Influencer Marketing Manager

Team Perelel is growing! We’re looking for a driven, passionate, and highly organized Influencer Marketing Manager who will work closely with the founding team. This “all hands on deck” role will help support the Perelel marketing team.

Key Responsibilities

• Support with strategy, vision, and execution of Influencer Marketing to reach overall brand and business strategy.
• Identify new influencers & talent and assist with building innovative programs and initiatives to expand community while deepening existing relationships
• Ideate and brief influencer campaigns for both new launches and always-on activity, assisting in the execution of all earned, paid and experiential programs
• Maintain strategic influencer engagement and relationship management.
• Innovate and enhance our ambassador marketing approach, staying on top of the latest trends
• Help ideate and host influencer events and pop-ups, as well as execute social/digital activations
• Own various projects including all influencer and press giftings
• Managing day-to-day correspondence with multiple partners such as agencies, vendors, influencer platforms, event production, etc
• Partner with cross-functional teams on marketing campaigns, go-to-market launches, growth initiatives, events and more.
• Negotiate and execute influencer agreements and partnerships.
• Measure and report on influencer program performance and KPIs; share results, insights and future recommendations with cross-functional teams and leaders on an ongoing basis.

Who You Are

• Excellent communication, project management, and time management skills, with the ability to effectively prioritize.
• Organized with exceptional attention to detail while managing multiple simultaneous projects.
• Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas.
• Solid understanding of creator community and landscape, ranging from emerging creators to social celebs and cultural leaders.
• Exceptional existing relationships with top-tier influencers, makeup artists and talent agents + managers
• Self-starter with a can-do positive attitude and a roll-up-your-sleeves approach.
• A creative & inspirational storyteller, always bringing fresh ideas to the table.
• A social media thought leader, with strong understanding of how content performs across platforms
• Data-driven thinker with passion for delivering measurable performance results

Qualifications:

• 2-3 years of relevant experience in Influencer Marketing, PR, digital platforms & entertainment/cultural, and/or agency marketing.
• Demonstrated interest and passion for influencers and social media
• Experience with influencer software platforms (Grin, Tribe Dynamics, Traackr, or similar)
• Excellent communication & writing skills
• Experience with contracting and negotiations

Perelel