L’Auberge de Sedona is a Forbes 4 Star resort located on the banks of Oak Creek in the majestic Red Rock country of Sedona, AZ.
The Director of Sales has direct oversight of sales and catering operations for the resort. This role has the responsibility to achieve annual sales goals through optimal occupancy and ADR growth. This individual will oversee operations of the hotel sales department including but not limited to direct sales, follow-up sales administration, hiring of staff, training, managing and coaching. Additional responsibilities include the development and achieving of the sales budget, forecast and business plans.
QUALIFICATIONS:
- At least 2 years of progressive hotel sales experience manager required, director experience preferred
- Must have a valid driver’s license in the applicable state.
- Must possess highly developed verbal & written communication skills to frequently negotiate convince sell and influence other managerial personnel hotel guest(s) and/or corporate clients.
- Must have thorough experience with professional selling skills: opening probing supporting closing
- Shows strong analytical skills and strategic vision in establishing appropriate sales deployment
- Must be proficient in general computer knowledge especially Microsoft Office products
- Must be able to work independently and simultaneously manage multiple tasks
- Have a strong financial acumen with experience in creating budgets, forecasts, goals.
- Strong organization and presentation skills
- Requires advanced knowledge of the principles and practices within the sales/hospitality profession.
- Must work well in stressful high pressure situations; maintain composure and objectivity under pressure.
- Must be able to work with and understand financial information and data and basic arithmetic functions.
RESPONSIBILITIES:
- Coordinate all group transient and catering sales solicitations and bookings to maximize overall revenue.
- Develop recommend implement and manage the division’s annual budget and the advertising public relations marketing and sales plans and programs for the hotel to maximize rate occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
- Proactively conduct outside sales calls conduct sales tours and entertain clients.
- Understand the content reflected in contracts and how to negotiate terms therein.
- Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
- Monitor production of all top accounts and evaluate trends within your market.
- Adheres to Aimbridge Hospitality’s established regulations company standards sales standards and sales metrics related.
- Comply with attainment of individual goals as well as team goals and budgeted metrics.
- Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
- Maintain strong visibility in local community and industry organizations.
- Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management providing training on a rotational basis.
- Maintains professional working relationship and promote open lines of communication relationships to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave Aimbridge Digital or Branded field marketing).
- Travel is approx 10% of time.
Evolution Hospitality
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