Influencer & PR Manager

Factory PR seeks an Account Executive/Manager to join its Fashion Division to work on the Luxottica Eyewear portfolio of brands, including Ray Ban, Persol, Vogue Eyewear and all the designer licenses. The candidate should be an avid consumer of fashion media and have a robust knowledge of the influencers, taste makers and innovators leading the conversation in this space.

 

The position calls for an organized and attention-detailed publicist and relationship builder with a strong knowledge of influencer marketing. The candidate will work with—and be mentored by— an incredible team of publicists and strategists.

 

PRIMARY RESPONSIBILITIES

• Support the execution of innovative communications strategies for all Luxottica brands, melding PR with paid and organic influencer campaigns
• Write and produce high impact press materials including press kits, releases and pitches
• Pitch products and campaigns to consumer media to secure product placements and news features
• Maintain and expand lists of Fashion, Lifestyle and business editors, broadcast producers, and conference organizers
• Build lists of targeted influencers that suit the aesthetic and ethos of each brand in the portfolio and conduct outreach for seeing.
• Contract approved influencers for paid opportunities
• Support and attend brand events and partnership opportunities such as Coachella, NY Fashion Week and press trips

 

REQUIREMENTS

• Minimum 2.5-years of PR experience, preferably at an agency
• Foundational knowledge of fashion, lifestyle and consumer media practices
• Experience working with paid and organic influencer programs
• Ability to successfully and strategically pitch and place news stories and product features
• Incredible attention to detail in creating and formatting documents and professional communications
• Strong writing, communication and presentation skills to effectively articulate ideas to clients and colleagues
• Strong work ethic and an insatiable desire to learn and develop your skills
• Strong sense of collaboration and team spirit
• High level of interest and proficiency in the evolving media landscape
• Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude
• Must be fully vaccinated in accordance with CDC guidelines

 

WHO WE ARE

Factory is a preeminent communications agency with offices in New York and Los Angeles. We sit at the unique intersection of style and innovation, deeply rooted in both current culture and our over twenty-year legacy.

 

We work with companies to create moments that will spark brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration.

 

Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries, and achieve award-winning media relations for our clients. We are also fun to grab a drink with!

 

From an industry perspective, we’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including ASOS, Brandless, by Humankind, Color&Co (incubated at L’Oreal), FTX, IKEA, Henry Rose by Michelle Pfieffer, On Running, and more.

 

And we have a pipeline full of incredible new opportunities. That’s where you come in!

 

COMPENSATION & BENEFITS

 

CULTURE

Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.

 

We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.

 

COMPENSATION

• Competitive salary commensurate with experience
• 401K with employer contribution
• Holiday Bonus (discretionary)
• Life Insurance at 1x your annual salary
• Pre-Tax Commuter Benefits Program

 

HEALTH & WELLNESS

• Medical, Dental and Vision Insurance
• Flex Spending Account
• Mental Health and Wellness Stipend – $500 annually
• HealthAdvocate – Healthcare Support
• One Medical – On-Demand Primary Care
• Teledoc – Virtual Health
• TalkSpace – Online Mental Health Therapy
• ClassPass membership with $45 monthly credit
• Continued Learning Program

 

WORK/LIFE BALANCE

 

Time off Work/life balance is important to us, we provide:

• Flexible/Hybrid work environment
• Ample PTO & Holidays
• End-of-year holiday 10-day office closure
• Summer Friday Program
• Flex Sick Time
• Pet friendly office

 

PERKS

• All staff events – Summer Picnic, Holiday Party
• Birthday Bonuses
• CitiBike Membership (NYC Only)

FACTORY PR