Influencer & Social Strategist II

Who We Are

Company Description

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries. Follow Valassis on LinkedIn and Twitter.

Job Description

We’re looking for a highly motivated Influencer & Social Strategist II to help us develop and implement influencer and paid social campaign strategies for our clients. This role will be responsible for assessing client requests, developing campaign strategy, managing client relationships, and supporting efficient handoff of campaigns to the influencer marketing and paid social execution teams.

The ideal candidate is extremely organized, big-picture thinking, and highly creative, with a knack for project management and attention to detail. This candidate is open-minded, unafraid to roll up their sleeves while operating in a very fast-paced environment.

Must love all things social and digital marketing and want to grow alongside our amazing team and innovative products!

What You Do

• Lead development of influencer and paid social client strategies.
• Manage client success at all steps in the proposal lifecycle.
• Partner cross-functionally with various internal stakeholders and departments to understand and collaborate on overarching client and campaign needs and goals.
• Keep supervisors and internal peers and stakeholders informed of all facets of campaign progress while effectively maintaining and prioritizing dynamic deadlines.
• Conduct client calls to walk through capabilities and proposal strategy.
• Support overall project management and prioritization across proposals.

Additional Responsibilities

• Develop, strategize, and execute influencer marketing and paid social campaigns for clients such as Coca-Cola, Pepsi, L’Oreal, Mondelez, McCormick, and more.
• Own and support relationships with multiple internal and external stakeholders, understanding the nuances when it comes to the complexities of influencer marketing and paid social as well as larger marketing strategies.
• Collaborate with our senior team to develop unique creative and campaign concepts and proposals.
• Create and present senior team-facing presentations and proposals with style and an eye for detail.

Qualifications

Who you are:

• Strong verbal and written communication skills.
• Outstanding project management and priority-setting skills to identify and determine steps needed to accomplish assigned tasks and execute them.
• 2+ years media planning experience (social media planning experience a plus)
• Excellent interpersonal and relationship-building skills.
• Strong ability to assess the bigger picture and implications of strategy set-up on the larger team and execution portion of the campaign.
• Ability to communicate and present information effectively and concisely, both internally within a team environment, and externally with our clients.
• Equally excited about interpreting data as you are about brainstorming creative initiatives.
• Have a basic understanding of the social media landscape and are a Facebook, Instagram, Pinterest and TikTok user.
• Exhibit resourcefulness and an ability to adjust to new priorities as required.
• Demonstrate initiative to suggest and implement new ideas for the betterment of the team, product, and clients.
• Hunger to learn.

Additional Information

WHAT’S IN IT FOR YOU?

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

Who We Are

Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn, Instagram, Facebook and Twitter.

At Vericast, we don’t just accept differences – we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients and our community. Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. In addition, Vericast will provide reasonable accommodations for qualified individuals with disabilities by contacting us at: recruiting@valassis.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

Valassis Marketing Solutions