Factory PR seeks an Account Executive/Manager to join its Fashion Division to work on the Luxottica Eyewear portfolio of brands, including Ray Ban, Persol, Vogue Eyewear and all the designer licenses. The candidate should be an avid consumer of fashion media and have a robust knowledge of the influencers, taste makers and innovators leading the conversation in this space.
The position calls for an organized and attention-detailed publicist and relationship builder with a strong knowledge of influencer marketing. The candidate will work with—and be mentored by— an incredible team of publicists and strategists.
PRIMARY RESPONSIBILITIES
- Support the execution of innovative communications strategies for all Luxottica brands, melding PR with paid and organic influencer campaigns
- Write and produce high impact press materials including press kits, releases and pitches
- Pitch products and campaigns to consumer media to secure product placements and news features
- Maintain and expand lists of Fashion, Lifestyle and business editors, broadcast producers, and conference organizers
- Build lists of targeted influencers that suit the aesthetic and ethos of each brand in the portfolio and conduct outreach for seeing.
- Contract approved influencers for paid opportunities
- Support and attend brand events and partnership opportunities such as Coachella, NY Fashion Week and press trips
REQUIREMENTS
- Minimum 2.5-years of PR experience, preferably at an agency
- Foundational knowledge of fashion, lifestyle and consumer media practices
- Experience working with paid and organic influencer programs
- Ability to successfully and strategically pitch and place news stories and product features
- Incredible attention to detail in creating and formatting documents and professional communications
- Strong writing, communication and presentation skills to effectively articulate ideas to clients and colleagues
- Strong work ethic and an insatiable desire to learn and develop your skills
- Strong sense of collaboration and team spirit
- High level of interest and proficiency in the evolving media landscape
- Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude
- Must be fully vaccinated in accordance with CDC guidelines
WHO WE ARE
Factory is a preeminent communications agency with offices in New York and Los Angeles. We sit at the unique intersection of style and innovation, deeply rooted in both current culture and our over twenty-year legacy.
We work with companies to create moments that will spark brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration.
Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries, and achieve award-winning media relations for our clients. We are also fun to grab a drink with!
From an industry perspective, we’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including ASOS, Brandless, by Humankind, Color&Co (incubated at L’Oreal), FTX, IKEA, Henry Rose by Michelle Pfieffer, On Running, and more.
And we have a pipeline full of incredible new opportunities. That’s where you come in!
COMPENSATION & BENEFITS
CULTURE
Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.
We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.
COMPENSATION
- Competitive salary commensurate with experience
- 401K with employer contribution
- Holiday Bonus (discretionary)
- Life Insurance at 1x your annual salary
- Pre-Tax Commuter Benefits Program
HEALTH & WELLNESS
- Medical, Dental and Vision Insurance
- Flex Spending Account
- Mental Health and Wellness Stipend – $500 annually
- HealthAdvocate – Healthcare Support
- One Medical – On-Demand Primary Care
- Teledoc – Virtual Health
- TalkSpace – Online Mental Health Therapy
- ClassPass membership with $45 monthly credit
- Continued Learning Program
WORK/LIFE BALANCE
Time off Work/life balance is important to us, we provide:
- Flexible/Hybrid work environment
- Ample PTO & Holidays
- End-of-year holiday 10-day office closure
- Summer Friday Program
- Flex Sick Time
- Pet friendly office
PERKS
- All staff events – Summer Picnic, Holiday Party
- Birthday Bonuses
- CitiBike Membership (NYC Only)
FACTORY PR
Related jobs:
New Face Models for Online Casting
Job Description
A modeling agency is holding an online casting call to discover new faces interested in starting their modeling careers. The casting is open to both male and female models who meet the agency’s height requirements and are ready to begin their journey in the fashion and modeling industry. Selected applicants will be invited to participate in a pre-screening interview with the agency.
Job Responsibilities
-
Participate in an online model casting and pre-screening process
-
Submit digitals, measurements, and modeling information
-
Be available for future modeling opportunities if selected
-
Follow instructions from the agency during the casting process
Requirements
-
Female Models: Height between 5’7” and 6’0”
-
Male Models: Height between 5’11” and 6’3”
-
Must be interested in pursuing modeling opportunities
-
Must submit digitals and measurements with the application
Compensation
- Paid
Female Park Attendee and Business Professional for Short Film “Sweaty”
Job Description
A production team is casting female background actors for the non-union short film Sweaty, a collaboration between Hidden Visions and Tension Media. The story follows a stressed-out traveler trapped in a sauna during vacation who must find a way to escape. Producers are seeking talent to appear in supporting background roles portraying everyday characters.
Job Responsibilities
-
Appear as a background performer in scenes for the short film
-
Portray a park attendee or business professional depending on the role
-
Follow direction from the director and production team on set
-
Arrive in wardrobe appropriate for the assigned role
Roles Casting
-
Park Attendee – Female, ages 25–35, any ethnicity (casual attire)
-
Business Professional – Female, ages 20s–30s, any ethnicity (formal attire)
Requirements
-
Female talent within the specified age ranges
-
Open to all ethnicities
-
Must be able to work as a local hire in the Philadelphia area
-
Must provide a headshot during submission
Compensation
- Paid
Cowboys and Buckle Bunnies for Rodeo Scene
Job Description
A casting team is seeking background talent to appear in a rodeo scene for an upcoming production filming in Buford, Georgia. Producers are looking for individuals who can authentically portray rodeo attendees, including cowboys and buckle bunnies. This director-selected background role will help create an energetic rodeo atmosphere on screen.
Job Responsibilities
-
Appear as a rodeo attendee in background scenes
-
Portray cowboys, buckle bunnies, or rodeo crowd members
-
Follow direction from the director and production team on set
-
Help create an authentic rodeo environment during filming
Requirements
-
Ages 18+
-
Open to individuals who can portray cowboys or rodeo-style attendees
-
Must be able to work as a local hire in the Buford, Georgia area
-
Must submit recent photos (including a dated photo and a full-body photo)
-
Must include age, height, weight, and contact information with submission
Compensation
-
$182 for a 12-hour filming day
Pickup Truck Owners for Feature Film “Comeback King”
Job Description
A casting team is seeking individuals with pickup trucks to appear in the upcoming feature film Comeback King, directed by Judd Apatow and Glen Powell. Talent will appear in scenes using their own vehicles during filming. Production is specifically looking for pickup trucks that are not red, black, or white.
Job Responsibilities
-
Appear as a background performer in scenes for the feature film
-
Provide your own pickup truck for use during filming
-
Follow direction from the director and production team on set
-
Participate in scenes involving vehicles as required by production
Requirements
-
Ages 18+
-
Must own a pickup truck
-
Truck must not be red, black, or white
-
Must be able to work as a local hire in Savannah, Georgia
-
Must provide a photo of the pickup truck during submission
Compensation
-
$182 for a 12-hour filming day
-
Additional $35 vehicle bump for using your pickup truck
Background Extras for “RJ Decker” Season 1 Finale
Job Description
A casting team is seeking background extras for the final episode of the TV series RJ Decker filming in the Wilmington, North Carolina area. Production is casting multiple background roles across several filming dates between March 11 and March 20. Selected extras will appear in various scenes for the season finale and must be available for the entire day of filming when booked.
Job Responsibilities
-
Appear as a background extra in scenes for the RJ Decker Season 1 finale
-
Follow direction from the director and production team on set
-
Arrive prepared with wardrobe options unless otherwise instructed
-
Remain available for the full filming day
Requirements
-
Ages 18+
-
Open to all genders and ethnicities
-
Must be able to work as a local hire in the Wilmington, North Carolina area
-
Must provide 2–3 wardrobe options for filming (unless otherwise specified)
-
Must be available for the entire filming day if booked
Roles & Filming Dates
-
Extras – Filming March 11
-
Extras – Filming March 12
-
Extras – Filming March 13
-
Boat Dock Extras – Filming March 16
-
Extras – Filming March 17
-
Extras – Filming March 18
-
Extras – Filming March 19
-
Extras – Filming March 20
Compensation
-
$96 for 8 hours
-
Time and a half for hours worked beyond 8
Female Talent in Their 40s for Hospital Commercial Campaign
Job Description
A casting team is seeking a woman in her 40s to appear in a non-union regional commercial campaign for a hospital system. The role will portray a patient at the end of her cancer journey, returning to everyday life in a hopeful and uplifting scene. Producers are looking for an ethnically ambiguous woman with short hair or someone willing to receive a short haircut for the role.
Job Responsibilities
-
Portray a hospital patient returning to normal life after cancer treatment
-
Perform natural lifestyle scenes on camera
-
Follow direction from the production team during filming
-
Participate in a commercial shoot on location
Requirements
-
Female talent in her 40s
-
Ethnically ambiguous appearance preferred
-
Must have short hair or be willing to get a short haircut
-
Comfortable portraying a patient recovering from cancer
-
Must be available to film in Columbia, South Carolina
Compensation
-
$1,000 per talent (includes day rate, rights, and usage)
Wrestlers and Football Players to Portray College Jocks in Feature Film
Job Description
A casting team is seeking wrestlers and football players ages 18–30 to appear as college jocks in the upcoming feature film Comeback King, directed by Judd Apatow and Glen Powell. The production is looking for athletic individuals who can authentically portray college athletes. Talent will work as background performers in scenes featuring college jock characters.
Job Responsibilities
-
Portray a college athlete in background scenes for a feature film
-
Follow direction from the director and production team during filming
-
Participate in athletic or campus-style scenes as needed
-
Maintain a clean-cut athletic appearance for the role
Requirements
-
Ages 18–30
-
Must have wrestling or football experience
-
Open to all ethnicities
-
Athletic build preferred
-
Clean-shaven appearance is a plus
Compensation
-
$182 for a 12-hour filming day
Business Professionals for Finance Demo Video
Job Description
A casting team is seeking one man and one woman to portray business professionals in a finance company demo video filming in Chicago. In this non-speaking role, selected talent will appear in a short visual scene reacting to being overwhelmed by paperwork and data before discovering a financial solution. The project is a half-day shoot and will feature professional-looking talent wearing their own business attire.
Job Responsibilities
-
Portray a business professional in a demo video for a finance company
-
React naturally on camera to scripted scenarios involving paperwork and financial data
-
Follow direction from the production team during filming
-
Provide your own professional business wardrobe
Requirements
-
One male and one female talent
-
Ages 28–70
-
Open to all ethnicities
-
Must have professional business attire (suits or business wear)
-
Must be able to work as a local hire in Chicago
-
Must submit recent photos showing a professional look
Compensation
-
$500 for the half-day shoot
Soccer Kids Ages 7–10 for Commercial Project
Job Description
A casting team is seeking boys and girls ages 7–10 with real soccer experience for a commercial project filming in the Los Angeles area. Selected kids will participate in soccer-related scenes during the shoot. The production will simulate rain during filming, so participants must be comfortable getting wet while performing soccer activities on camera.
Job Responsibilities
-
Perform soccer-related actions on camera during filming
-
Demonstrate basic soccer skills during production
-
Follow direction from the director and production team
-
Participate in outdoor filming conditions, including simulated rain
Requirements
-
Boys and girls ages 7–10
-
Must have real soccer experience
-
Open to all ethnicities
-
Must be comfortable getting wet during simulated rain scenes
-
Must submit photos and videos showing soccer skills
Compensation
-
$350 (legal hours for minors)
-
Non-union project
Kids Ages 7–17 for SAG Automotive Commercial
Job Description
A casting team is seeking kids ages 7–17 of all ethnicities to appear in a SAG automotive commercial filming in Austin, Texas. Parents are encouraged to submit their children, and parent/child submissions are also welcome. This opportunity is open to both SAG and non-SAG performers.
Job Responsibilities
-
Appear in a commercial for a major automotive brand
-
Follow direction from the director and production team during filming
-
Participate in a full day of production on set
Requirements
-
Kids ages 7–17
-
Open to all ethnicities
-
Must be available for the entire filming day
-
Parent or guardian must submit on behalf of the child
-
SAG membership is not required
-
Must submit recent photos (headshot and full body)
Compensation
-
SAG Background rate (industry standard)
Teenage Girls for Feature Film
Job Description
A casting team is seeking featured teenage girls for an upcoming feature film directed by Bob Byington. The production is looking for performers of all ethnicities to appear in a scene filming in Austin, Texas. Selected talent will participate in a featured role during an evening shoot for the independent film.
Job Responsibilities
-
Appear as a featured teenage character in a feature film
-
Follow direction from the director and production team on set
-
Participate in scheduled evening filming
-
Work professionally with cast and crew during production
Requirements
-
Female teenagers ages 15–18+
-
Open to all ethnicities
-
Must be available to film in Austin, Texas
-
Comfortable working on a film set and following production direction
Compensation
-
$100 cash (paid at the end of the shoot)
FOX Sports Fans for Paid Home Filming Project
Job Description
A casting team is seeking passionate FOX Sports fans in the Nashville, Tennessee area to participate in a paid video project. Producers are looking for die-hard sports fans whose homes come alive during game day. Selected participants will share their traditions, favorite teams, and stories about watching sports on FOX. Filming will take place in participants’ homes with a small production crew.
Job Responsibilities
-
Participate in an on-camera interview about your favorite FOX Sports teams and personalities
-
Share stories about your game-day rituals, traditions, and watch parties
-
Allow filming inside your home with a small production crew
-
Be available for filming at the end of March or early April
Requirements
-
Must live in or near Nashville, Tennessee
-
Must be a passionate FOX Sports fan
-
Comfortable appearing on camera and sharing personal stories
-
Must be available during the scheduled filming window
Compensation
-
$750 if selected for filming


