Director, Marketing

About Telesis Bio:

Telesis Bio is empowering researchers to accelerate the creation of novel synthetic biology solutions to address some of humanity’s greatest challenges. With our breakthrough automation solutions for biological synthesis and expertise in DNA biology, we enable rapid, accurate, and reproducible writing of DNA and mRNA for wide-ranging biological applications.

Around the world, innovators are leveraging Telesis Bio’s technology to overcome current bottlenecks in synthetic biology workflows and advance the discovery of cutting-edge solutions for health and technology. We are proud of our growing collaborations with partners that include premier academic research institutions, emerging start-ups to nearly all of the Top 25 Biopharma companies. Telesis Bio is honored to play a part in several pioneering advances of our customers and collaborators ranging from novel infectious disease vaccines, precision immunotherapy for cancer and antibody therapeutics to creation of engineered meat substitutes and sustainable cellular agricultural products.

Summary of Role:

We are seeking a Director of Marketing to lead our marketing team. Reporting to the President and Chief Operating Officer, this role will be responsible for the strategic and tactical plans core to commercialization and monetization of assigned solutions. This includes but is not limited to; go to market plan and system, positioning and messaging, personas, buyers journey and knowledge transfer map, content and assets, demand generation plan, and sales tools. Success in this role will be measured via key metrics and KPIs related to customer engagement and customer lifecycle throughout each of; Awareness, Engagement, Retention, Acquisition, and Advocacy.

The successful candidate will have a deep understanding of Product Marketing and Demand Generation, and deep knowledge of the Biotechnology and Life Sciences Industry (preference for experience in Synthetic Biology applications). They will utilize that knowledge set to define successful strategies and tactics that underpin Demand Generation, Brand Awareness, and Sales Execution efforts. Further they will have the ability to create, collaborate, own, and lead to ensure on-time and on-target execution is achieved.

Essential Duties and Responsibilities:

• Set the strategy, roadmap, and vision for our products
• Develop and execute go to market strategy, and performance management metrics (“How to Play” and “How to Measure”)
• Gathers deep insights on the Industry, Market, and Customers and utilizes that knowledge to inform and underpin all strategies, tactics, and metrics
• Owns and creates the knowledge transfer map and buyers journey
• Owns and creates UVP, USP, messaging and positioning
• Owns and creates content and assets for each stage of the knowledge transfer map and buyers journey
• Owns Demand Generation and Campaign strategy and tactics to create awareness and leads
• Manage deployment, measurement, and iteration in Digital Marketing
• Leads identification and selection of event opportunities (corporate, trade, podium, etc), and the strategy, tactics, and execution of those events
• Owns and creates key tools to enable Sales Execution
• Owns and creates impactful web content
• Oversee Product Management, Digital Marketing, and Creative, to define, create, and execute impactful deliverables and deployment schedules to achieve key metrics project schedule

Required Qualifications:

• 10+ years total Marketing experience of which significant experience (3+ years) is in Product Marketing in the Biotech or Biopharma Industry (preference for experience targeting biologics discovery, vaccine research, precision medicine, genetic engineering or synthetic biology segments)
• Documented experience creating go to market plans, personas, buyers journeys and knowledge transfer maps
• Documented experience creating content and assets for each stage of the customer lifecycle and knowledge transfer / buyers journey
• Documented results in defining and creating effective demand generation strategies and tactics
• Demonstrated knowledge of the Biotech Industry – customers, roles, behaviors, motivations and preferences, and knowledge sources and channels (preference for biologics discovery, vaccine research, genetic engineering, or synthetic biology)
• Proven ability to build long-lasting relationships internally and externally
• Demonstrated utilization of data to underpin strategies, tactics, metrics, performance management, and course corrections / iterations
• Takes initiative, is goal oriented and solution focused, and has a growth mindset
• Quickly understands objectives and can rapidly formulate action plans
• Team leadership and development experience
• Excellent verbal and writing skills, great computer skills
• Thrives in a small, rapidly growing company environment

Education Requirements:

• Bachelor’s Degree in Life Sciences, Marketing, or related field
• MBA or Master’s Degree in related field preferred
• Travel Required: 25%

Working Conditions:

• This position is based in our San Diego, CA office.
• Travel Required: 25%
• Prolonged periods of sitting at a desk and working on a computer.

The anticipated annual base salary for this position is $150k – $200k + Bonus + Stock Options + Benefits. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, location of the role, and how these qualifications compare to the internal equity of current employees. Your recruiter will be more than happy to discuss other offerings we provide during the hiring process.

Telesis Bio