Welcome to the MILK MAKEUP FAM:
At Milk Makeup, we believe in good ingredients + epic payoff. We’re cruelty-free, paraben-free, and 100% vegan.
We were born at Milk, a creative studio in downtown New York City. Our community and culture have always been our inspiration.
We see personal style and experimentation as the ultimate form of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.
#LiveYourLook
Your VIBE:
- Naturally progressive: You’re curious and always thinking about how to improve your and your community’s future. You value a forward-thinking space that encourages you to move the needle and take risks.
- Confident but chill: You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You go after what you want, but always have your team and the greater good of the brand in mind.
- Rule breaker: You’re not afraid of the unknown. You’re down to disrupt the status quo and believe that an open mind is always a good place to start.
- Inclusive + mindful of community: You embrace differences and help foster a safe working environment for yourself and your peers.
- Champion of self-expression: You’re genuinely you. You live your look and want to grow with people who champion self-expression.
The Role:
The Manager, Influencer Relations will report to the Director, Influencer Marketing and Talent Relations and will be based in Los Angeles. The role is responsible for authentically building and developing key relationships with influencers, makeup artists, celebrities etc, to grow Milk Makeup’s share of voice & organic reach in line with our values, positioning and objectives. They will do this by cultivating their industry connections to build strong relationships with key influencers, agencies and agents while also identifying and developing up and coming talent. The best candidate will have an innovative mindset, finding creative ways to grow Milk Makeup’s brand reach organically through content creation, brand + product amplification and education.
How you’ll THRIVE
- Consistent relationship cultivation, development and maintenance with talent. 70% of time should be spent on entertainment (in post COVID)
- Identify and nurture up-and-coming influencers, building authentic relationships to garner consistent content and media value
- Maintain up to date expertise on the ever-changing influencer industry. Utilize this expertise to attract a new diversified supporter audience to Milk Makeup, ensuring the sustainability of our follower support for the future.
- Identify prospective influencers by leveraging contractor and entertainment industry contacts.
- Develop best practices for Milk Makeup and build innovative programs and partnerships to expand community, deepen existing relationship and scale content creation, traffic and sales exploding engagement and advocacy
- Drive the expansion and impact of MMU’s micro influencer program
- Drive an always-on events calendar with MMU community, to ensure our community is always engaged, talking about Milk and generating EMV.
- Act as ambassador for the brand, driving MILK Makeup DNA + product education/artistry with influencer community
- Oversee ongoing gifting efforts for all talent including influencers, makeup artists, VIP, etc.
- Assist in developing earned strategy, management of budgets, planning and impact against different influencer tiers.
- Measure and report on influencer program performance and KPIs; share results, insights and future recommendations with cross-functional teams and leaders on an ongoing basis.
- Assist in identifying and cultivating strategic key relationships and cultural partners in international markets.
We would like YOU to have:
- Minimum 3-5 years marketing, influencer, PR and/or digital experience required at least 2 year digital influencer experience preferred
- Exceptional existing relationships with top-tier influencers, makeup artists and talent agents + managers.
- Deep understanding of program ideation, execution and scaling
- A passion for social media & the beauty industry and knowledge & interest of beauty content & creators on YouTube & social media
- Excellent analytics & operational skills
- Excellent written & verbal communication skills
- Relationship building skills
- Proven track record for achieving results and driving projects
- Highly organized multi-tasker with a great ability to problem solve
- High energy go-getter
- BA/BS required
Milk Makeup
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