Advertising Content Producer
Req #15687
The Winston-Salem Journal, a subsidiary of Lee Enterprises, is seeking an Advertising Content Producer. This person would join an elite, multi-media company. The best candidates will have a burning desire to be a part of a world-class sales organization. They will have day-to-day responsibilities for video production and editing and social content development to support sales department and advertisers with special projects and events across the Triad. There will be regular interactions with clients. The best candidate will be creative, a self-starter and driven to exceed our client’s expectations.
Essential Job Functions:
- Shooting on location and editing advertising videos, short and long form.
- Primary content producer for advertising special products and events
- Social media management for various special products and event social accounts to include but not limited to food pages (Burger Week, Restaurant Week, Barbecue Week), 7 Over Seventy, Inspire Women’s Event, Winston-Salem Monthly, and more
- Attend and shoot video content for various company and community events as it applies to advertising initiatives, will require some evening hours.
- Facebook Lives for advertisings and related events.
- Graphic Design duties as needed for social media, in-house creative needs
- Proactive communication with sales reps and clients to help execute campaign fulfillment and build relationships
- Adhere to all deadlines and assist reps in meeting deadlines
- Assist with campaign execution and client communication for advertiser related projects
- Attend weekly sales meetings
- Work closely with managers through the sales organization to help implement new offerings to the reps
- Work closely with other advertising coordinators to cross train on responsibilities and cover while out of office
- Seek to maintain a knowledge of digital products, industry trends, certifications as requested.
- Other tasks as needed
Preferred Experience / Qualifications:
- Intermediate videography skills to include shooting, audio, lighting and editing
- Graphic Design for social posts, digital ads, print design experience or knowledge preferred.
- Social media content development and design
- Excellent proficiency with Adobe Creative Suite and MS Office
- Excellent analytical, written, oral, communication, and presentation skills.
- Valid driver’s license and reliable transportation.
- Highly motivated with an exceptional attention to detail.
- Creative and positive outlook.
- Prefer experience with analytical platforms and software.
- Keen ability to manage multiple projects and deadlines by prioritizing various aspects of the work funnel.
- Effective time management and highly organized
- Superior knowledge of Microsoft office (Word, Excel, Powerpoint and Outlook)
- Outstanding record of achievement
- Represent self and company in a professional manner
- Prefer some college and/or equivalent experience
- Not required but additional skills to include general knowledge of digital advertising: programmatic display, video, SEO, SEM, targeted email, social, OTT/CTV, Sponsored Content, website development, Amazon Advertising, e-commerce, etc. Strong familiarity with digital marketing services and fulfillment
How our team works:
What we do at Lee Enterprises is both exciting and important. We are – by far – the main source for news, information, and advertising in our communities, and every day, we make a vital difference in the lives of our readers, online audiences and our advertising clients. We strive to hire talented and dedicated people who reflect the diversity of our local readers and communities that we serve. Within Lee you will find coast-to-coast career opportunities where professionals get to do more, be more and make an immediate difference.
Lee Enterprises is on the forefront of utilizing first-party data and we maintain relationships with premier data partners to inform our recommendations and drive results for our clients. Partners such as: Kantar, Placer.ai, Claritas, Borrell and many others. You will join a national digital agency that understands local audiences, develops specialized strategies and combines fulfillment teams with tactical teams to execute on client campaigns with precision.
This is a full-time, exempt role. Benefits offered include medical, dental, and vision insurances; company paid life and long-term disability insurance; company matched 401k; employee assistance program; and paid personal and holiday time. Pre-employment background and drug screenings apply.
Other details
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Job Family
Multiple Dept -
Pay Type
Hourly
Lee Enterprises
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