Senior Social Media & Influencer Marketing Manager (US)

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories.. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. We’ve reached 1 in 7 millennials and are expanding our team in the largest market.

The Sr Mgr, Social Media & Influencer Marketing will help drive our established always-on social media and influencer marketing campaigns in order to deliver the best-in-market engagement and products for our growing community for the US market. Understanding the brand’s core values and the business objectives, this ideal candidate should have a proven track record of success in leading social strategy, content creation, reporting and community management for our social media and influencer marketing programs worldclass category-defining brands.

Responsibilities:

• Lead the direction and execution of US social media content, influencer marketing campaign, strategic partnerships with influencers and budget across channels to build brand fame and community engagement.
• Partner with Brand & Product Marketing to develop and implement a strategic calendar that showcases key products, launches, partnerships, events and corporate initiatives.
• Stay up to date with industry emerging trends, influencers, creators, partners across these platforms to make compelling and engaging influencer content across channels.
• Lead community management to engage, grow, and support our customer community.
• Manage, optimize and maintain a strong influencer database portal, as well as oversee influencer teams to meet monthly KPIs and quarter KPIs for global projects.
• Closely monitor channel KPI results against targets to manage budget and resources effectively.
• Proactively optimize content and campaigns based on data results.
• Work with agency partners, global and regional cross-functional teams to define and establish new influencer methodologies;
• Recommend refinement of process or workflows if necessary for new social media initiatives to boost awareness and relevance for the market.

Qualifications:

• 8+ years of relevant professional experience in influencer marketing, social media, eCommerce field is a plus.
• Obsessed with digging deep into insights and analyzing data to make informed decisions.
• In-depth knowledge of the latest best practices, tools, and trends on social media platforms related to YouTube, Instagram, Instagram stories, IGTV, Instagram Live, TikTok, Meta/Meta Live, Pinterest, Twitter, Amazon Live etc.
• Exceptional relationship management skills, able to work collaboratively with internal teams and external partners.
• Highly structured, focused, and organized; Adept at crafting structures and operational processes to ensure a consistent, repeatable outcomes
• Ability to work efficiently under pressure, managing multiple priorities with tight deadlines.

CASETiFY