Director, Influencer Marketing: Rev Share and Ambassador Programs

ABOUT US:

Built around our mission, we started Athletic Greens more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.

AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That’s it.

Our mission is to empower people to take ownership of their health.

THE ROLE:

We are looking for a self-motivated Influencer Marketing Director who is passionate about helping to build a brand through the creation of an innovative content strategy that educates, empowers and inspires consumers while driving broader cultural engagement. This role is equal parts storytelling and community building – the ideal candidate will have exceptional communication, organizational, and collaborative skills.

WHAT YOU’LL DO:

• Build and execute the strategy for our Rev Share and Ambassador Programs
• Lead, develop, and continue to build a team of influencer managers
• Work closely with the Director of Influencer Marketing—Paid Partners and the Sr. Director, Influencer Marketing to create growth strategy and KPIs that complement both the paid and unpaid sides of our business
• Oversee the start to finish ecosystem of a our rev share and unpaid partnerships: outreach, negotiation, onboarding, performance, and continued relationships
• Manage always-on strategy and performance to drive customer acquisition – Own cross-functional communication across paid media team, brand team, creative team, performance team, etc. to ensure an effective sales channel
• Own our influencer management platform partnership
• Support Senior Director in growth projects, goals, and new customer acquisition targets

WHAT WE’RE LOOKING FOR:

• 6-8years of Influencer Marketing experience with a proven track record of working cross-functionally to hit team goals and KPIs.
• Experience building and scaling in-house influencer programs—unpaid ambassadors and/or rev share models
• Strong collaborative, and cross-functional mindset
• Highly organized, creative problem solver who always has a “can do” attitude
• A motivated and curious self-starter who is comfortable with autonomy, brings big ideas to the table, and operates with a sense of urgency.
• Strong attention to detail and a proven ability to manage multiple direct reports and work streams at once.
• Excellent project management skills and ability to manage multiple campaigns and tasks at once.
• A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

• A 100% remote working environment, which has been implemented from day one.
• An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team.
• 90% premium coverage for top medical, dental and vision plans.
• Employer paid short-term disability and life insurance.
• A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer’s health and wellness.
• Paid maternity and paternity leave to allow you to spend time with your new family.
• A monthly fitness class credit to support you on your health and fitness journey.
• Annual company-wide retreats and quarterly department-wide meet-ups (COVID permitting).
• A 401k plan with company-matching because life is an opportunity and we care about your future.
• Paid holidays and an unlimited vacation policy to ensure you have a healthy work-life balance.
• The opportunity to work with passionate, high-growth, business-minded colleagues.
• A brand new company laptop and a generous home-office budget so you can work your best.
• Access to Athletic Greens product and swag items.

Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.
Athletic Greens