, and training across your teams in real time
- Ensure yearly goals and measurements are set for every employee
- Promote “Best 11 Player” philosophy for our talent and hiring decisions
REGION MARKET TRENDS & ANALYSIS
- Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities
- Ensure we are the #1 energy drink brand in store
- Ensure important business plan priorities are implemented with our distributor networks
KEY RESULTS AND DELIVERABLES
- Achieve annual volume business plan goal
- Deliver in-store execution results (e.g. WvC, PSR, VIP)
- Deliver annual distribution goals
- Deliver against Business Plan marketing events, athlete projects, media outcomes, and consumer metrics
- Deliver dollar and unit share results
YOUR AREAS OF KNOWLEDGE AND EXPERTISE:
- 10+ years of experience within Sales, Marketing, On Premise, or Distribution within the beverage industry or a lifestyle brand
- 5+ years of team leadership experience
- Expertise and leadership experience in at least one primary business pillar (Sales, On Premise, Distribution, or Marketing)
- Proven ability growing business and winning against competition through the execution of sales and marketing plans
Red Bull
Become a part of Purpose-Built Trade Co, the leading industrial retailer & Home of the Trades.
Purpose-Built is a growing industrial outfitter and accelerator committed to the essential support of America’s tradespeople. We listen, curate, and develop products and services that drive physical, emotional, and commercial wellbeing.
Our Mission is simple – Make each day, person, and trade #stronger!
Who are we looking for:
The marketing director is laser focused on accelerating amazing creative into actionable purchases. You have a track record of analyzing what drives traffic to both retail and online stores. You can work seamlessly with creative teams to constantly update and deploy the right size & fit creative assets to lowest CPM and highest ROAS channels. Data drives your decision making.
This is what a successful team member does…
- Oversee the development and delivery of deep and actionable strategic and tactical marketing strategies that drive and support both short-term and long-term strategic growth initiatives for all channels of business
- Develop and manage the annual marketing plan and communication strategy by providing actionable tactics and key performance indicators to monitor performance
- Develop and manage the annual marketing P&L budget through a multi-tiered and collaborative planning process for Innovation, Communication & Branding, and Consumer Retail Marketing
- Pushes the boundaries of traditional retail content strategies and develops industry leading content to differentiate the company
- Effectively manages creative workflow, while monitoring team bandwidth, inspiring teamwork, and ensuring the right resources are allocated according to project needs
- Lead efforts of the Social Media Manager to achieve goals as defined in the annual marketing plan and budget. This includes our external events and partnerships.
- Own the performance of Ecommerce.
- Work with creative team to ensure all marketing efforts are on brand and driving the mission.
- Present weekly KPIs to leadership team around traffic, strategy, and other critical initiatives.
- Manage the overall retail calendar including promotional planning, off-site event management, and critical new store opening playbooks.
- Manage and build engaging social media content – including brand ambassador program, tech stacks, etc.
- Present creative in various settings, partnering with key business partners to garner feedback and cultivate consensus
- Collaborate with strategic agency partners to manage eCommerce performance including local SEO to stores and key digital KPIs
- Translate marketing objectives into clear creative strategies while maintaining schedule and budget.
- Establish and implement tracking procedures for all campaigns and marketing activities with a goal of clearly understanding what channels drive profitable traffic
- Constantly maintain a pulse on retail trends – specifically aimed to increase performance of owned brands and their strategic positioning as we grow.
Your background: What kind of person will thrive in this role?
You Should have:
- 5+ years’ of professional experience in marketing, brand management, client or agency-side.
- A strong multi-disciplinary background in Marketing.
- Strong analytic skills
- Proficiency in key Adobe Creative Solutions – including Illustrator, InDesign, Photoshop, etc.
- Working knowledge of today’s digital channels and emerging technologies.
- Strong motivation & self-driven mindset
- Strong team building & communication skills
- Proven ability to effectively delegate, follow up and communicate with various layers of the company
- Demonstrates ability to manage complex and competing priorities with time management and organizational skills
- Schedule flexibility to include evenings, weekends, holidays, and non-business hours
- Exhibits an authentic desire to exceed the customers’ expectations (Welcoming)
- Persuasive, builds enthusiasm, and inspires the customer to buy (Engaging)
- Demonstrates a sense of urgency
- Excellent organization & attention to detail
- Understand what it means to be customer-centric in your approach to everything
And everyone you work with should describe you as…
- A good team player
- A strong communicator who can gauge an audience and adapt accordingly
- Having a positive upbeat personality
And you should be motivated by…
- Learning how to do something well by doing it, not be reading a manual or going to formal training. If you need a ton of handholding or you yourself are a micro-manager, this is not the place for you.
- Working in a lean, results oriented environment, where you’ll be expected to do more, take on more, and achieve more every quarter.
- Having fun in an environment low on politics, high on transparency, and comfortable with jeans, shorts, hoodies, and dogs or kids in the office.
What Benefits do you Receive?
At Purpose-Built we hire the best people and are committed to supporting our team members and rewarding them for their work. You can expect us to offer highly competitive pay, incentives based on company performance and other benefit packages.
Purpose-Built is proud to be an Equal Opportunity Employer
For more information about our business and who we are please visit our website.
We look forward to hearing from you!
Purpose-Built Trade Co.
POSITION: Digital Marketing Manager
SUPPORTED BY: Creative Director
POSITION SUMMARY:
The Digital Marketing Manager will work to grow the Visit Mobile digital presence focusing on engaging and retaining visitors and potential visitors. The position supports the organization’s role of destination marketing by developing and managing its Customer Relationship Management (CRM) system; developing and modifying the database structure and content to maximize the efficiency and effectiveness of the organization; developing and managing its website page structure including special landing pages and micro-sites; working with Visit Mobile’s creative brand manager to increase the effectiveness of the website user experience; and managing online advertising and email marketing implementation.
This role works across internal teams, external agencies, and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences while increasing the brand authority within the digital ecosystem to keep Visit Mobile and Coastal Alabama at the forefront of business and leisure travelers through usability, discoverability, destination appeal, and monetization initiatives.
This position will also ensure the Visit Mobile brand and message is visually consistent and clearly communicated to visitors, the travel industry, partners, and the community.
RESPONSIBILITIES:
CRM
- Act as the organization’s primary internal expert on the CRM system
- Constantly evolve and develop the CRM structure in appropriate modules to maximize its effectiveness for team members
- Monitor CRM data entry by team members for best practices and coach accordingly
- Make recommendations to the executive team regarding needed enhancements to the Simpleview suite of subscribed products
CMS
- Engage prospective first-time visitors and re-energize past travelers through website design and content
- Coordinate SEO marketing and content strategy and implementation for web optimization
- Enforce high-quality standards on imagery and video to create the narrative for the destination
- Partner with Creative Director, Director of Marketing and Communications, Partnership, and Sales & MarComm teams to optimize website content, edit existing page structures and create new pages within the website to meet the content needs that are defined by team members
- Track and monitor the evolution of search interest, algorithm changes, and user behavior shifts.
- Stay up-to-date on best practices to increase the effectiveness of each page, maximizing metrics by researching and recommending “best-in-class” standards to establish Mobile.org as a leading online destination website.
Technology Integrations
- Oversee integrated technologies to ensure performance measurements and connectivity are working properly and maximizing said technology intent (current systems include but are not limited to the Visit Mobile Dashboard tool, BookDirect/JackRabbit, DTN, ActOn, Crowdriff UGC, Google, and others)
- Manages email marketing lists, distribution of emails, and the measurement of efforts
- Seek new technologies and resources to maximize the understanding of current and potential visitors
- Work in conjunction with industry partners, as well as sales and MarComm teams to provide information to third-party websites
Digital Advertising
- Work closely with the Visit Mobile Executive Team (Senior VP, MarComm, VP of Sales) to maximize digital marketing initiatives for Visit Mobile baseline funding, the Mobile Area Lodging Association marketing funding, and additional funding as it is available (example: ARP grant funding)
- Recommend paid digital media strategy to deliver department goals, optimize cross-platform efficiencies, and provide reporting to internal teams
- Execute paid digital media buys, market segmentation (both leisure and sales), reporting, services, and maintenance
- Work closely with the sales team to maximize room night potential as requested
Other Duties & Responsibilities
- Maintain clear communications with other departments to create an effective team
- Document processes and procedures of the position
- Develop and produce regular reports to keep team members updated on destination offerings and contacts as well as system management reports
- Maintain performance metrics relative to goals and analyze data for making decisions
- Participate in appropriate local, state, and national organizations, growing existing and fostering new partnerships; as well as pursuing professional development opportunities.
- Assume additional responsibilities as assigned.
The above is intended to describe the general content for the performance of this position. It is not to be construed as an exhaustive statement of responsibilities and duties. The above are just a guide and are not necessarily the only initiatives this position will be involved in. This person may also be asked to participate in other special projects or community outreach and events. This person may be requested/required to participate in projects determined by the Creative Director and/or other organization leaders and teammates. Nothing in the job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.
DESIRED SKILLS / EXPERIENCES / QUALIFICATIONS:
- Exceptional writing, editing, and proofreading skills with attention to detail and personality
- Ability to work independently as well as with team members
- Strong sense of time management with the ability to take initiative, work well under pressure, and meet deadlines
- Strong customer service skills and the ability to communicate politely and effectively
- Strong understanding of current digital marketing concepts, strategies, best practices, and trends; with an interest to implement new ideas and stay up to date with relevant information
- Demonstrated experience as a power user of back-end online technology
- Basic knowledge of database structure
- Demonstrated experience working in a team environment with other specialized team members completing projects and achieving desired results
- A process enthusiast who understands cause and effect and can communicate complex details of databases and online experiences in a way a non-marketing professional can understand
- The ability to practice patience and persistence for partners while maintaining high expectations for one’s own performance.
- Participate in professional and/or civic organizations to enhance networking opportunities as approved by the team lead
- Experience with the Simpleview branded Customer Relationship Management or any Content Management System (CMS) product is preferred.
REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, or related field preferred
- Minimum of 4 years of experience in digital marketing or related areas
- Ability to prioritize, multi-task, and problem-solve simultaneous projects with multiple deadlines
- Copywriting, verbal communication, and project management skills required
- Strong attention to detail
- Advanced knowledge of the Gulf Coast hospitality industry, with an emphasis on partners’ products and services.
- Ability to understand basic industry terms and trends in marketing, communications, and digital marketing initiatives
- Organized, self-starter with good time management skills
- Flexibility to carry out responsibilities on evenings or weekends, and to travel as needed
HOW TO APPLY:
- Please send your cover letter and resume to Oliver Dorgan, Creative Director ([email protected]) and Jay Garraway, VP of Administration ([email protected]).
Visit Mobile
Campaign Assistant (Marketing and Consumer Relations)
Hiring Now! Entry-Level / Full-Time / On-Site
We’re growing our marketing team this month because we need some additional support on the front end for our upcoming marketing campaigns! If you’re interested in marketing and looking to find meaningful work in a diverse environment, this might be the right fit for you!
The Campaign Assistant Role:
This summer we’ll be training a group of people to oversee marketing campaigns from start to finish. This involves the planning and preparation plus the execution of branded events throughout the NOLA region.
Primary Responsibilities:
You’ll be learning the front-end aspect of representing a brand to the public and alsothe back-end aspects of preparing for upcoming events and reviewing the results of of completed events.
Some specific tasks will include:
- Learning about a brand and its products and services
- Determining the brand’s target market and how to reach them
- Preparing branded marketing materials for local events
- Setting up branded displays to attract customers’ attention
- Explaining features and benefits with enthusiasm and integrity
- Spreading brand awareness / collecting consumer feedback
- Finding fun and creative ways to engage with local consumers
- Encouraging participation and completing sales transactions
- Brainstorming ways to improve future marketing campaigns
About Us:
We’re a group of driven professionals who are passionate about creating unforgettable customer experiences using branded marketing events that drive sales and build brand awareness. With a focus on creativity and innovation, we’re constantly pushing the boundaries of what’s possible.
At Hydro, we’re all about shaking up the status quo. Experiential Marketing is the future; we’re here to help our clients harness its power. Experiential marketing involves creating a memorable experience for the customer rather than approaching them through traditional marketing methods.
About You:
If you are an ambitious, entrepreneurial go-getter who’s passionate about marketing, customer experiences or success in general, we’d love to meet you! We’re always looking for talented individuals to join our team. As a member of the Hydro family, you’ll have the opportunity to work with Fortune 500 clients and non-profit organizations, create unique events, and be part of a dynamic, fast-paced culture.
If you’re looking for meaningful work in an environment where you can learn, earn and make a difference, this might be a good fit for you!
On Target Earnings: $750-900 per week / $39,000 – $46,800 annually
Requirements:
Marketing degrees and customer-focused work experience are helpful, but not required since we provide ongoing training and on-site support to ensure your success and that of the campaign. All Campaign Assistants need to be 18+ and eligible to work in the US as we’re not able to provide sponsorship.
Please note: position is heavily commission based so we are looking for a candidate with a great work ethic and great student mentality, someone who is willing to learn and make money while having fun
At Hydro, our values are at the core of everything we do. We believe in fostering:
- Creativity – We’re always thinking outside the box and pushing the limits of what’s possible.
- Integrity – We believe in honesty, transparency, and doing the right thing, even when it’s hard.
- Collaboration – We work together to bring our clients the best possible results.
- Results – We’re focused on delivering real, measurable results for our clients.
- Passion – We’re passionate about what we do and bring that energy to every project we work on.
Ready to get started? Apply today to learn more about our experiential marketing campaigns and where you might fit in. We’d love to hear from you to see if we can help you achieve your career goals. Let’s create something electrifying together!
For more information, check out our LinkedIn page or visit our website! For consideration, use the online application process to send your resume!
We Are Hydro
Dana Communications is seeking a Digital Marketing Data Analyst. The ideal candidate understands how to become familiar with different data streams, understand trends, and present them in a client-friendly format. Experience with Google Analytics, Google Ads and Google Ad Editor are key. Applicants should be able to work collaboratively with other employees in our Central NJ office. Knowledge of the travel industry is a plus.
This position is a real opportunity for the right person. One of our top people is looking to teach everything he knows to someone who is ready to learn and wants to contribute. We are looking for a smart, motivated and analytical individual who wants to grow, as part of our established, successful New Jersey team. You’ll work closely with experienced digital marketing veterans to learn how we gather data and turn it into information and knowledge for our clients.
In the final selection, intelligence and drive will win out over any specific skill set.
Compensation commensurate with experience. Excellent benefits package.
Responsibilities
- Understanding client data streams
- Developing reports and insights for internal and client audiences
- Analyze advertising campaign performance
- Manage SEM/SEO campaigns
- Manage digital budgets
- Work with partners to enable tracking and analytics
Qualifications
- 2-5 years of experience preferred
- Good writing and communication skills
- Data analysis skills
- Knowledge of Google Ads and Bing, Google Ads Editor
- Google Tag Manager
- Skilled at using Excel, Powerpoint, Word
- Understanding of Google Analytics, e-commerce and cross-domain tracking
- Knowledge of Google Data Studios
Dana Communications
Our team is made up of folks who go above and beyond, who see solutions where others see problems and who inspire those around them. Exciting growth is on the horizon, and we need talent that can keep up and continue to propel us in the right direction. If you are looking to join a creative, caring, and professional team, we want to meet you!
The Content Marketing Specialist is responsible for presenting products and content on the website and social media channels that will promote and support sales efforts. By partnering with the marketing team, you will work to bring increased brand awareness and growth to Magnets USA.
What you’ll be doing:
- Product merchandising consisting of technical writing and editing, clear and concise product
descriptions, terms of warranty and sale
- Monitoring product on websites for accuracy
- Blog Content – creation, maintenance, SEO results
- Developing social media content and advertisements, engagement and reputation across
several social media platforms
- Assist with monthly web updates
- Conducting research to analyze competitive landscape, market trends and customer behavior
and preparing reports by collecting, summarizing and analyzing data.
- Branding support and implement directives for a unified company vision
- Coordinate with Director of Marketing on development of annual marketing plan
- Work directly with and support the Creative Services Department to provide copy and ensure
consistent marketing
- Coordinate projects with marketing and sales teams to increase profitability and efficiency.
- Communicate and deliver materials to the Sales staff to support all call center activities and provide
compelling marketing strategies to increase sales and revenue, and improve efficiency
What you need to know to succeed at this job:
- 2+ years experience with professional writing and storytelling
- Online marketing and e-commerce experience
- Solid understanding of social media optimization and SEO/SEM/PPC principles
- Experience managing corporate social media sites
- Excellent project and time management aptitude
- Strong communication and presentation skills
- Basic knowledge of HTML and CSS, or a strong desire to learn
- Digital photography skills are a plus
- Adobe Creative Suite competency
- We highly recommend you have active accounts across key social media sites including, but not
limited to, Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
If you think you’re the right person for the job, please send a cover letter introducing yourself, your resume, including professional references. No phone calls, please. Candidates demonstrating a stable work history in a corporate environment are encouraged to apply.
EOE Employees may be selected at random for drug testing at any time. These tests are unannounced and unexpected by employees.
Work Remotely
- No
Job Type: Full-time
Pay: 45-60k + Perfomance incentives
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
- Wellness benefits
Schedule:
- 8 hour shift
Supplemental Pay:
- Bonus pay
Magnets USA®
Marketing Events Assistant
Santa Ana, CA
Are you up for a new challenge and looking for any or all of the following…
- An entry-level marketing position that provides ongoing training?
- A basic weekly wage plus additional commissions and bonuses?
- Flexible hours in a team-oriented, performance-driven environment?
- Regular praise, recognition, bonuses, rewards, and other incentives?
- Resources for personal development and access to industry experts?
- Ongoing marketing support and career coaching from industry leaders?
- Travel opportunities and tickets to sporting events, concerts, events, etc?
If so, we would love to speak with you about our current marketing positions, our company culture, our future plans, and where you could potentially fit in with us!
About The Role: You’ll be learning and practicing marketing, sales and customer service skills daily before heading to an event location to represent a specific brand for the day. You will be working as part of a team engaging with local consumers, distributing marketing materials, and closing sales when the product and timing are right.
Some specific marketing events responsibilities will include:
- Setting up branded displays and distributing branded marketing materials
- Approaching customers to engage in conversation and qualify them
- Presenting customers with a solution (where applicable and appropriate)
- Conducting marketing research and collecting valuable feedback
- Answering general questions and using stories to relate to people
- Processing a handful of sales transactions using digital devices
- Performing other general event marketing tasks as needed
Hours & Pay: We’re primarily interested in people with full-time availability but will consider part-time hours as long as you can work 20+ hours per week over 3-4 days Monday-Saturday. Starting weekly wages for full-time Marketing Assistants is up to $550 per week. Most new Marketing Assistants earn $550-700 per week including their bonuses & commissions.
Training & Support: We provide ongoing training plus on-site support and guidance because individual results lead to overall results, and we want to see everyone achieving their desired outcomes!
We also offer a range of additional benefits including:
- Cash Bonuses
- Travel incentives
- Mentorship program
- Team sporting events
- Weekly team outings
- And more!
Career Advancement: As we grow our team and host more events, we’ll be looking for people to build and develop teams and manage event locations, so there may be opportunities for you to progress into other areas within your first year.
We look for people who can:
- Produce consistent results regardless of any challenges that come up
- Lead by example & effectively navigate new or difficult situations
- Work with a variety of people and accommodate different learning styles
- Maintain their composure and use effective communication to get points across
- Speak to a group of people while maintaining control of the conversation
Requirements: Marketing degrees and experience are welcomed, but not required as long as you have a general concept of marketing methods and consumer behaviour. Retail sales, promotions, hospitality, food service, or similar experience can also be helpful since you’ll be working in a fast-paced environment and speaking directly with customers. You’ll need to be 18+ years of age and eligible to work in the USA to be considered.
For Consideration: Please send your resume or candidate profile using the online application process. We’re actively reviewing applications as they come in, so please make sure your contact details are up-to-date and that you’re keeping an eye on your phone and email account in case we reach out to you. We look forward to speaking with you!
Dynamic Branding
Marketing Assistant (Advertising & Branding)
Atlanta, GA
- Marketing, Advertising & Communications Degrees Welcome!
- No Marketing, Advertising, or Branding Experience Needed!
- Immediate Start Dates Available with Paid Training!
Our mission at Jab is to stand out, and we help our clients to do the same in a crowded marketplace. Due to increasing demand for our Event Marketing, Advertising & Brand Management campaigns, we are looking for a creative, passionate, and outgoing individual to join our team this month!
We’re committed to the development of our team on a professional and personal basis. We offer ongoing training, mentoring, and one-on-one coaching along with access to networking contacts, industry experts, and private regional meetings. With the right mindset, you’ll be learning, earning, and growing on a daily basis!
Primary Responsibilities:
You will work as part of our event marketing team to help us prepare for, host, and review advertising and branding campaigns across the Atlanta area. Your insightful contribution will help develop, expand and maintain our marketing channels and attract new customers.
This position will help you acquire events, advertising, branding, marketing, and sales skills plus provide you with the opportunity to meet some great people! Ultimately, you will gain experience and develop skills that will help you in your career, personal life, and relationships.
In addition to learning transferable industry-specific skills, everyone that works with us is encouraged to expand their comfort zones when it comes to decision making, leadership, and public speaking.
This position is open to local graduates, career starters, career changers, and anyone looking to gain hands-on experience working in a small business environment.
Requirements:
- All applicants should be able to work full-time hours
- All applicants need to be over the age of 18
- Marketing/Advertising/Communications degrees are encouraged
- An understanding of consumer behavior is helpful. Therefore retail sales, hospitality or similar work experience is beneficial
- The ability to work well as part of a team and accept constructive feedback from peers is important
- A valid passport / the ability to travel to other states can be helpful for work & reward purposes
For consideration:
Please send your resume or a summary of your work experience and qualifications using the online application process. Successful candidates will receive an email from Jab Marketing within 3-5 working days. Please ensure you have provided up-to-date contact information to allow us to reach out to you.
JabMarketing
Chronicle Books is looking for a Marketing Manager for our Games and Toy categories. This hands-on role will create and implement marketing plans with the goal of increasing sales, marketplace visibility, and making Chronicle Books a leader in Games and Toy publishing by working with all our brands at Chronicle, Galison, Games Room, Ridley’s Games and Petit Collage.
The Marketing Manager will conceptualize and execute all aspects of marketing campaigns, act as a category “champion” by gathering information on games and new products, work with the Brand Design department, and develop/execute online and social media campaigns. They will oversee the implementation of all trade and consumer advertising in the assigned categories, and they will track marketing expenses for the assigned categories. Building strong relationships with sales account managers to understand their accounts’ business and helping plan co-op spending will be part of this position, and it is important that the Marketing Manager has a strong understanding of the key accounts for the assigned categories. They will also engage in data analysis of campaigns, generate best practices for digital promotion, create monthly performance reports, and engage in keyword research and competitive analysis.
Requirements
Candidates will need a minimum of 5 years of marketing experience, preferably in games and toys. They should be organized, detailed-oriented, and self-directed with tact, diplomacy and a professional manner. Proficiency with Microsoft Office Suite, AirTable, and Excel is needed as are effective communication skills, and a demonstrated ability to handle multiple projects simultaneously. Effective written and verbal communication skills, a capacity to work independently, and the ability to travel for work round out the ideal candidate.
Employees at Chronicle Books follow a flexible hybrid schedule of working a minimum of 2 days per week and up to 4 days per week in either our San Francisco or New York office, depending on project and business needs.
Expected Salary Range: $68,000 – $78,200. This range represents the anticipated low and high end of the expected salary for this position and will be determined by factors including but not limited to: applicant’s education, experience, knowledge, skills, and abilities, and geographic location as well as internal equity and alignment with market data. This position is also eligible for our profit share plan.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. We are committed to fostering an inclusive company culture that respects and promotes diverse backgrounds and points of view. We look for candidates who will add to our culture and support the company’s vision of a diverse, equitable, inclusive, and collaborative workplace. Chronicle Books is proud to be an equal opportunity employer. If you are excited about this role but do not meet 100% of the qualifications listed above, we still encourage you to apply.
Benefits
Chronicle Books offers a full suite of benefits, including but not limited to: medical, dental, and vision insurance, 401k, a profit share plan, three weeks of paid vacation to start, two weeks of sick time per year, and company holidays, including a paid winter break between Christmas Day and New Year’s Day, paid family, maternity, and paternity leave, commuter benefits, long-term disability insurance, annual tuition assistance, annual wellness stipend, and more.
Chronicle Books
Job Summary
Join our team! The Charles Hotel, a luxury 4 diamond hotel located near Harvard Square in Cambridge, MA, is seeking a Marketing Manager to oversee all aspects of Marketing including advertising. website management, and collateral production for the hotel. The primary responsibility of the Marketing Manager is to drive interest in the hotel’s products, services, and brand.
Qualifications
- Minimum 2-3 years marketing experience in the hospitality industry both traditional media and ecommerce
- Excellent copywriting and proofreading skills
- Works well in a collaborative agency-like environment
- Extensive knowledge of advertising and print collateral production
- Very detail-oriented and analytical
- Quick learner
- Good sense of design and ability to conceptualize requested products
- Ability to juggle a variety of projects at the same time and handle the stress associated with multiple deadlines
- Good communicator both written and orally
- Ability to work with the Marketing team to accomplish goals on a timely basis
- Proficient in Excel Word and PowerPoint
- Basic understanding of website development SEO and SEM
- Ability to analyze marketing opportunities and ad effectiveness
- Prior experience in creating and maintaining brand identities
- Business Marketing or Communications degree preferred
- Strong interpersonal/communication skills
- Ability to use computer keyboard telephone and other related business equipment
- Ability to coordinate cross-functional work teams toward project completion
- Strong attention to detail
- Strong planning & organizing skills
- Creative thinking
Job Responsibilities
- Partnering with hotel teams to drive marketing strategies
- Participating in the branding and rebranding of The Charles Hotel
- Developing promotional opportunities to increase sales
- Executes annual media plans. Coordinates and oversees ad website and collateral production. Participates in branding discussions and monitors brand cohesiveness through all marketing materials.
- Analyzes marketing plan effectiveness. Researches new marketing opportunities. Develops focus groups to analyze customer needs and travel trends.
- Works with outside PR vendors to create press releases as needed. Provides guidance on PR and promotional opportunities to increase sales.
- Understand market conditions and their potential marketing value to maximize market share.
- Aligns campaigns and materials to overall marketing strategy.
- Works with internal partners to define marketing plan scope and objectives.
- Develops marketing collateral and messaging.
- Drives consistency and brand awareness across regions and locations.
- Reviews and tracks status of marketing campaigns and provides updates and ongoing analysis to parties involved.
- Remain flexible to the needs of the business.
Property Details
The Charles Hotel experience reflects the eclecticism that is Cambridge. An urban oasis, The Charles offers something for everyone who is visiting the Boston area. Guests can soak in their academic surrounding by attending a lecture at Harvard, relax with a stroll along the Charles River, explore downtown Boston or dine at some of the Boston and Cambridge area’s finest restaurants, including The Charles’ own Henrietta’s Table.
The Charles is an independent property, offering luxurious accommodations and all the comforts of home. Guest rooms combine New England décor with the latest technology. 18,000 square feet of indoor and outdoor banquet space merge to offer an array of options for anyone’s next event.
Located just minutes from downtown Boston and a variety of world-class attractions, The Charles is a AAA Four Diamond Hotel and a proud member of Preferred Hotels and Resorts.
Company Overview
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.
Benefits
After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:
- Now offering Daily Pay! Ask your Recruiter for more details
- Medical, Dental, and Vision Coverage
- Short-Term and Long-Term Disability Income
- Term Life and AD&D Insurance
- Paid Time Off
- Employee Assistance Program
- 401k Retirement Plan
The Charles Hotel