Overview:
The Vertical & Product Marketing Manager is responsible for developing and implementing strategic marketing initiatives to promote company products and services within specific industry verticals in the US and Canada. This role involves conducting market research, identifying target audiences, and creating tailored marketing campaigns to drive demand and generate leads. The Vertical and Product Marketing Manager collaborates with cross-functional teams to align marketing efforts with product development, sales objectives, and overall business goals.
Responsibilities/Essential Functions:
· Develop, present, and execute marketing strategies to promote company products and solutions within targeted industry verticals.
· Complete opportunity assessment with financial analysis of impact to business, and key action items to deliver on goals by collaborating with Finance.
· Conduct market research to identify industry trends, customer needs, and competitive landscape by working with Analytics & Research team
· Define target buyer and develop messaging, positioning, and value propositions for each vertical market segment.
· Create and manage marketing campaigns, including content development, advertising, email marketing, and social media outreach in close collaboration with the Brand and Digital teams.
· Collaborate with Merchandising/Manufacturing, Procurement and Sales teams to understand product features, benefits, and competitive differentiation.
· Develop marketing collateral, such as sell sheets, presentations, case studies, whitepapers, and solution briefs, to support sales efforts.
· Plan and execute industry-specific events and tradeshows to engage target audiences and generate leads.
· Track and analyze marketing performance metrics, including lead generation, conversion rates, and pipeline contribution.
· Provide market feedback and insights to inform product roadmap prioritization and strategies.
· Stay informed about industry trends, emerging technologies, and competitive developments to identify opportunities and threats.
Knowledge/Skills/Abilities:
· Deep understanding of marketing principles, strategies, and tactics.
· Strong analytical skills with the ability to interpret market data and customer insights.
· Excellent communication and presentation skills, with the ability to effectively articulate complex concepts.
· Experience developing marketing campaigns and content for specific target audiences.
· Proficiency in marketing automation platforms, CRM systems, and analytics tools.
· Ability to work collaboratively with cross-functional teams and external partners.
· Results-oriented mindset with a focus on driving measurable business outcomes.
· Industry knowledge and experience in relevant vertical markets is a plus.
·
Experience/Qualifications:
· Bachelor’s Degree in Marketing, Business Administration, or similar business-related field; MBA preferred.
· 6+ years of experience in product marketing, vertical marketing, field marketing or related roles.
Benefits: Vestis offers a wide array of comprehensive benefit programs and services including medical, dental, vision, short and long term disability, basic life insurance, and paid parental leave. Employees are able to enroll in the company’s 401k plan. Employees are eligible for 80 hours of vacation, 16 hours of floating holidays, and paid sick time every year. Employees will also receive 9 paid holidays throughout the calendar year.
Compensation: The salary for this position ranges from $85,000 to $135,000, depending on circumstances including an applicant’s skills and qualifications, certain degrees and certifications, prior job experience, market data, and other relevant factors.
Vestis Corporation
Related jobs:
Film Crew and Interns – Production Studio Hiring
Job Description
A growing film production studio is looking for passionate and talented individuals to join its creative team. This opportunity is open to both experienced professionals and aspiring interns eager to gain hands-on experience in film and media production. The studio is dedicated to producing high-quality content and seeks team members who are motivated, dependable, and collaborative.
Job Responsibilities
- 
Collaborate with production teams on various film and media projects
 - 
Support departments including wardrobe, makeup, editing, and sound design
 - 
Assist in production logistics, coordination, and on-set preparation
 - 
Maintain a professional and positive attitude in a fast-paced creative environment
 
Requirements
- 
Open to professionals and interns across all departments
 - 
Must be creative, reliable, and passionate about film production
 - 
Strong communication and teamwork skills required
 - 
Based in or able to work in Milwaukee, Wisconsin
 - 
Previous experience is a plus but not required for interns
 
Compensation
- 
Paid and internship opportunities available
 - 
Hands-on experience working with a professional production team
 - 
Opportunity for growth within the studio’s expanding network
 
Job Description
A film production team is seeking Production Assistants for a one-day union shoot in Peekskill, New York. This is a great opportunity for individuals looking to gain hands-on experience on set and work closely with a professional film crew. The selected candidates will assist in various on-set operations and contribute to the smooth running of the production.
Job Responsibilities
- 
Support the production team during filming.
 - 
Assist with setup, organization, and coordination on set.
 - 
Perform general production duties as assigned.
 - 
Maintain a positive, professional attitude while working with cast and crew.
 - 
Follow directions efficiently in a fast-paced environment.
 
Requirements
- 
Must be available for the one-day shoot in Peekskill, NY.
 - 
Prior production experience preferred but not required.
 - 
Must be punctual, reliable, and professional.
 - 
Ability to work well under direction and as part of a team.
 
Compensation
- 
Paid opportunity (Union rate)
 
Job Description
A dynamic film production is seeking experienced and motivated crew members to join the team. This is an excellent opportunity to gain hands-on experience and contribute to a professional production with Barrington Marson Productions.
We are currently hiring for paid positions, and applicants must be flexible with pay. Ideal candidates are passionate about filmmaking, work well under pressure, and thrive in a collaborative environment.
Available Positions
- 
Gaffer – Responsible for designing and executing the lighting plan in collaboration with the Director of Photography.
 - 
First Assistant Director – Oversees the shooting schedule, manages the set, and ensures smooth coordination between departments.
 - 
Script Supervisor – Maintains script continuity, tracks daily progress, and ensures consistency across scenes.
 
Job Responsibilities
- 
Collaborate with the production team to meet creative and technical goals.
 - 
Maintain professionalism, punctuality, and attention to detail on set.
 - 
Communicate effectively with the director and crew to ensure smooth production operations.
 - 
Execute assigned duties according to industry standards and safety guidelines.
 
Requirements
- 
Previous experience in film or television production preferred.
 - 
Strong understanding of on-set procedures and communication.
 - 
Must be adaptable, reliable, and organized.
 - 
Willingness to work flexible hours based on production needs.
 
Compensation Details
- 
Paid Positions
 - 
Flexible Pay (rates discussed based on experience and availability)
 
This is a great opportunity to work with a creative team and gain valuable credits in professional filmmaking.
Job Description:
Casting directors are seeking passionate and creative crew members for a series of short film reel projects in Austin, TX. This is an excellent opportunity for emerging filmmakers and production talent to gain hands-on experience, build credits, and collaborate with directors on professional-grade projects. Final films will be showcased publicly upon completion, offering valuable exposure for participants.
Job Responsibilities:
- 
Collaborate with directors and production teams to bring short film projects to life
 - 
Assist in key departments such as cinematography, sound, lighting, art direction, and editing
 - 
Support day-of production needs, setup, and coordination
 - 
Contribute creatively and professionally to the overall success of each project
 
Requirements:
- 
Open to cinematographers, sound designers, lighting crew, editors, art department members, and production assistants
 - 
Must be reliable, collaborative, and enthusiastic about filmmaking
 - 
Based in Austin, TX or able to self-report to set
 - 
Open to working on short, single-day shoots
 - 
Ideal for students, emerging filmmakers, and those building their reel
 
Compensation:
- 
Unpaid volunteer positions
 
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
 - Build and maintain a pipeline of qualified candidates for agency representation
 - Conduct initial outreach and guide talent through the application process
 - Attend weekly calls and monthly virtual meetings for team updates and support
 - Stay informed on trends in the modeling and entertainment industries
 
Requirements
- Must be 18 or older
 - Familiarity with the fashion or modeling industry preferred
 - Self-driven, organized, and results-oriented
 - Smartphone and/or computer required for daily communication
 - Able to work independently with minimal supervision
 
Compensation
- Commission-based pay structure with unlimited earning potential
 - 90% remote flexibility
 - Access to an established network within the Atlanta modeling market
 - Ongoing mentorship and brand-building opportunities
 


