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Join one of our portfolio companies – Wellinks!! https://www.wellinks.com
About Wellinks
Wellinks is the cardiopulmonary disease management company committed to empowering people to live fully and breathe freely by improving outcomes for those we serve. We are creating a future where care is designed and delivered around the individual and supported by a team striving to help them live a healthier, more fulfilling life. Our partners choose Wellinks to deliver a tailored and personalized health care experience for their members, resulting in improved outcomes at lower costs.
Wellinks is a high-growth company that is rich with mission-driven talent, guided by passionate healthcare leaders, and backed by world class investors. We are headquartered in New Haven Connecticut, conveniently between Boston and New York, and have team members across the US.
Wellinks Values
- Principled: We say what we do and do what we say.
- Collaborative: We work together, empower people, and celebrate relationships.
- Innovative: We are resilient and learn from all experiences and challenges.
- Effective: We measure what matters and are outcomes driven.
- Authentic: We celebrate diversity, inclusion, and the perspective of others
Director, Member Marketing
Wellinks is looking for an experienced performance marketer to lead our efforts to connect more members with our services to help them live healthier and more fulfilling lives. They will build upon a strong foundation, growing our member marketing capabilities and performance to the next level.
The ideal candidate for this role has deep healthcare consumer marketing experience, obsesses over understanding their audience, relentlessly pursues impact through execution, and is comfortable taking a hands-on approach in a fast-paced startup environment. The role will lean heavily towards individual contribution early on, though ability to scale and lead high performing teams is essential for long-term success.
Expect to have significant exposure to our external partners, and internally across the team including high visibility with the Wellinks executive leadership team.
Responsibilities:
- Drive Wellinks member acquisition and retention through the planning, development, delivery, refinement, and scaling of effective healthcare consumer marketing campaigns
- Work closely with internal and external partners and their teams to create member enrollment and engagement plans across a variety of Wellinks and partner-owned channels including direct response mail, phone, SMS, email, in-office collateral, and more (CPC, SEO, social, etc)
- Research and deeply understand our users and their journeys with and beyond Wellinks, incorporating these insights to build and evolve deeply personalized and effective marketing
- Shape our branding, style, and language to create compelling and authentic connections with customers, members, and stakeholders across the business
- Partner with Clinical and Product teammates on the member journey including enrollment process, in-program communications, and optimizing for an engaging and high value member experience
- Partner with Operations and Engineering teammates to ensure our systems and processes running across the business are in harmony with patient engagement objectives
- Manage, operate, and evolve a marketing tech-stack to support efficient and highly visible measurements and insights into the member journey
- Set strategic and tactical goals and plans for the member marketing function; including developing and ensuring performance to a set of key performance indicators (KPIs) related to consistently growing Wellinks membership and achieving high retention
- Over time grow the marketing capabilities of Wellinks, including building and leading a world class team and developing scalable marketing operations
- Minimal/as needed travel, <10%
Required Qualifications:
- +10 years of professional experience and 5 or more years of hands-on experience in performance marketing disciplines including consumer acquisition, lifecycle/retention, performance measurement
- Experience growing a patient-facing healthcare business in the zero-to-one stages and beyond
- Exceptional creative and analytic skills, demonstrated through prior results building and growing marketing campaigns performing beyond targets over evolving stages of businesses
- Comfort operating hands-on with marketing automation & CRM platforms
- Prior management of internal teams, agency partners, and vendors
Preferred Qualifications:
- Healthcare experience
- Prior success marketing to audiences primarily consisting of senior and older adults
- Salesforce experience. CRM, Pardot & Marketing Cloud
- Agency-side experience with a focus on healthcare B2C performance marketing
- Experience partnering with health plans, systems, and physician groups
Benefits:
- A competitive compensation package
- Unlimited PTO
- Flexible work policy
- Paid Parental leave
- Health, dental, vision & life coverage
- 401k retirement savings plan with company match
Equal Employment Opportunity
Wellinks embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better and more impactful our work will be! Wellinks is an equal opportunity employer and prohibits discrimination based on race, color, religious creed, age, sex, gender identity or expression, marital status, national origin, ancestry, past or present history of mental disability, intellectual disability, learning disability, physical disability, genetic information, pregnancy, veteran status, or status as a victim of domestic violence or any other characteristic protected by law.
Connecticut Innovations
Job Title: Marketing Director
Location: Roseland, NJ
Company Overview: Abra Health is a leading healthcare organization dedicated to providing exceptional patient care. We are seeking a dynamic and results-driven Marketing Director to join our team and contribute to our growth and success.
Position Summary: The Marketing Director at Abra Health will play a pivotal role in our marketing department, reporting directly to the VP of Marketing. The Marketing Director will be responsible for driving new patient acquisition, enhancing brand recognition, and overseeing a range of marketing initiatives. This role requires exceptional organizational skills, the ability to manage multiple projects and deadlines, and a keen attention to detail.
Responsibilities:
· Collaborate closely with the VP of Marketing to develop and execute strategic marketing plans that align with company goals.
· Lead and manage a team of three marketing professionals, providing guidance, coaching, and support.
· Implement effective marketing campaigns to attract new patients and enhance brand visibility.
· Utilize a range of marketing channels, including digital, social media, and traditional methods.
· Monitor and analyze key marketing performance indicators to measure the success of campaigns including creating reports for management.
· Develop and maintain strong relationships with internal stakeholders and external partners.
· Stay current with industry trends and emerging marketing technologies to drive innovation.
Qualifications:
· Bachelor’s degree in Marketing or a related field.
· 5-7 years of experience in marketing management, preferably in a B2C multi-brand environment.
· Proficiency in SEO, SMM, SEM, EMM, and content management systems (CMS).
· Experience with tools such as PipeDrive, Orrto, DOMO, Google Ads, and Meta business suite is preferred.
· Strong organizational skills and ability to manage multiple projects simultaneously.
· Excellent attention to detail and ability to deliver high-quality work under tight deadlines.
· Healthcare/dental industry experience is preferred.
· Proficiency in MS Office; familiarity with Adobe Creative Suite is a plus.
· Willingness to work nights and weekends as needed to support marketing activities.
Reporting: The Marketing Director will report directly to the VP of Marketing.
Performance Metrics: The success of the Marketing Director will be evaluated based on key performance indicators (KPIs) commonly used in the marketing field, as well as the growth in new patient numbers.
- If you are a highly motivated and strategic marketing professional with a track record of success in driving growth and brand recognition, we encourage you to apply and contribute to Abra Health’s mission.
To learn more about us, please visit abrahealth.com
Abra Health (Formerly ChildSmiles)
Dynamic, growing, portfolio company of direct to consumer brands, seeking talented and energetic Brand Marketer to lead strategic growth of our brands via content marketing across all channels.
Great opportunity to work on exciting brands with a team and contribute to measurable and rewarding brand advancement. Start up environment with room for growth and professional development.
Current focus brands: Baboon to the Moon. The Reset. Felix Gray. Rockets of Awesome.
This position will be responsible for the following:
- Brand Marketing Calendar – Own the development of concept and campaigns, product launches and brand storytelling.
- Campaign and product launch Briefs – Own the creation and development of briefs needed for all content marketing campaigns, with an eye towards meeting weekly and monthly sales goals.
- Lead weekly marketing calls to ensure team of contributors all have the necessary information and direction to execute weekly output of email/social/paid/site/affiliate initiatives.
- This position will collaborate directly with, and manage the day-to-day execution of a team of: art/graphic designers, content creators (photo, video), copywriters, and performance marketers.
- In coordination with CEO and other senior team members, this position will be responsible for driving overall brand direction and strategy, and identifying areas of opportunity and growth, and organizing plans of action to achieve the identified goals.
Qualifications/Skills:
- Bachelors degree or equivalent work experience
- 4-5 years of Brand Marketing experience
- Experience in Apparel/Fashion preferred; consumer goods required.
- Demonstrated success in brand building.
- Highly organized, capable project management.
This is a dynamic position at a high-growth company. Willingness to roll up your sleeves and get things done, solve problems, implement processes, and embrace change is a must!
This position is located in NYC, with an expectation of ~3 days in office.
Employment Type
Full-time, Full benefits, 401k.
The Hedgehog Company
A Luxury, high-end brand consumer goods company is looking for an experienced Trade Channel Manager to join their team in Northeast Ohio.
NOTE: This full-time role requires the individual to be within commuting distance of the company Headquarters in Northeast Ohio OR candidates within commuting distance of High Point, NC. This position is NOT A FULLY REMOTE ROLE, it will require several days working on-site in our offices. Partial relocation assistance is available.
The opportunity comes with a total rewards package including a market-competitive salary, an annual performance bonus, and so much more! Our benefits package includes a 401(k) plan with generous company match, comprehensive health insurance, paid time off (PTO), paid holidays, life insurance, short-term disability, wellness programs, voluntary benefits including dental, vision & more, flexible spending accounts for health and dependent care and generous employee product purchase discounts.
Summary: The Trade Channel Manager is responsible for developing and managing strategic sales and marketing initiatives that bring awareness to the brand and generate profitable sales relationships and growth within the trade market, focusing on Interior Designers. Collaborates with regional representatives to discover fresh business opportunities, enhance current trade partnerships, and ultimately boost sales. This position works closely with internal stakeholders when developing strategies for new business and works to ensure alignment.
Primary Tasks and Responsibilities
- Responsible for driving profitable sales growth within trade market for all brands
- Creates strategic sales and marketing initiatives that bring awareness to the brand and generate sales within the trade market, focusing on Interior Designers.
- Responsible for the identification, evaluation, development, execution and support of new trade partner relationships.
- Works with territory representatives to identify new trade accounts while strengthening existing trade partner relationships to drive increased sales.
- Manages incoming leads with goal of generating revenue and margin growth.
- Develop marketing campaigns to drive trade channel business strategy.
- Works with the marketing team in all aspects of campaigns for trade channel including but not limited to: media advertising, digital marketing, social media, literature development, trade shows and program development.
- Works with sales and marketing teams to develop best in class programs (including loyalty programs) to engage the targeted customer. Evaluates program performance to ensure timely and effective delivery of sales and margin goals.
- Collaborates with internal business partners including marketing, sales, product development and ownership to develop strategies to identify and address new business opportunities.
- Collaborates with Showroom Channel sales leaders to ensure trade programs and initiatives support showrooms by directing relevant trade sales to showroom channels.
- Develops cross functional relationships with Sales, Marketing, Finance, Supply Chain, Customer Care and IT to ensure integration and alignment.
- Responsible for the accurate planning and execution of budget for trade channel
- Maintains a comprehensive understanding of the trade channel. Conducts regular market visits to stay current on consumer and category trends, competitors, and shares channel/customer insights with the Company’s sales, Product, Marketing, and other relevant stakeholders.
- Presents business plans, leads quarterly business reviews for trade channel.
- Support related trade marketing events and shows. Coordinates events at shows to drive showroom visits. Works with Visual Merchandiser to maximize new and repeat visits to showroom during trade shows.
- Other duties as assigned.
Special Requirements: Ability to travel (domestic) up to 15% of the time.
Level and Type of Education Required: Bachelor’s degree in Marketing, Communications or Business Management required or Associates Degree plus 5+ years’ additional work experience.
Related Work Experience Required: 7 years of professional sales and/or marketing experience with increasing responsibility, preferably in the residential design industry.
Necessary Specialized Training, Knowledge, Skill and Abilities
- Understanding of the Trade/Interior Design market and can “speak the language” of the designer, i.e. interior design styles, techniques, materials, color palettes, key suppliers, etc.
- Outstanding professional writing and content development skills.
- Campaign management experience.
- Marketing communications experience: website, marketing automation, social media, email, etc.
- Understanding and insight of customer and competitor behavior, promotion process, product management and pricing.
- Strong marketing proficiencies, including business and market analysis.
- Strong analytical skills. financial acumen/ ability to manage budgets and understand financial models.
- Excellent communication skills (both verbal and written) and skilled at delivering sales presentations.
- Demonstrated project management skills to deliver on time results.
- Expertise with vital business software: Excel, Qlik, CRM, SharePoint, ERP, etc.
- Possesses teamwork/collaboration, leadership and facilitation skills.
- Experience negotiating, structuring, and implementing partnership agreements.
Work Environment and Physical Requirements
The following descriptions are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to work in an office and perform in a corporate environment. While traveling work environment will vary (i.e. airports, showrooms, hotels, etc.).
- Ability to sit or stand for prolonged periods of time.
- Ability to view computer screen and type on a keyboard.
- Ability to converse over a telephone (hear, speak).
The Company is committed to a policy of Equal Employment Opportunity, all qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.
Confidential
Position Overview:
We are looking for a Marketing Manager for our client in the financial services industry you will play a pivotal role in shaping our brand’s image and increasing our market presence. You will be responsible for developing and executing marketing strategies, creating engaging content, and managing our social media channels. Your creativity, strategic thinking, and marketing expertise will be essential in driving the growth and success of the company.
Key Responsibilities:
- Marketing Strategy: Develop and implement comprehensive marketing strategies that align with the company’s objectives and target audience.
- Content Creation: Create high-quality, compelling content for various marketing channels, including blog posts, website content, email campaigns, and more.
- Social Media Management: Manage and grow our social media presence across platforms (e.g., Facebook, Twitter, Instagram, LinkedIn), creating engaging and shareable content.
- Brand Management: Ensure consistent brand messaging and identity across all marketing materials and platforms.
- Digital Advertising: Plan and execute digital advertising campaigns, including PPC, display ads, and social media ads, to drive traffic and conversions.
- Market Research: Stay up-to-date with industry trends and conduct market research to identify opportunities for growth.
- Analytics and Reporting: Monitor and analyze marketing performance metrics, using data-driven insights to refine strategies and optimize campaigns.
- Team Leadership: Lead and collaborate with cross-functional teams, including designers, writers, and other marketing professionals.
- Budget Management: Manage the marketing budget effectively, ensuring a strong return on investment.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
- Proven experience (4+ years) in marketing roles with a strong focus on content creation, social media management, and strategy.
- Exceptional written and verbal communication skills.
- Proficiency in marketing tools and platforms, including SEO, email marketing, social media management tools, and analytics software.
- Strong leadership and teamwork abilities.
- Creative thinking and problem-solving skills.
- Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.
- Demonstrated track record of achieving marketing goals and driving business growth.
Turn2Partners
Aderant is seeking a Marketing Operations Manager.
Aderant is a global industry leading software company providing comprehensive business management solutions for law firms and other professional services organizations with a mission to help them run a better business. We are motivated by a collective desire to drive the legal industry to the forefront of innovation. With over 2,500 clients around the world, including 95 of the top AmLaw 100 firms, we are changing the outside perception of the legal sphere; where there was once resistance to modernization, we are creating a culture that embraces new ideas and technology.
At Aderant, the “A” is more than just a letter. It is a representation of how we fulfill our foundational purpose, serving our clients. It embodies our core values and reminds us that to achieve success, every day must start with the “A”. We bring the “A” to life by fostering a culture of innovation, collaboration, and personal growth. We encourage our diverse teams to bring their whole selves to work – ideas, experience, and passion – to drive our mission forward. Our people are our strength.
Role Description
The Marketing Operations Manager is the backbone of the Aderant Marketing team. This role is critical in helping not only drive but accelerate marketing efficiency by implementing operational automation. Identifying and enabling best practices across the marketing team through the use of our technology stack will be the primary focus of this role. In addition, this individual is responsible for presenting and communicating marketing program data and insights in an actionable way.
Qualifications
• Bachelor’s degree in Business, Marketing, Statistics, or related field.
• 4+ years of hands-on experience with marketing technology; Marketo and Salesforce experience preferred.
• Experience working with analytics tools (Google Analytics, Moz).
• Outstanding analytical and creative problem-solving skills.
• Ability to synthesize data and communicate actionable insights that enable the team.
• Excellent organizational and time management skills.
• Attention to details.
• Be self-directed and able to manage complex projects from end-to-end.
• Ability to work collaboratively in a dynamic, fast paced environment, serving as a cross-departmental marketing resource across multiple time zones.
Responsibilities
• Be the team expert on our marketing tools outside of the website; aid and consult in the set-up of digital marketing programs, including technical structure, testing, training, and monitoring within our marketing automation system for optimization opportunities.
• Own, build and refine the marketing technology stack, including the identification and selection of new tools, set-up and implementation, maintenance and enhancements, training, cross-departmental usage and integrations, and a firm understanding of data security impacts and compliance.
• Ensure successful tool adoption and optimization across the Marketing team.
• Establish and maintain scalable processes that ensure best practices in marketing program creation and lead management.
• Manage Marketing KPI reporting dashboards; continuously optimize and communicate critical performance metrics (ROI, CTR, conversion data, traffic, bounce, etc.) within the Marketing team and to executive leadership.
• Maintain Marketing-related data points within the Marketing tech stack and ensure appropriate information is passed into Salesforce and other internal tools as needed.
• Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing.
• Maintain the marketing lead database in conjunction with marketing and sales strategies, including list creation and account prioritization.
• Stay up to date on marketing automation best practices and implement new process efficiencies that further enable the team, allow us to actively scale, and continually advance the team’s marketing efforts.
Other Defined Tasks:
• Own, maintain and manage Marketo; deep understanding of data integrations, how the tool is used, lead/engagement scoring across multiple products, targeting, persona creation, sales automation, and user management/permissions.
• Maintain preferences and subscription strategy and corresponding audience lists.
• The Salesforce marketing expert; manage marketing tool and marketing data integrations with Salesforce, be the point of contact for business systems, work closely with business systems on new projects for marketing.
• Remain informed on GDPR requirements and consult Marketing team members on campaign set-up to ensure compliance with list sends.
• Manage and maintain all marketing-created inboxes.
• Manage and maintain user permissions and access across all social channels.
• Set and enforce operational process, including file and list naming conventions within Marketo.
• Own and implement the Marketing lead capture form strategy.
• Consult campaign managers on program set-up in Marketo and across other tools to include proven best practices.
Aderant
*HIGH VISIBILITY ROLE*****OWNERSHIP PATH*
HIGH VISIBILITY Survey Manager/Land Surveyor ROLE with an industry-leading Civil Engineering Consulting Firm!
PeopleSolutions is engaged with a client to identify their next Survey Manager to drive company growth and market share for the Central Virginia Market.
Our client doesn’t just design structures; they engineer experiences that elevate communities and shape a sustainable future.
Reap the rewards and have the personal satisfaction as a result of successfully developing and executing strategy to drive market share and profitability in a marketplace critical to company growth targets.
Desired Qualifications:
- Experience as a Land Surveyor
- 3-5 years in Land development and public work projects
- Experience supporting teams for site plans
- Experience working with local municipalities and approval agencies
If any of this describes you apply soon! I look forward to speaking with you!
Dominique Smalls
PeopleSolutions, Inc.
As our Director of Digital Strategy, working out of our central New York City location, you will be responsible for engaging directly with our clients defining their digital marketing strategy. You’ll demonstrate the ability to quickly understand business needs, uncover illuminating insights and apply deep knowledge of digital media to analyse, evaluate and determine which channels in which mix will deliver the optimum results to bring brand positioning, demand and ABM campaigns to life.
This is a role for a proven B2B winner. A highly strategic growth driver, with strong personal values and a deeply ingrained passion for digital media and marketing. A relentless learner committed to continually developing the attitude, skills and competencies required of a truly elite B2B marketer and business-savvy leader.
- Work with client stakeholders to understand their marketing and growth strategy, priorities and opportunities, which you can then translate into a results driven marketing plan
- Work with account teams to lead client planning, briefing and onboarding sessions to ensure effective capture of requirements and the ability to translate into directional strategies
- Develop Go-To-Market frameworks that define the high-level campaign requirements, audiences, segments, budget breakdowns, channel recommendations and digital experience integration
- Develop Go-To-Market campaigns and programs with a focus on brand activation, demand generation and ABM across all funnel stages
- Develop Go-To-Market blueprints that detail the overall campaign experience including channel/media selection, ad formats, message and content integration, campaign timeline, web integration and inbound/outbound journeys
- Work with clients to define their demand waterfall funnel that will be leveraged for demand generation strategies and to ensure alignment between marketing and sales
- Work with clients to maximise their maturity and utilisation of marketing platforms including data strategy, e-mail campaigns, lead scoring models, website integration, data capture, lead routing, landing pages and nurture strategy
Join us and you’ll be working at the forefront of B2B marketing with some of the industry’s most advanced thinkers and the world’s biggest brands.
Stein IAS
This is an amazing opportunity for someone who loves to work across the full media strategy to ROI lifecycle, being in control at every stage!
Stein IAS is the original B2B marketing agency delivering amazing innovation across brand to demand for some of the biggest B2B brands in the world, across the world. This role is central to realising our goal of being recognised as the world’s best, built on the collective power of the best people. As part of our goal, we’re committed to innovating and evolving the application of traditional and digital media across all channels in B2B marketing we’re looking for an inspiring and super-smart Campaign Manager to join our media strategy and activation team, based out of New York.
This role will see you responsible for managing multiple client accounts and campaigns within each account, working with the client to define and agree new project briefs and briefing those into the team then managing the various campaign tasks across the lifecycle of the project from strategic GTM planning to activation while managing deadlines and key deliverables with the client throughout.
You’ll develop media project plans, timelines and flow charts aligned with the media process, defining the initial strategy working closely with the media and content teams to translate that into activation plans aligned with goals and objectives. You’ll coordinate with external vendors/contractors on the delivery of channel specific requirements, work with our internal ad ops and creative trafficking team, liaise with finance to manage financials and and work closely with the account management team in the development of scopes and large media budgets.
If you can show us accelerated growth and progression in your career so far, and you’re ready to take the next step in responsibility and career development, this role is perfect for you.
Join and you’ll be part of a global leader in B2B marketing, working from offices in New York, San Francisco, Manchester, London and Hyderabad and for some of the world’s biggest brands and smartest people.
Key competencies
- Highly organised
- Strong communication skills
- Strong attention to detail
- Client facing
- Very proficient in excel
- Experience managing large budgets
Stein IAS
We are seeking an innovative and strategic Marketing Campaign Manager to drive brand recognition, cultivate high-quality leads, and spearhead targeted marketing and sales initiatives of diverse complexity. In this role, you will play a pivotal part in advancing our client’s wealth business by fortifying existing client relationships while also attracting potential prospects.
REQUIREMENTS
- ONSITE in St. Louis, Missouri
- Bachelor’s degree in Marketing, Communications, Business Administration, or an equivalent blend of education and experience.
- A minimum of 5 years of experience in marketing or related fields.
- Profound expertise in marketing and communications, encompassing the ability to craft compelling marketing copy for campaigns and promotional materials.
- Proficiency in sales strategy support, with a comprehensive grasp of the sales process.
- Competency in content management systems and customer relationship management workflows to seamlessly execute campaigns and funnel leads to sales.
- Capacity to blend strategic campaign planning with efficient delivery and execution.
DESIRED SKILLS
- 5+ years of experience in wealth management and/or investment management sectors.
Content Development & Management
- Google Docs
- Microsoft Word
Design & Production
- Microsoft PowerPoint
Marketing, Advertising & Account Services
- Microsoft Excel
Creatives On Call