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16 Handles is Growing! We are searching for a motivated person to assist our existing and future franchise partners. We are a successful upscale frozen yogurt and soft serve brand based in NYC. We have 30 existing locations with 15 more under development in other states- including Florida, South Carolina, and Texas. We believe that excellent products, passionate people, and hard work have made us successful, and we’d like to expand our team with like-minded people.
Position Overview:
Your role would including traditional and unconventional advertising, generating and managing brand partnerships, working with developers to increase online sales conversions, PR and Social Media agency management, generating trendsetting marketing campaigns, and the implementation of cutting-edge marketing software. You will collaborate with both corporate, franchise, and store-level teams to achieve our marketing objectives.
Key Responsibilities:
- Advertising and Marketing Strategy:Â Develop and execute marketing strategies, including traditional and unconventional advertising campaigns, to maintain and enhance brand relevance including building brand awareness in new territories.
- Local Marketing Plans:Â Work closely with store operators to develop and execute customized local marketing plans that align with corporate strategies.
- Coordinate Brand Partnerships:Â Help up create meaningful partnerships with like-minded brands and execute viral marketing. Past partnerships include HBO, Oatly, Juniors, Broadway, and more!
- Online sales: Lead copy and content changes, and work with designers, to create customer flows to increase lifetime value of e-commerce customers, including integrations between Klavio and Shopify.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Or commensurate experience in those fields – 5 years plus.
- Proficiency in marketing software and analytics tools- Facebook ads, Google ads, Yext, Shopify, Klavio, etc.
- Proven experience in marketing operations, including advertising, PR, and social media management.
- Strong project management skills with the ability to manage multiple projects simultaneously from Creative idea to Execution.
- Creative self-starter with excellent communication and leadership skills.
What We Offer:
- Competitive salary and annual bonus.
- Opportunities for fast career growth in an expanding company.
- A dynamic and collaborative work environment with a hybrid team and open access to office space in Midtown NYC.
- Medical Insurance
16 Handles
Teledyne Marine is a group of leading-edge subsea technology companies that are part of Teledyne Technologies Incorporated. We have evolved into an industry powerhouse, bringing Imaging, Instruments, Interconnect, Seismic, and Vehicle technology together to provide total solutions to our customers.
This position will work onsite in Dallas, Texas.
Job Summary
Responsible for planning, development and implementation of internal and external marketing strategies, marketing communications, event coordination and planning, social media, web presence and messaging, and public relations activities. Coordinate development and implementation of support materials and services day-to-day for Teledyne business located in Dallas, Houston, Portsmouth and San Diego. Assists the efforts of the marketing, communications and public relations staff/resources and coordinate at the strategic and tactical levels with the other functions of Teledyne Marine.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Marketing, Communications and Public Relations:
- In coordination with the Teledyne Marine Marketing team, direct the implementation of a marketing communications and public relations program designed to promote the organization’s image and position within the marketplace and the general public; create and facilitate internal and external communications, and all of the organization’s marketing, communications and public relations activities. This may include branding strategies, trademarks, branding guidelines, product marketing strategies, etc.
- Assist with the creation of marketing content to include: press releases, case studies, webinars, podcasts, videos and animations, white papers, etc.
- Assist with the coordination of media interests and help to stimulate regular contact with target media and appropriate response to media requests.
- In coordination with the Marine Marketing team, assist with the coordination, presentation & appearance of all the organization’s print and electronic materials such as letterhead, use of logo, brochures, etc.
- Develop, update & monitor all digital media to include: company website content and activities, social media accounts, podcasts, webinars, digital campaigns, newsletter, SEO and web analytics, update CMS, and all web site Elements.
- Support worldwide: Business Development network, Engineering, New Product Development and industry partners including Representative, agents & consultants by coordinating and supporting MARCOM programs, materials, and marketing assistance and resources.
- Support internal product line managers via assistance with product launches, documentation, presentations, graphics, competitive analysis, and sales materials.
- In coordination with the Marine Marketing team, assist with, and implement, all conference, event, and show related materials and activities to include show design, planning and execution, exhibit build outs, show displays and equipment, staffing, messaging, etc.
- Lead the on-site corporate sustainability effort to include promotion of local green activities and products, employee engagement, community engagement and programs aimed at improving the overall business engagement in long term sustainability efforts.
Organizational Strategy:
- Design methods to collect, analyze and disseminate regular input from key customers and partners regarding the quality, features, benefits and value proposition of products and services and Teledyne’s position within the industry. Utilize the data to evaluate and redefine the messages to the market as needed including SEO and other electronic media.
- Participate in, support, and assist with cross-functional teams throughout the organization as needed.
- In coordination with the Marine Marketing team, support the creation and achievement of marketing mission, goals and financial objectives. Assist with the design and execution of evaluation systems wherever possible.
- Keep informed of developments and advancements in the fields of marketing, communications, social media and public relations and apply them within the organization as appropriate.
Qualifications/Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
- Bachelor’s Degree in journalism, marketing, public relations. Graduate degree in a related field is desirable.
- Minimum of 5 years’ experience in Marketing, Communications or Public Relations with demonstrated success in the oceanographic/offshore industry as an added benefit.
- Experience in developing successful marketing strategies.
- Experience with digital tools including website strategy, SEO, Linked In, social media, Pardot.
- Experience with storyboard and video creation.
- Experience in the coordination, design and production of print materials and publications.
- Experience in planning and project management to successful conclusions.
- Creative and able to translate technical specifications to value propositions within different medias.
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
- Utilization of Customer Relation Management (CRM) database for marketing campaigns and improving the sales cycle.
- Innovative with ability to utilize new methods of message delivery, including marketing automation tools.
- Strong creative, strategic, analytical, organizational and personal sales skills.
- Demonstrated successful experience with writing press releases, editorial skills, making presentations and negotiating with media.
- Analytical skills to maximize marketing value.
- Computer proficiency in word processing, data base management, page layout, SharePoint, CMS and HTML programs.
- Commitment to working with cross-functional teams.
- Strong verbal and written communications skills.
- Ability to manage multiple projects at a time.
- Out-of-town, overnight travel may be required.
The physical/mental demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Professional office environment.
- Occasional work in manufacturing area.
- This position requires periods of working behind a desk, performing tasks on computer.
- Significant periods of standing or walking throughout the facility to interface with other associates.
- Travel up to 25% of time via Air/Train/Boat/Automobile for up to 24 consecutive hours.
- Occasional lifting up to 35 lbs. to include demo systems, laptop computer, and promotional materials.
Citizenship Requirements
- Due to the type of work at the facility and certain access restrictions, successful applicants must hold “U.S. Person” status (US citizen, US national, lawful permanent resident, asylee or refugee).
Teledyne Marine Vehicles
StarChefs is looking for a hard-working, cross-disciplined Marketing Manager to join our small, but mighty marketing team in Williamsburg, Brooklyn. If you love restaurants and can organize a spreadsheet with your eyes closed, this may be the job for you.
StarChefs is dedicated to supporting restaurant professionals and showcasing the country’s best food & beverage talent through print and digital publishing as well as our signature National Rising Stars Awards Program, which covers five cities (or regions) per year. This position is the backbone of the marketing department and the successful candidate will be proactive, take initiative, balance passion with composure, and collaborate with leading foodservice brands and industry professionals. As an integral member of the team, this position will primarily work with the Marketing Director and Marketing Assistant to build, manage, and retain client relationships. You’ll design, execute and oversee creative digital and social media promotions (think recipe contests, branded restaurant weeks, exclusive industry lunches, and virtual education) as well as help oversee and manage our experiential event activations for the Rising Stars program.
StarChefs is a dynamic company that works with chefs, pastry chefs, restaurateurs, bartenders, sommeliers, and artisans of every and all categories (from bakers to chocolatiers to ice makers). As a small company (10 full-time employees), you’ll have the unique opportunity to make a real impact at StarChefs, the campaigns we manage, and develop your own personal relationships with some of the country’s most influential and exciting people in the restaurant world.
Principal Responsibilities
- Day-to-day task support for our Marketing Director
- Oversee sponsor integration into the StarChefs’ Rising Stars program (manage communications, product placements, magazine copyediting, etc.)
- Assist in the execution of the StarChefs’ Rising Stars events (primarily pre-planning communications with sponsors, venues, and Award Winners)
- Coordinate, execute, and track digital and social media campaigns for our various foodservice clients
- Coordinate, execute, and track experiential event activations for our various foodservice clients
- Coordinate marketing campaigns internally with our editorial and design departments
- Create community outreach initiatives to expand our network of industry professionals
- Travel at least five times per year to our Rising Stars events for on-site execution and management
Required Skills and Personal Characteristics
- Passion and interest for all things food and beverage
- Ability to thrive in a small company and non-corporate environment
- Outgoing, high energy, organized, and attentive to details and accuracy
- Strong and effective (written and verbal) communication skills
- Strong computer skills (Google Docs, Word, PowerPoint, Excel)
- Should enjoy building relationships and managing multiple projects
- Willingness to travel to cities across the country (ranges from 4 to 6 times per year)
Education and Experience
- Bachelor’s degree and 3+ years of marketing (or account management) experience a must
StarChefs
SHR Talent is partnering with a client in Nashville, TN in its search for a results-driven Marketing Director. In this pivotal role as the Marketing Director, you will be responsible for overseeing and executing the company’s marketing strategy, driving brand awareness, and maximizing customer engagement. Your creative prowess and strategic mindset will be put to the test, as you lead a team of marketing professionals to achieve and exceed our organizational goals.
To be successful in this role as the Marketing Director, you should possess a passion for marketing and a commitment to staying ahead in a competitive market, strong leadership and interpersonal skills, with the ability to inspire and motivate teams, strong problem-solving capabilities and the ability to think strategically, excellent written and verbal communication skills, with a keen eye for detail, and a demonstrated ability to adapt to a fast-paced, evolving industry landscape.
Responsibilities:
- Develop and execute comprehensive marketing strategies to enhance the company’s market presence and reach target audiences effectively
- Lead, mentor, and inspire a team of marketing professionals to deliver outstanding campaigns and initiatives
- Collaborate closely with cross-functional teams to align marketing efforts with company objectives and ensure consistency in messaging
- Drive the creation of compelling content across various platforms, including web, social media, email, and traditional marketing channels
- Analyze market trends and consumer behavior to identify opportunities for growth and optimization
- Utilize data-driven insights to measure and report on the effectiveness of marketing campaigns, making data-informed decisions to enhance results
- Manage the marketing budget, allocate resources wisely, and ensure campaigns are executed within financial constraints
- Build and maintain relationships with external partners, agencies, and vendors to maximize the company’s marketing impact
- Stay current with industry best practices and emerging trends, adapting strategies accordingly to maintain a competitive edge
- Handle crisis management and provide strategic leadership during challenging situations, safeguarding the brand’s reputation
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field
- Master’s degree, a plus
- Proven experience in a senior marketing role, with a track record of successful campaigns and team management
- Exceptional understanding of digital marketing, SEO, social media, and content marketing
- Proficiency in marketing analytics tools and a data-driven approach to decision-making
- Budget management experience and the ability to optimize resources effectively
If you are a dynamic marketing professional ready to take on this exciting leadership role in Nashville, we invite you to apply and lead our marketing efforts towards continued success. Join our team and be an integral part of our mission to shape the future of our industry.
SHR Talent
Digital Producer
This is a W2 contract opportunity
Duration: 4-6 months (may extend)
Hours: 20-30/week
Location: Hybrid (3 days in office)
Our client is dedicated to delivering innovative products to their customers. We are seeking an experienced Digital Producer to join their dynamic team and play a crucial role in enhancing their digital presence. The ideal candidate will possess a minimum of 5 years of experience in digital production and demonstrate proficiency in UI/UX, content management, and a keen eye for digital aesthetics.
Key Responsibilities:
- UI/UX Expertise: Leverage your proficient UI/UX skills to craft visually appealing and user-friendly digital assets.
- Content Management: Effectively manage digital content, with a strong emphasis on WordPress and the Gutenberg CMS platform.
- Copywriting Skills: Exceptional writing skills are highly desirable. The ability to craft compelling content for various digital platforms, including social media, point-of-sale print collateral, and more, is valued.
- Communication: Be a strong communicator within our collaborative and relaxed team environment, ensuring seamless collaboration with colleagues and stakeholders.
- Agency Background (Preferred): While not mandatory, a background in an agency setting is preferred, as it can provide valuable experience in meeting client expectations and deadlines.
- Analytics: Use Google Analytics and heat mapping to gain understanding of where users are going
- Website Design: Play a vital role in designing and maintaining our websites to ensure they align with our brand and user experience standards.
- Digital Expertise: Demonstrate a thorough understanding of web principles and best practices, including accessibility, A/B testing, and UX, to ensure our digital assets are of the highest quality.
- Layout development
- Landing page creation
- Making sure web assets get uploaded correctly and work across all platforms
Qualifications:
- Minimum of 5 years of experience as a Digital/Web Producer
- Proficiency in UI/UX design.
- Strong skills in managing digital content, particularly with WordPress.
- Excellent writing skills for social media, point-of-sale print collateral, and other digital platforms.
- Exceptional communication skills.
- Preferred background in an agency setting.
- Proven experience in ad design.
- Expertise in website design.
- A keen eye for digital aesthetics and a deep understanding of web principles, including accessibility, A/B testing, and UX.
24 Seven Talent
Company Overview
Our mission is to create customer driven solutions in the world of professional entertainment lighting, control, power distribution and networking.
Chauvet has seven brands: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo. LynTec and Trusst. All products are sold worldwide through a network of professional dealers and distributors.
Company Overview
Our mission is to create customer driven solutions in the world of professional entertainment lighting, control, power distribution and networking.
Chauvet has seven brands: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo. LynTec and Trusst. All products are sold worldwide through a network of professional dealers and distributors.
Job Requirements:
- Responsible for the development and implementation of global strategic marketing plans to achieve corporate objectives for CHAUVET DJ and Trusst products.
- Lead new product commercialization activities, including: product positioning, packaging, trade show presentations, LD visits and promotional communications; provide timely reporting on activities to the commercial program planning team.
- Plan and execute customer marketing and merchandising programs globally with key retailers/customers with support from marketing specialists worldwide and sales. Check and adjust based on success.
- Work closely with Senior Global Brand Manager and Director, Global Marketing on continuous improvement with regards to program optimization, process and creative environment.
- Collaborate with sales on demo programs and dealer open houses.
- Collaborate with product development to on new product development and industrial design.
- Advance and help enforce global brand guidelines.
- Develop and manage budgets to meet organizational, branding, marketing and sales objectives in consultation with the executive, sales, product management, creative marketing and digital marketing teams.
- Oversee global advertising and promotion activities including print, online, electronic media and direct mail. Collaborate with the Marketing Specialists – Europe and International on all advertising efforts in Europe.
- Oversee tradeshow planning as it relates to: booth design, featured products and overall customer experience.
- Work collaboratively with product development and sales to identify new product opportunities.
- Accountable for social media content strategy and the health of the respective brand’s social media presence. This includes international pages.
- Drive focus on influencer relations as a means to content development and product review.
- Accountable for the website content strategy for the respective brands.
- Work with web team to track brand related SEO, SEM and other relevant KPIs.
- Evaluate the cost effectiveness of global marketing initiatives and take corrective action to ensure that the achievement of marketing objectives falls within designated budgets.
- Oversee and evaluate market research and adjust marketing strategy to meet objectives as well as changing market and competitive conditions.
- Monitor competitors’ products, sales and marketing activities.
- Guide preparation of marketing activity reports and presents to executive management as needed.
- Represent company and brands at trades shows and events.
- Build and maintain strong relationships with the media, key industry professionals and the global network of dealers, representatives and distributors of designated brands and market segments.
- Plan and negotiate corporate partnerships, cross-marketing, and product placements at high profile events, performances, entertainment venues and clubs globally.
- Accountable for marketing collateral for CHAUVET DJ and Trusst brands. Establish and maintain a consistent image throughout all product lines, promotional materials and events.
- Responsible for coaching, developing and training members of the marketing team.
- Other duties and responsibilities may be assigned based on the changing needs of the business.
- Overnight travels, at times on short-notice, are a requirement.
Education and/or Experience:
- 5-7 years of marketing experience including (trade marketing, channel marketing, brand management or product marketing). Excellent written and oral communication skills. Demonstrated experience in marketing technical products. Strong analytical and project management skills. Ability to analyze and understand sales/financial numbers. Demonstrated knowledge and skills in e-mail marketing, lead generation, e-commerce and social media. Ability to rapidly develop a keen understanding of the designated market segment. Ability to lead and work collaboratively in a high pressure, deadline driven environment.
- Familiarity with entertainment lighting preferred. Knowledge of DMX-controlled lighting highly desired.
- Bachelor’s Degree Required (MBA Preferred)
- Bi-lingual: English/French, English/Spanish, English/German preferred.
Chauvet
Company Overview: Polaris/KLIM is a leading company specializing in high-performance gear and apparel for outdoor enthusiasts. We are seeking a dynamic and experienced Marketing Manager to lead our KLIM Snowmobile segment. The ideal candidate will possess a strategic mindset, excellent leadership skills, and a passion for outdoor adventure.
Essential Functions:
Marketing Strategy Development:
- Develop comprehensive marketing strategies aligned with company goals, focusing on events, sponsored riders, influencers, digital/social media, catalogs, sponsorships, and other relevant channels.
- Collaborate with PLM team to gather insights from field experiences, sponsored riders, and end consumers, ensuring alignment with product development and company direction.
Team Management and Coordination:
- Lead a team of direct reports and coordinate with indirect reports to execute seasonal plans effectively.
- Manage sponsorships for snow, building and leveraging relationships with racers and industry professionals.
Performance Analysis:
- Analyze and measure marketing efforts to maximize ROI, ensuring optimal exposure for Klim’s products.
- Utilize strong analytical skills to evaluate the effectiveness of marketing campaigns and make data-driven recommendations for improvements.
Communication and Collaboration:
- Collaborate with communication and digital teams to develop and execute seasonal communication strategies across various channels, including email, social media, viral videos, and the website.
- Regularly communicate industry trends and influences, fostering an environment of continuous learning and adaptation.
Event Management:
- Manage KLIM marketing efforts by identifying and suggesting relevant events to enhance brand visibility and engagement.
- Oversee event planning and execution through effective coordination with the team.
Qualifications:
- Bachelor’s degree in English, Communications, Business, Marketing or related field.
- Minimum of 7-8 years of experience in the business field, with a focus on marketing and brand management.
- Advanced proficiency with Microsoft Office
- Strong editing, proofreading, and fact-checking skills with acute attention to detail.
- Exceptional oral and written communication skills, including the ability to multitask in a fast-paced environment.
Attributes:
- Strategic thinker with a proven track record in developing successful marketing strategies.
- Strong leadership skills, ability to manage and inspire a team effectively.
- Results-oriented, with a focus on achieving measurable outcomes and maximizing ROI.
- Excellent interpersonal skills with the ability to collaborate and communicate effectively with diverse stakeholders.
Join Our Team: At Polaris / KLIM, we believe in empowering our employees to innovate, collaborate, and succeed. We offer a dynamic work environment, competitive compensation, and opportunities for professional growth. If you are passionate about outdoor adventure and marketing excellence, we invite you to apply and contribute to our exciting journey.
#LI-GR1
#LI-Hybrid
This position is not eligible for sponsorship
Polaris Inc.
McCarthy is seeking an experienced Marketing Communications Manager to support our Southern Pacific region.
The Marketing Communications Manager is responsible for managing marketing and communications projects that relate to: media inquiries, media interviews, briefing materials, press releases, articles, social media, listings/rankings, award submissions, and overall internal/external messaging. This role will support the needs of the broader Southern Pacific Region in developing targeted messaging and strategic direction according to company standards and brand guidelines. The ideal candidate is a proactive team player who thrives in a collaborative environment but can work effectively independently as well. As an integral part of the team, this individual brings a positive attitude, takes initiative, and can partner with various departments to develop best-in-class marketing materials to support the overall goals of the organization. This role will be based in our Las Vegas, NV office.
Responsibilities:
- Develop and layout finalized deliverables and copy as they pertain to media releases, event coordination, social media, press kits, and internal employee messaging.
- Facilitate interviews to highlight people, projects, company initiatives, and trends to create compelling messages to media outlets.
- Collaborate with clients and public relations teams to create white papers, testimonials, infographics, and marketing videos.
- Create and implement strategic messaging and campaigns to promote market visibility.
- Assist in event management, coordination, and planning to support community and client outreach efforts.
- Develop, execute, and track performance on marketing and public relations efforts.
- Promote creative idea generation through familiarity with industry trends and standards in marketing and communications.
- Wear multiple hats and enjoy the variety of working across many types of media in a single day.
Qualifications:
- Bachelor’s degree in English, communications, marketing, journalism or (or equivalent experience)
- 9+ years of professional experience writing marketing or communications (across many industries or in the Architect, Engineering and Construction industry)
- Proficiency and technical ability in Adobe Suite, specifically InDesign, Photoshop, and Illustrator.
- Desktop proficiency in all Microsoft applications.
- Experience with CRM database management systems. Microsoft Dynamics CRM a plus.
- Preferred experience with media monitoring software such as Meltwater.
- Excellent verbal and written skills – and the ability to cohesively present concepts to small and large groups
- Strong ability to partner, think strategically, and present ideas persuasively.
- Proven ability to work under pressure, meet deadlines, and manage multiple assignments concurrently.
McCarthy is proud to be an equal opportunity and affirmative action employer regardless of race, color, gender, age, sexual orientation, gender identity, religious beliefs, marital status, genetic information, national origin, disability or protected veteran status.
McCarthy Building Companies, Inc.
Fast-paced digital agency, Reusser, is seeking an experienced and motivated Director of Digital Marketing to own, lead, and grow our digital marketing service line.
As the Director of Digital Marketing, you will understand and translate client’s business needs into strategies & campaigns that meet the needs of our clients and achieve results across all channels.
About the Job
- Cast company-wide vision and direction for digital marketing services and products.
- Develop yearly and quarterly goals for the digital marketing team.
- Mentor and coach the digital marketing team through regularly scheduled 1:1s.
- Responsible for account performance and results. Work closely with account managers for account retention and upsell opportunities.
- Identify key account growth opportunities and pitch to prospective clients when appropriate.
- Manage and refine client contracts and terms of services.
- Work directly with the service delivery team to allocate and plan digital marketing resources.
- Create, implement, and maintain processes/policies for delivering digital marketing services.
- Plan and execute multi-channel social media, email marketing and digital marketing campaigns tailored to clients’ goals and needs.
- Measure and report KPIs related to all digital marketing campaigns.
- Identify and analyze digital trends and insights.
- Manage and optimize marketing budgets based on KPI and analytics.
- Build conversion metrics, plans and tests related to goals and needs.
- Evaluate emerging technologies, provide thought leadership, implement new technology where appropriate.
- Help clients plan, execute and report on key marketing campaigns; provide clients with thoughtful analysis of campaign results and recommendations for optimization and performance improvement opportunities.
- Brainstorm and execute new and creative growth strategies for clients
About You
- Minimum of 7 years of work experience in digital marketing; agency experience is a plus.
- Must have strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution
- Experience leading and managing social media, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising
- Expertise in identifying target audiences, creating persona development, devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
- Working knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting
- Experience with building organic social media and marketing campaigns
Bonus Points
- Having agency experience.
- Graphic design and/or website development.
- Having client references from past clients that loved you.
- Having employer references that are still recovering from your absence.
- Can share successful campaigns results that you’ve createdÂ
About Reusser Design
We are a results-driven digital agency crafting innovative solutions that create demand and generate value for the clients we serve.
- We support businesses and organizations on their journey to become a better version of themselves. We believe everyone deserves best-in-class digital products to help them compete and succeed in a digital world.
- We approach doing business in a unique way which is highlighted by Inc Magazine, Business Insider, Forbes, and CNN Money.
- We build custom websites, native apps, and SaaS applications with hand crafted user experiences. We create brands and market them with digital marketing, content strategy, and PR.
- We are a small, hard-working team of strategists, designers, and developers that are very passionate about our work and the clients we serve.
- We constantly encourage and challenge each other in order to better our craft and make the user experiences we build for our clients function at a world-class level.
- We partner with companies of all sizes and industries.
Benefits & Perks
- Work-life balance: 4-day work week (Monday – Thursday)
- Work from home: (2 days in the office, 2 days remote)
- Paid maternity/paternity leave.
- Medical & Dental insurance coverage through Physicians Health Plan—beginning on day one.
- Retirement Planning: SimpleIRA contributions match dollar-for-dollar up to 3% of your salary—matching begins on day one.
- 3+ weeks PTO and federal holidays off.
- Commission on any business you directly bring to the company.
- New office space in downtown Roanoke, IN.
- Apple hardware
- Work from home stipend
- Annual professional growth stipend
- Great coffee!
Interested more about our mission, vision, and core values? Please send a direct message to our President, Nate Reusser. All applications are confidential.
How to Apply
If you’re interested in this job, please apply through LinkedIn only. Please tell us why you think you’d be a good fit on our team. Calling us up will not improve your chances. If we think you’ll be a good fit, we’ll reach out to you!
Reusser
Join our Team!! IPD is known for raising the bar with each new venture. IPD has been in business for over 80 years, and we are a leader in a rapidly growing industry. We offer a competitive salary, a comprehensive benefits package, and a great work environment.
We are looking for a full-time E-commerce Manager. This position will oversee online sales and marketing at IPD, developing strategies to increase sales and optimize the website experience. They will work with other departments and technical partners to improve site functionality, design, and advertising strategies.
A. ESSENTIAL DUTIES AND RESPONSIBILITIES
Regular Functions include:
- Develops and implements the design of the e-commerce platform to drive utilization and increase sales, ensuring a seamless and engaging customer experience.
- Develops and implements an e-commerce strategy that improves website performance and aligns with organizational goals and objectives.
- Manages the maintenance of web store global databases/catalogs (North America & Europe today), ensuring all products are correctly represented with descriptions, pictures, and part numbers.
- Ensures all products are accurately represented on the e-commerce platform with compelling descriptions, high-quality images, and clear part numbers that facilitate easy navigation and purchasing.
- Collaborates closely with marketing to seamlessly integrate the Web Store and Marketing website, creating a unified brand experience for customers at all touchpoints.
- Develops a comprehensive plan for an integrated “customer portal” that fosters customer self-service across multiple functions, including purchasing, order tracking, payments, and post-purchase support.
- Manages all online sales activity associated with traffic acquisition, sales, conversion, and A/B testing, leveraging data-driven analysis to optimize performance and deliver measurable results.
- Works closely with development teams to identify and implement strategies for improving website speed and performance, ensuring optimal site functionality and user experience.
- Collaborates with the marketing team to ensure seamless integration with all online and social media campaigns, including SEO/SEM and PPC campaigns, maximizing cross-channel impact and delivering a consistent customer experience.
- Develops and executes product promotional and marketing campaigns via the e-commerce platform to drive sales of specific products and in specific regions, leveraging data to target customers effectively.
- Analyzes various data to deliver data-driven strategies and tactics that drive top performance and achieve key performance indicators (KPIs) related to sales, customer acquisition, and engagement.
- Manages and evaluates potential web store migration to a new platform, ensuring a seamless and successful transition while maintaining optimal site performance.
- Stays informed of market trends and technological developments to continuously improve website performance and deliver best-in-class e-commerce experiences.
- Completes other duties as assigned by senior management as needed.
- This position involves occasional travel, up to 20% of the time.
- Other duties as required.
Periodic Functions include:
- May make presentations on E-Commerce initiatives
Leadership Responsibilities:
- This role does not supervise anyone.
MINIMUM QUALIFICATIONS
Education and/or Experience:
- Minimum 3 to 5 years’ experience in a similar role
- Bachelor’s degree in digital marketing or related field.
- Demonstrated experience developing, implementing, and overseeing retail and E-Commerce digital marketing strategies.
- Knowledge of digital marketing concepts such as PPC, SEO/SEM, social media, display, and affiliate channels.
- Demonstrates digital-savvy capabilities, digital native.
Professional/Technical Training and Skills include:
- Excellent Excel and data manipulation skills.
- Computer literate with Microsoft office products; advanced Excel required.
- General business knowledge.
- Process Improvement.
IPD (Industrial Parts Depot, LLC)