Sales Director

SkyBridge Luxury & Associates is seeking an outstanding Director of Sales to spearhead operations for a Luxury Resort located in the picturesque beach town of Huntington Beach. We’re in search of a dynamic leader with a strong background in luxury hospitality, equipped with a blend of creativity, strategic vision, and a dedication to delivering unmatched guest experiences. The ideal candidate will possess expertise in both group and leisure sales, a proven ability to drive revenue growth, and the skill to position a luxury resort as the ultimate destination. Join us in shaping the future of luxury hospitality in Huntington Beach!

Position Summary:

Creates an environment and culture of leaders with dynamic selling skills and a sense of customer urgency that meets the financial needs of the organization and surpasses customer expectations. Directs the day-to-day Sales Department to achieve the property mission and goals. Actively defines, refines, and continuously improves processes, systems, and performances to foster an environment of leadership, innovation, education, and growth for each team member.

Primary Responsibilities/Essential Functions:

1. Provide guidance and direction to ensure overall departmental success. Manages subordinate sales staff. Responsible for the overall direction, coordination, and evaluation of the Sales Department. Carries out supervisory responsibilities following the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training team members; planning, assigning, and directing work; appraising performance; rewarding and disciplining team members; addressing complaints and resolving problems. Responsible for planning department goals and directing team members to achieve results.

2. Actively solicits new business opportunities through prospecting new customers and using network channels to open doors to new customers. Seeks methods to penetrate key business activities within the marketplace and finds profitable ways to bring this business to the hotel. Researches information on markets and trends and the clients supporting those markets locally. Develops and implements individual and department sales plans to successfully identify and close new/additional business. Participates in community and industry events to market the property.

3. Develop strategies for forecasting and analyzing sales needs and developing effective product responses, delivery systems, and methods for measuring and evaluating results. Develops, implements, and evaluates short and long-term tactics and programs focused on customer and market needs/conditions to ensure the achievement of revenue goals. Ensures accurate and current related sales/marketing data is readily available to support and document decision-making processes.

4. Plans, manages and evaluates all financial aspects of the sales efforts throughout the property to ensure cost-effectiveness and optimal utilization of resources. Supports all staff’s direct sales efforts including sales trips, off-property functions, and customer entertainment.

5. Participates in the hiring process by interviewing potential team members and selecting those that best meet staffing needs. Participates in management training. Follows all Human Resources policies. Ensures staff receives any

required training or attends mandatory meetings.

6. Prepares annual budget. Achieves budgeted revenues, controls expenses, and maximizes profitability within assigned areas. Utilizes corporate-approved computer programs to analyze forecasts, cost, and revenue reports. Makes decisions and takes action based on that information to maximize profitability.

7. Ensures guests receive outstanding, consistent, exceptional service by working with other departments to communicate guest expectations and ensure expectations are met or exceeded. Seeks opportunities to improve satisfaction and immediately handles any guest concerns or complaints.

8. Reporting to work as scheduled (on time and regularly) is an essential function of the job.

Qualifications (relevant experience, education, and training):

1. High school diploma or general education degree (GED), or equivalent combination of education and experience. Bachelor’s degree in Hospitality Management desired.

2. Five or more years of related and progressive sales experience in a similar organization. Two years as a supervisor/manager in a similar setting desired.

3. Possess solid knowledge of hotel service standards, guest relations, and etiquette. Ability and experience in successfully leading and coordinating staff in a high-volume, time-sensitive environment. Requires ability to lead others in the department by mentoring and providing training that results in staff that meets/exceeds guest expectations and provides a high level of guest satisfaction.

4. Ability to develop and maintain effective sale processes designed to attain maximum revenue while ensuring adherence to established operating criteria.

5. Completes all required training as scheduled.

6. Strong knowledge of sales techniques with strong skills and ability to negotiate and close sales.

7. Requires ability to determine the needs of customers and persuasively present sales options through verbal face-to-face and telephone interactions. Must be able to create and effectively provide sales presentations and materials to potential customers. Contacts sometimes contain confidential/sensitive information so require the ability to use discretion. Must demonstrate a positive attitude and professional demeanor.

8. Due to the cyclical nature of the hospitality industry, team members may be required to work varying schedules to reflect the business needs of the hotel. Work schedules will include working on holidays, weekends, and alternate shifts.

The position requires working from a property location a minimum of 4 days a week.

SkyBridge Luxury & Associates