Casting Calls, Auditions, and Entertainment Careers

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Manager, Influencer Marketing
• Job Summary: This role will oversee, design, and deliver initiatives to create and maintain an best-in-class influencer marketing program.
• FLSA Classification (US Only): Exempt
• People Manager: Yes

What you’ll do

• Develop and manage the influencer marketing strategy for the Americas and Oceania aligned with brand, product, and campaign goals.

• Lead, mentor, and grow a team of influencer program managers.

• Collaborate cross-functionally with Product, PR, Social, Community, Events, eSports, LATAM teams and more to integrate influencer efforts seamlessly into campaigns and events.

• Identify and monitor emerging trends, platforms, and creator communities to inform the brand’s growth and development in the space.

• Manage relationships with key external partners, vendors, and agencies that support Pokémon’s influencer program.

• Architect influencer programs that drive awareness, reach, and conversion across key products and pillars.

• Oversee campaign planning, creator selection, contract negotiations, and performance tracking.

• Ensure consistent brand messaging and creative alignment across all influencer content.

• Ensure all influencer and creator marketing activations comply with applicable regulations (e.g., FTC Endorsement Guides and comparable global standards),partnering closely with Legal and Marketing teams to balance compliance requirements with creative and business objectives.

• Cultivate strong relationships with top-tier creators, agencies, and platform partners.

• Represent the brand at events, creator meetups, and on-site activations to foster community and deepen partnerships.

• Act as a brand ambassador and point of contact for creators during live events and content shoots.

• Define KPIs and success metrics for influencer campaigns; analyze performance and optimize future efforts.
• Deliver regular reporting and insights to leadership and stakeholders.

What you’ll bring

• Eight (8) years of experience in influencer marketing, preferably with gaming, entertainment, or youth-oriented brands.

• Three (3) years of experience directly managing people within cross-functional teams.

• Proven track record of leading successful influencer campaigns and collaborating cross-departmentally.

• Deep understanding of creator ecosystems across platforms like YouTube, Twitch, TikTok, and Instagram.

• Demonstrated experience interpreting and applying regulatory requirements in campaigns, with a proven ability to collaborate effectively with legal teams and cross-functional partners to develop compliant, business-minded solutions.

• Strong project management skills with the ability to juggle multiple campaigns and deadlines.

• Excellent communication and relationship-building skills, with experience advising leadership and decision-makers.

• Ability to travel and participate in on-site events and activations.

• Experience working within strict brand and legal guidelines.

• Familiarity with influencer marketing tools and platforms (e.g., CreatorIQ)

• Passion for Pokémon, gaming, and pop culture

Base Salary Range: For this role, new hires generally start between $128,800.00 – $155,230.00 per year. The full range is $128,800.00 – $198,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-PS #LI-Hybrid

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at [email protected].

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Influencer & Creator Partnerships Manager (internally called: UGC Lead)

Location:  Amsterdam, Netherlands (hybrid: 2-3 days per week from the office)

Type: 12-month FTC with view to extend

About the role:

Working in partnership with our client, we are seeking a UGC Lead. As a UGC Lead driving authentic brand advocacy and cultural relevance for iconic client.

You’ll architect the connections between brands and the voices that shape cultural conversations. Based in Amsterdam with hybrid working arrangements (minimum 3 days per week on-site),you’ll orchestrate content creators ecosystems for our beloved client used by millions daily. Your strategic vision will transform traditional brand messaging into genuine cultural moments, ensuring our brands don’t just participate in conversations but lead them. 

You’ll be the strategic orchestrator behind content creators partnerships that elevate brand presence in the social landscape. We’re looking for someone who can identify the perfect match between brand values and creator authenticity, finding unexpected partnership opportunities that drive both engagement and business objectives.  

In other words, you’ll act as the bridge between the creators and the brands, overseeing the entire partnership lifecycle from initial outreach to final reporting and ensuring both brand goals and creator relationships are successful. Success means building a network of brand advocates whose content feels not like advertising, but like cultural contribution. 

What you will be doing:

• Proactively scouts and secures culturally relevant creators aligned with brand values and social objectives. 
• Cultivates long-term creator relationships, ensuring consistent communication, alignment on brand messaging, and seamless collaboration across social content. 
• Leads negotiations on deliverables, usage rights, and fees balancing creator value with brand ROI to secure optimal terms per creator. 
• Strategically manages creator budgets to maximize views, engagement, and content quality. 
• Collaborate with social strategists, performance analysts, social media managers, and creative teams to ensure seamless integration of content creators’ content. 
• Oversees content development to maintain brand integrity, creative excellence, and platform relevance. 
• Monitors metrics, delivering actionable insights to inform future strategy and demonstrate creator ROI. 
• Manages unexpected situations with creators and find plan b as needed 
• Create tiered content creators’ ecosystems that balance relevance and resonance across diverse audience segments 
• Transform data insights into actionable creator briefs that balance brand objectives with authentic creator expression 
• Deliver work that drives not just impressions but measurable shifts in brand perception and consideration 
• Handle content creator management (pre/during/post) when creators are invited to attend a brand shoot  
• Work on multiple brands at once 
• Experience working across key global regions (i.e. Europe, ANZ, US, LATAM, etc.) required  

What you need to be great in this role:

• ±5 of experience in identifying talent, negotiating partnerships, managing social content development (always-on and campaigns) with content creators, and analysing performance.
• Experience working across key global regions (i.e. Europe, ANZ, US, LATAM, etc.)  
• A track record demonstrating successful content creators content execution, with strong results in community building and engagement. 
• Strategic thinking that connects cultural insights to content creators’ selection and measurable business outcomes. 
• Proven ability to build authentic relationships with creators and internal stakeholders alike. 
• Expertise in analytics platforms and content creators / influencers technologies (e.g., CreatorIQ, social listening tools). 
• Experience leading cross-functional teams through complex content development and execution. 
• A talent for translating brand guidelines into creative freedom that empowers rather than restricts creators. 
• The ability to navigate ambiguity and shifting priorities with grace and solution-focused thinking. 
• An eye for emerging talent and platform evolution before they hit mainstream awareness. 

Req ID: 15415
#LI-JP1 #LI-midsenior #LI-Hybrid

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations 
 

OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.