Tote & Carry UGC Creator Casting Call for Brand Ambassadors

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role:  Content Creator

Location:  UK, Kingston

About the role:

You’ll be the conceptual and creative spark behind content that makes people stop scrolling and start sharing. You’ll be our content cultural insider – the hyper-reactive, socially attuned conceptual content creator who lives in the feeds and has their finger permanently on the pulse of what’s happening right now. You’re the person who watched every Love Island episode, knows which TikTok sound is about to blow up, and can spot a meme opportunity before it even happens.

Working at the intersection of ice cream indulgence and pop culture obsession, you’ll create low-fi, authentic social-first content that feels like it came straight from your group chat. You understand that the best brand content doesn’t feel like brand content at all – it feels like something your most chronically online friend would post.

You’ll turn ice cream moments into cultural conversations, making our brands feel like they belong in the same space as memes, festival content, and whatever’s trending on your FYP.

We champion the perfectly imperfect, screenshot-worthy content that makes people go “this brand just gets it.”

Success means creating content that people actually want in their feeds – content they tag their friends in, save for later, and remember when they’re at the supermarket. You’ll translate brand personalities into entertaining moments that feel native to each platform.

We’re looking for someone who can spot the perfect meme-able moment in a product launch, finding fresh approaches that tap into trending conversations while delivering brand messages.

What you will be doing:

• Concepting, filming, editing and producing content for organic / paid socials.
• Create thumb-stopping social content that entertains first and sells second, and makes viewers want to ‘eat-with-their-eyes’.
• Translate brand messaging into consumer-friendly content that people relate to.
• Visualise content concepts via storyboarding and conceptual pitch decks
• Craft concepts that balance humour with product truth and concept content ideas that ride the wave of internet culture while maintaining brand relevance
• Transform boring product features into entertaining narratives that people actually want to watch
• Stay obsessively current with platform trends, viral formats, and emerging content styles
• Deliver work that generates shares, saves, and comments, not just impressions
• Build content systems that allow for rapid response to trending topics and viral opportunities
• Experiment with new formats that surprise and delight food-loving audiences
• Comfortable jumping between a DSLR camera and high-res iPhone camera using lo-fi lighting equipment and shooting equipment
• Spearhead quick-turn reactive content that puts our brands at the centre of cultural moments
• Use AI platforms to empower fast-paced, innovative content creation processes
• Work alongside social teams to amplify brand content engagement across multiple platforms like TikTok and Meta
• Strong editing skillset being able to reimagine one asset multiple different ways using Premier Pro

What you need to be great in this role:

• A portfolio showcasing your ability to make people smile through content creation
• Technical content creation skills with a knack for adapting to ever-changing social platform requirements
• Proven ability to create entertaining content that achieves business objectives without feeling forced
• Experience creating content that people genuinely want to engage with and share
• A talent for spotting the entertainment potential in everyday ice cream moments
• The ability to move at the speed of social while maintaining creative excellence
• An encyclopaedic knowledge of internet culture, memes, and platform-specific humour
• 3-5 years’ experience in social content creation, with examples of work that generated meaningful engagement

Req ID: 16142

#LI-SL1 #LI-HYBRID #LI-MIDSENIOR

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations 
 

OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Rolle: Social Media Content Creator

Standort: Rome, Italy (Office presence is expected at least 2 days per week)

Please submit your CV in English

The Opportunity 

Your camera will become the lens through which millions experience these brands in the everyday. You’ll craft thumb-stopping content for FOODS BUSINESS GROUP brands that captivates across Instagram, TikTok, and emerging platforms. Your exceptional understanding of content aesthetics will transform ordinary FOODS BUSINESS GROUP moments into sensorial experiences, ensuring our brands don’t just participate in trends but pioneer them. 

You are super passionate about the FOODS category, live and breathe social media and surf the wave of culture daily. You have expert platform knowledge, which means you know the transitions, edits, sounds to make content reach the audience it needs to. 

THE ROLE 

We are looking for an exceptionally food loving, creative and culturally informed Social Media Content Creator specialised in the FOODS category. You’ll be instrumental in ideating, creating, and rapidly producing organic, culturally charged visual and multimedia content for social (primarily Instagram, TikTok, and others) tailored to resonate deeply with our audiences. All content could be potentially boosted via paid media. 

You will proactively link our brands to trending social conversations, leveraging cultural insights to boost engagement, affinity, and conversions. You will also actively collaborate with our GenAI and Influencer teams to scale and enhance content’s cultural relevance and effectiveness. 

What you will be doing:

• Conceptualise and craft platform-perfect content that connects FOODS brands to cultural moments in real-time 
• Pioneer visual techniques that bring the sensorial satisfaction of premium content into FOODS storytelling 
• Create versatile asset packages that flex across formats while maintaining consistent brand narratives 
• Spearhead reactive content creation that positions our brands at the centre of trending conversations 
• Collaborate with analytics and GenAI teams to amplify content performance and optimise production workflows 
• Transform brand guidelines into living, breathing content that feels authentically native to each platform 
• Shape our visual approach to FOODS storytelling with techniques borrowed from adjacent categories 
• Stay ahead of platform algorithm changes and emerging content formats to maintain competitive advantage 
• Deliver work that consistently outperforms category benchmarks for engagement and brand sentiment 

What you need to be great in this role:

• Native in Italian and fluent in English (spoken and written – you will work with an international team) Mandatory
• Food lover, good at cooking, with proven experience in Food Content Creation Mandatory
• Need to have a suitable location/kitchen to cook and shoot Mandatory
• A portfolio demonstrating exceptional social media content creation, with strong examples from both FOODS and premium /FMCG brand content worlds 
• Visual storytelling expertise that connects platform-specific techniques to measurable engagement outcomes 
• Proven ability to identify and capitalise on cultural trends before they peak 
• Expertise in Adobe Creative Suite (particularly Premiere Pro, After Effects, photoshop, illustrator, CapCut, Canva) and mobile editing applications  
• Strong expertise in video content creation (TikTok, Reels, YouTube shorts) 
• Experience with AI-powered content creation tools and optimisation 
• Experience creating content that performs exceptionally well across Instagram, TikTok, and emerging platforms 
• A talent for translating technical product benefits into visually compelling narratives 
• The ability to work at pace without sacrificing quality, thriving in high-pressure environments 
• An eye for the next big visual trend and how to authentically connect it to FOODS BUSINESS GROUP brands 

Req ID: 15455

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations 
 

OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.