Job Title: Senior Content Producer
Reports to: Marketing Director
Job Location: Los Angeles, CA – Hybrid (must be a CA resident to come into the office as needed)
Job Class: Exempt
About SHEIN
SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein.
Position Summary
We are looking for a senior content producer to join our rapidly growing marketing team. This is a rare opportunity to help build a creative content team from the ground up. This role will own the creative vision of SHEIN’s weekly live stream and all US brand marketing content from ideation through completion. The right candidate will be able to work cross-functionally against team needs and briefs to provide thoughtful and strategic content initiatives.
Responsibilities:
- Develop and lead the content creation and production process for all US brand marketing initiatives.
- Work with cross-functional teams to take content initiatives from concept to execution.
- Elevate SHEIN’s weekly live stream with innovative programming ideas and location(s).
- Create compelling, high-impact customer-facing content to increase brand and product awareness and educate customers across various digital channels.
- Manage and produce 3-4 livestream shows a week from concepting, producing, planning, logistics etc. Livestream shows run from 7pm-9pm and on Sundays.
- Support entertainment, events and social media teams with content strategy.
- Plan and execute content for new product launches and campaigns.
- Build and develop the content studio team including in-house photographer and videographer, stylists, live stream technicians, etc.
- Film, edit, and produce quick turn assets for a myriad of projects and needs
- Ability to effectively manage and clearly communicate overall project timelines, project deliverables, and resourcing needs
- Manage day-to-day critical issues and troubleshooting of production challenges
- Build relationships with cross-functional teams to deliver against brief while creating an environment that allows for innovation
Skills and Qualifications
- 8-10 years of experience in content production required, ideally in a creatively driven environment (marketing, advertising, agency, production company).
- Passion for marketing and storytelling
- Creativity and an excitement for bringing fresh ideas to the table (Creativity to bring stories to life is important)
- Knowledge of content creation and production processes, ideally within an ecommerce business model.
- Established network of creative, production, photography and freelance agency partners.
- Understanding of video editing and post-production for short form social and digital content.
- Strong knowledge of current events across the creative sphere (fashion, film, food, arts, etc) and fashion trends, as well as competitive insight.
- Experience producing digital assets for paid advertising campaigns
- Great communication skills to explain creative concepts and present ideas to a non-creative audience
- Attention to detail and organized
- Experience using social media analytics to inform creative decisions
- Excellent copywriting skills
- General understanding of content licensing and rights management
- Ability to navigate competing priorities, allocate resources appropriately, and mitigate associated challenges
SHEIN Distribution, is an equal opportunity employer committed to a diverse workplace environment.
SHEIN Distribution Corporation
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