Under the direction of the Director of Marketing, and in working in close alignment with Davidoff’s Brand Manager and Omni-Channel Manager, the Creative Producer will strategize and produce cutting-edge video and other digital content for a multitude of business-to-consumer and business-to-business digital platforms. The Creative Producer will also oversee a team of two in-house Creative Specialists and will be a key stakeholder in driving alignment between local and global design teams, working to leverage both pools of resources to enable efficiencies and consistency of output, as well as working with external agency partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties will be assigned.
- Produce, shot and edit cutting-edge digital content for business-to-business CRM platforms and business-to-consumer platforms such as social media and eCommerce. Be familiar with all phases of the production process
- Plan, analyze, and create effective visual solutions that bring to life brand messages across electronic media using video-techniques, animation, color, type, illustration and photography.
- Open to new ideas, influences, and quick to react to changing trends. Monitor and understand competitors within the product category.
- Serve as primary point of contact for marketing, customer experience (CX) and retail team needing access to marketing creative and assets. Responsible for managing content calendar for all requests
- Lead creative team consisting of two direct reports. Inspire team with creative design ideas and solutions, also prioritize projects within the department. Must be able to communicate ideas visually, verbally and in writing.
- Execute the creative requirements for new brand initiatives in close collaboration with the United States Brand team and Global Marketing team in Basel, Switzerland. Support product design, and consumer and commercial development.
- Establish a strong working relationship with the Global Marketing team to ensure effective and efficient deployment of global brand creative execution following brand or initiative guidelines.
- Communicate and coordinate with internal stakeholders or third-party vendors regarding sample creation and procurement of printed material such as point-of-sales and promotional materials.
EDUCATION AND/OR EXPERIENCE
- Bachelor’s degree (B. A.) from four-year College or university desirable
- 5-6 years related experience and/or training; or equivalent combination of education and experience.
- Master knowledge of video production and Adobe design suite – Photoshop, Illustrator, InDesign.
Payton Schiff
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