E-Commerce Conversion Strategist / Sales Funnel Manager

Title: E-Commerce Conversion Strategist / Sales Funnel Manager

Location: Phoenix, Az

Type of Position: Full-Time, In-Person, Salary + bonus package

Compensation: Commensurate with skill level and experience

Contact: Email [email protected] with the subject line SALES. Include your resume and any other information you think is relevant to be considered for this position.

The Mission

Your mission is to develop a seamless, high-performing sales system and scale it to generate over $1.5 million top-line revenue in the first 18 months. 

What You’ll Be Doing

In this role, you will be responsible for the development, implementation, and management of Momentum’s sales funnel for products including Merchandise, Equipment, Training Software, etc. This includes:

Email, Social Media, and Digital Media Sales Strategy Management:

• Collaborate with content team to ensure social media strategies are aligned with product strategies
• Work with Producer and Merchandise lead to ensure creators are displaying and advertising products per the decided strategy.
• Ensure that current products are being framed and marketed correctly to the proper audiences with seamless customer experience.
• Develop and execute email marketing and retargeting campaigns
• Analyze customer feedback and behavior to optimize conversions and funnel efficiency

Product Development: 

• Pitch ideas for new products based on analysis of our brand, market position, audience demographics, and purchasing behavior
• Develop and hit sales targets for new products
• Develop pricing strategies for all products to maximize profit

Website and In-App Conversion Optimization:

• Optimize website language and customer experience to maximize e-commerce conversions
• Optimize in-app language, push notification strategy, pop up strategy, and customer experience to maximize conversions to paid customers

Content Optimization:

• A/B test scripts for sponsor and product integrations to maximize conversion rates 
• Study analytics to develop a “best practices” list for in content advertising 

Analysis and Reporting:

• Study customer behavior and adapt to changing customer demands 
• Analyze campaign results to ensure we meet our sales goals
• Deliver weekly reports to management detailing results, identifying problems, and outlining proposed solutions
• Develop and maintain real-time analytics dashboards 

Objectives

• Increase website and in-app conversion rates in each of the first 3 months you’re in this role
• Increase click through rates on in-content ads in each of the first 3 months you’re in this role
• Increase gross sales and profit in each of the first 3 months you’re in this role
• All product and software content integrations tracked in airtable
• Analytics dashboards updated daily

Requirements

• Baseball Knowledge: Familiarity with the professional, collegiate, and youth baseball landscapes. Deep understanding of what players in each age group desire and the unique problems they face.
• Analytical Skills: Proficiency in data analysis and the ability to derive actionable insights from metrics and user behavior.
• Digital Marketing Knowledge: Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media.
• User Experience (UX) Design: Knowledge of UX principles and best practices to optimize website and app usability.
• A/B Testing and Experimentation: Experience in conducting A/B tests and experimentation to improve conversion rates.
• Copywriting and Content Marketing: Skill in creating persuasive and engaging sales and marketing language for integration into digital content.
• Customer Behavior Analysis: Understanding of consumer behavior and psychology to tailor strategies effectively.
• Marketing Automation: Familiarity with marketing automation tools and platforms for efficient campaign management.
• Sales Funnel Optimization: Expertise in optimizing sales funnels, including landing pages, checkout processes, and lead generation.
• Conversion Rate Optimization (CRO): Proficiency in CRO techniques to identify and address barriers to conversion.
• Project Management: Strong project management skills for coordinating and tracking conversion optimization initiatives.
• Communication: Excellent communication skills to collaborate with both creative and analytically minded people and report on strategy outcomes.
• Tech Savviness: Familiarity with various digital tools, web analytics, CRM systems, and marketing automation software.
• Problem-Solving: Ability to identify conversion challenges and devise creative solutions.
• Adaptability: Willingness and ability to stay updated with industry trends and emerging technologies.
• Results-Oriented: A focus on achieving measurable results, such as increased conversion rates and revenue growth.
• Data-Driven Decision-Making: Strong reliance on data and insights for informed decision-making and strategy refinement.
• Customer-Centric Approach: Commitment to enhancing the customer experience through conversion optimization.
• Multitasking: Ability to manage multiple campaigns and initiatives simultaneously.
• Creativity: Thinking creatively to develop innovative strategies and solutions.

Standards

To succeed in this role, you will need to integrate seamlessly with every member of our team. In addition to the technical skills mentioned above, that requires proficiency in professionalism, communication, and attention to detail. We often work long hours, so a strong work ethic and stamina are must-have skills. We love YouTube and entertaining baseball fans around the world, and we are always searching for new ways to do that. We expect every team member to be curious, display a high level of learning aptitude, and suggest creative solutions to problems we encounter. 

Momentum