Senior Marketing Manager

Our client is a provider of Global Media and Entertainment content. They are expanding globally and has operations in America, Asia and Europe.

The ideal candidate is critical thinker who loves delving into customer journeys and possesses strong analytical skills and business acumen.

You are a creative strategist that turns insights into enticing marketing campaigns with impact. You are someone who is detail-oriented in execution but also can see the big picture. You have great interpersonal and communication skills, experience working cross-functionally across various teams and have managed/trained individuals in their career for success.

Key Responsibilities:

• Own the global strategy, testing and execution for all CRM/Lifecycle campaigns that deliver measurable business impact
• Engage with our consumers and volunteer community across various touch points (email, push, in-app, content cards), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization and growth
• Create and define the segmentation strategy that enables personalization at scale
• Drive creative strategy and execution across channels and journeys both for our viewer and contributor communities
• Produce, share and present strategy, results and insights to senior leadership and across the organization
• Collaborate with the analytics team to create reporting and dashboards in order to better understand CRM performance and create transparency across the organization
• Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting 3rd party tools to support team goals

Key Requirements:

• 6+ years CRM experience
• In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics
• Strong analytical prowess with proven ability to derive insights that create actionable initiatives
• Solid understanding of testing frameworks and methodologies and the ability to design end to end experiments
• Ability to effectively prioritize and execute tasks in a fast-paced environment
• Strong storyteller with experience building compelling and creative campaigns
• Experience using CRM automation tools (Braze or similar) and analytics & data visualization tools (i.e. Looker, Amplitude)
• Strong understanding of media landscape, specifically in streaming and subscription

based services

• Prior experience working with international audiences and/or online communities

Crownn Company Pte Ltd