The Role
We’re looking for a Manager, Converged TV to join the rapidly expanding team that is changing the way video investment is positioned as part of a media strategy. You will work directly with the Senior Manager and with other internal teams to develop and execute campaigns across CTV/OTT, traditional Linear, and Advanced TV, assisting in making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.
- This position may be performed remotely anywhere within the United States except HI, CO, AK, NV
- This position is not eligible for immigration sponsorship
You Will Be
- Managing client CTV/OTT advertising campaigns, including: strategy development, project management, report delivery, and client communication
- Responsible for campaign delivery against relevant target demographics
- Stewarding media schedules adhering to each client’s buying guidelines
- Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
- Managing publisher and vendor relationships as it relates to supply side partnerships and networks as well as the implementation and negotiation of those partnerships
- Conducting industry, audience and competitor research
- Analyzing campaign results and adjust strategy and budgets accordingly
- Maintaining confirmation of purchase, schedules, budgets, and reconciliation of network billing
- Communicating with clients regularly to discuss goals and deliver results
- Developing strategies across all marketing channels to improve brand awareness KPI’s and achieve maximum efficiency throughout the entire funnel all the way down to CPA/ROAS
You Must Have
- 2+ years working in a national media investment buying environment with hands-on role managing OTT campaigns at an agency, FMP/Social Ads API Platform, or DSP particularly in the TV space preferred
- Working knowledge of traditional linear and advanced TV buying strategies
- Strong understanding of programmatic buying (DSP) and audience segmentation (DMP). Previous experience with video ad trafficking. Be company expert on CTV/OTT media buying
- Excellent verbal and written communication skills
- Leadership and initiative to grow a new position/team
Wpromote
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