Sharesale
Log InSign Up
HomeManager, Audience Strategy

Manager, Audience Strategy

$$$

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I’s in Initiative and these represent our core values and behaviors.

  • INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
  • INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
  • IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
  • IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Summary

The Audience Solutions team is a function within the Strategy craft, built to strengthen our data-led services and strategic planning. We’re looking for someone excited by the changes disrupting businesses and transforming those challenges into growth opportunities.

As the Audience Strategy Manager, you will contribute to modernizing Initiative’s audience-first approach by answering questions through analysis and creating solutions through our tech stack that solve our clients’ business challenges.

The Audience Solutions team evolves our client’s audience first planning and data-driven media activation by working cross-functionally across crafts. We help to maximize our client’s desired business outcomes by utilizing our people-based data to identify market insights for marketing decisions.

You will act as a day-to-day contributor on specific client teams supporting market analysis, audience segmentation & identification, insights development, and activation opportunities to deliver on our client’s goals. You will be expected to become an expert in leveraging the agency’s and client’s proprietary data assets.

To be successful in this role, the person needs to be a critical thinker with the desire to identify and solve a brand’s business problems through data.

Responsibilities

  • Support the analysis about our client’s industry and their position within it to identify audience opportunities to drive growth
  • Support in the maintenance of excellent client relationships & understanding of the clients’ key business and challenges
  • Being considered a valuable contributor during client meetings with the ability to respectfully challenge others’ opinions in the right forum/manner
  • Knowing the various functions of our tech stack across insights & activations for delivering on client project.
  • Collaborating with internal teams to maintain a full view on the media activation and ensuring it ties to the overarching audience framework
  • Partner with the Audience Science team to use statistical models to build advanced high-value audiences
  • Work with clients to understand their 1PD collection and attributes to utilize for media activation and advanced modeling
  • Collaborate with media activation teams to identify the optimal data sources across 1P, 2P and 3P that translate audience strategy into a consistent framework
  • Understanding of data and digital media ecosystem to identify new data opportunities to enhance activation efforts
  • Champion in innovation and help client educate and develop forward-thinking digital roadmap and testing plan

Required Skills

  • Hands-on experience in digital marketing technologies, including DSP, DMP, CDP or CRM platforms. Experience in Client MarTech will be a plus.
  • Understanding in data and digital media ecosystem with the ability to see from the brand’s business lens
  • Experience in using research & data to identify insights to inform marketing strategies
  • Ability to manage multiple projects and work collaborate across various stakeholders
  • Proven success in collaborating across multiple teams, handling multiple high-priority projects in a fast-paced setting
  • Excellent written, and verbal communication and presentation skills including the ability to develop story-telling presentation decks

Desired Skills

  • Minimum 4 years experience in audience development, data-driven marketing and/or digital marketing with a strong understanding of ad tech and data landscape
  • Working knowledge of all media activation channels (programmatic, social, search, TV, OOH, etc.) and understanding full funnel addressable activation best practices
  • Ability to think differently: creative & adaptive, entrepreneurial, independently-minded

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Initiative

Related jobs:

Part-Time Brand Ambassadors have a customer first mindset and are passionate about providing a personalized and inspiring shopping experience that exceeds the customer’s expectations.  Success is achieved by being a team player who is curious, resourceful, and exemplifies inclusivity.
Brand Ambassadors are the entry point for future Leadership roles within Ralph Lauren where you can begin to write your Next Great Chapter.​
  • Motivated to drive their business day to day and achieve daily, weekly, monthly sales goals.
  • Proactively drives business through focusing on the customer at the core of all decisions
  • Supports company initiatives
  • Participates in team training to execute business results
  • Utilizes “More Ways to Shop” to drive business results and supports use of new technology
  • Represents the customer experience expectations in store
  • Delivers a consistent experience aligned to RL Brand expectations by supporting the company and store vision
  • Champion of RL core values
  • Supports a collaborative environment with the customer at its core
  • Engages in networking to start to build a clientele
  • Provides on going feedback to Management on successes and opportunities
  • Strengthen customer connectivity with alternative paths to purchase by supporting alternative purchasing processes – Gladly, Click to Zoom, JRNI, Ship to Home.
  • Broaden customer accessibility to product discovery – QR codes, digital catalogs, virtual stores.
  • Provides necessary feedback to Management on category opportunities or needs.
  • Ensures sales floor and all store standards are met at all time.

Job Summary

A company is looking for a Production Assistant to support social media content creation.

Key Responsibilities
  • Coordinate production efforts for social media content across multiple platforms
  • Track project deadlines, shoots, and confirm all project details
  • Manage relationships with core and cross-functional teams and external partners
Required Qualifications
  • 4+ years of production experience for social media editorial video assets
  • Experience managing production across various media formats
  • Familiarity with licensing and legal contracts
  • Experience managing multiple projects with various stakeholders
  • BA degree required
$$$
Full-Time Brand Ambassadors have a customer first mindset and are passionate about providing a personalized and inspiring shopping experience that exceeds the customer’s expectations. Success is achieved by being a team player who is curious, resourceful, and exemplifies inclusivity. Brand Ambassadors are the entry point for future Leadership roles within Ralph Lauren, where you can begin to write your Next Great Chapter.​
  • Understands and delivers sales and profit performance, understanding key tools and resources to drive selling
  • Supports the store in the execution of company initiatives
  • Supports and participates in team training to execute business results
  • Creative in thinking of new way to engage clients and reach out to a wider client base
  • Is the ideal representative of the customer experience expectations in store
  • Delivers a consistent experience aligned to RL Brand expectations by supporting the company and store vision
  • Engages in store client initiatives and community outreach
  • Champion of RL core values
  • Embraces RL “More ways to shop” and new technology
  • Supports a collaborative environment with the customer at its core
  • Engages in networking and sourcing talent
  • Provides on going feedback to Management on successes and opportunities
  • Strengthen customer connectivity with alternative paths to purchase by supporting alternative purchasing processes – Gladly, Click to Zoom, JRNI, Ship to Home.
  • Broaden customer accessibility to product discovery – QR codes, digital catalogs, virtual stores.
  • Maintains exceptional productivity standards through store execution
  • Upholds all company policies and procedures
  • Provides necessary feedback to Management on category opportunities or needs.
  • Ensures sales floor and all store standards are met at all time.
Part-Time Brand Ambassadors have a customer first mindset and are passionate about providing a personalized and inspiring shopping experience that exceeds the customer’s expectations.  Success is achieved by being a team player who is curious, resourceful, and exemplifies inclusivity.
Brand Ambassadors are the entry point for future Leadership roles within Ralph Lauren where you can begin to write your Next Great Chapter.​
  • Motivated to drive their business day to day and achieve daily, weekly, monthly sales goals.
  • Proactively drives business through focusing on the customer at the core of all decisions
  • Supports company initiatives
  • Participates in team training to execute business results
  • Utilizes “More Ways to Shop” to drive business results and supports use of new technology
  • Represents the customer experience expectations in store
  • Delivers a consistent experience aligned to RL Brand expectations by supporting the company and store vision
  • Champion of RL core values
  • Supports a collaborative environment with the customer at its core
  • Engages in networking to start to build a clientele
  • Provides on going feedback to Management on successes and opportunities
  • Strengthen customer connectivity with alternative paths to purchase by supporting alternative purchasing processes – Gladly, Click to Zoom, JRNI, Ship to Home.
  • Broaden customer accessibility to product discovery – QR codes, digital catalogs, virtual stores.
  • Provides necessary feedback to Management on category opportunities or needs.
  • Ensures sales floor and all store standards are met at all time.
$$$
The AppleCare Procedures team is searching for a Procedures Content Strategist to lead the planning and creation of content driven experiences within Collaborative Procedures and Bullet News.This is an excellent opportunity for a strategist who can adjust to new content approaches and above all look for ways to innovate our content.This role improves the Advisor experience by mapping business procedural intents to targeted content that is optimized for an Advisor audience.Your results will provide creative solutions that ensure an extraordinary experience with our products. Acting as the authority, you will build content strategy and plans using analytically derived ideas along with a deep understanding of Apple Business procedures, contact center strategies and Apple products and how Advisors find, consume, and digest procedural content.You will be directly responsible for the overall quality of procedures content, which can include but not limited to, article writing quality, tone, and structure. You will identify content gaps and low performing areas and prioritize those for improvements. This includes providing business intelligence to help identify business impacts and provide solutions for those impacts. This candidate will move fluidly from the big picture to the smallest detail while utilizing your analytical skills to ensure the content is tightly aligned with the Advisor and cross functional team needs. Your ability to collaborate will ensure success when you engage content writers, design/UX teams, other content strategists, and product owners with creative, research-based content plans that shape content structure, visuals, and tone.As a successful content strategist, you will focus on serving the needs of AppleCare Contact Center Advisors by making procedural content easier to find, use and understand. Specifically, in this role you will:Create when necessary and plan(aways) Collaborative Procedure and Bullet News content for use on AppleCare tools and systems.Synthesize requests and inputs from a variety of sources into a cohesive content plan.Use a combination of data analysis and creative thinking to develop the best approach for content optimization.Use data to prioritize when we create/update content and recommend strategies to make our content more effective.Review data and content plans with marketing, writing and engineering teams.Lead conversations with content partners to find consensus and create timelines for content change and creation.Track key critical metrics to measure content effectiveness and develop improvement plans as needed.Build and maintain positive relationships with marketing, legal, engineering, production/writing/editorial, and retail teams.Communicate project status regularly to cross-functional teams and senior leadership.Attend all alignment and business intelligence meetings representing Procedure and Bullet News Content strategy.Facilitate roundtables, data research, and surveys to support a cohesive procedural content strategy.
$$$
The AppleCare Procedures team is searching for a Procedures Content Strategist to lead the planning and creation of content driven experiences within Collaborative Procedures and Bullet News. This is an excellent opportunity for a strategist who can adjust to new content approaches and above all look for ways to innovate our content.This role improves the Advisor experience by mapping business procedural intents to targeted content that is optimized for an Advisor audience. Your results will provide creative solutions that ensure an extraordinary experience with our products. Acting as the authority, you will build content strategy and plans using analytically derived ideas along with a deep understanding of Apple Business procedures, contact center strategies and Apple products and how Advisors find, consume, and digest procedural content.You will be directly responsible for the overall quality of procedures content, which can include but not limited to, article writing quality, tone, and structure. You will identify content gaps and low performing areas and prioritize those for improvements. This includes providing business intelligence to help identify business impacts and provide solutions for those impacts. This candidate will move fluidly from the big picture to the smallest detail while utilizing your analytical skills to ensure the content is tightly aligned with the Advisor and cross functional team needs. Your ability to collaborate will ensure success when you engage content writers, design/UX teams, other content strategists, and product owners with creative, research-based content plans that shape content structure, visuals, and tone.As a successful content strategist, you will focus on serving the needs of AppleCare Contact Center Advisors by making procedural content easier to find, use and understand. Specifically, in this role you will:Create when necessary and plan(aways) Collaborative Procedure and Bullet News content for use on AppleCare tools and systems.Synthesize requests and inputs from a variety of sources into a cohesive content plan.Use a combination of data analysis and creative thinking to develop the best approach for content optimization.Use data to prioritize when we create/update content and recommend strategies to make our content more effective.Review data and content plans with marketing, writing and engineering teams.Lead conversations with content partners to find consensus and create timelines for content change and creation.Track key critical metrics to measure content effectiveness and develop improvement plans as needed.Build and maintain positive relationships with marketing, legal, engineering, production/writing/editorial, and retail teams.Communicate project status regularly to cross-functional teams and senior leadership.Attend all alignment and business intelligence meetings representing Procedure and Bullet News Content strategy.Facilitate roundtables, data research, and surveys to support a cohesive procedural content strategy.

Job Summary

A company is looking for a Data Driven Digital Marketing Specialist to join their marketing team.

Key Responsibilities:
  • Create and manage digital marketing campaigns across various channels
  • Analyze marketing data to measure campaign effectiveness and provide insights
  • Implement and manage SEO and SEM strategies to enhance online visibility
Qualifications:
  • Bachelor’s degree in Marketing, Data Analytics, or a related field
  • 5+ years of experience in digital marketing, preferably in a SaaS or healthcare environment
  • Proficiency in marketing automation tools, specifically HubSpot
  • Experience with data analysis tools such as Google Analytics
  • Familiarity with CRM systems and understanding of webhooks and API integrations
$$$
Job Type:
Actor
Skills:
Acting

Casting Call: Child Actor for Hotel Booking Site Commercial – Filming in Thailand

Job Description: Miami Talent Casting is searching for talented young actors nationwide to portray the child of a “Mermaid Family” in a commercial for a well-known hotel booking site. This role is perfect for a strong swimmer who is comfortable with physical comedy and willing to travel to Thailand for filming. Travel expenses for the child and one parent/guardian are fully covered. Please note, filming requires availability from November 19 to December 2, and applicants must be open to missing Thanksgiving in the U.S.

Job Responsibilities:

  • Portray the son or daughter of a Mermaid family, bringing energy and humor to the role.
  • Perform physical comedy and demonstrate strong swimming skills, including comfort with leg constraints.
  • Participate in a costume fitting session prior to the shoot.
  • Follow directions from the production team and collaborate with fellow cast members to bring the character to life.

Requirements:

  • Must be a U.S. passport holder with a passport valid for at least 6 months.
  • Comfortable swimming with legs constrained; strong swimming skills are essential.
  • Available to travel and film in Thailand between November 19 and December 2.
  • Great acting ability, with a knack for physical comedy.
  • Submission must include the parent or guardian’s contact information, recent photos, and a video of the child swimming. Videos larger than email size can be sent via WeTransfer.

Compensation:

  • Session Fee: $700 for 10 hours
  • Fitting Fee: $75 per hour (up to 4 hours max)
  • Travel Day Rate: $350
  • Down Day Rate: $350
  • Buyout Fee: $7,500 if talent appears in the final edit; additional $7,500 with a 10% increase option for a second year
  • Print Fee: $2,000 if content is used, with a 10% increase for the second year
  • Per Diem: $50/day for duration of the trip

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role:

We are seeking a highly motivated Technical Content Specialist to join our dynamic team. This role will involve collaborating with cross-functional teams and stakeholders to create engaging online content that enhances the learning experience around our technical products and sales knowledge. The ideal candidate will have a strong background in technical writing and a passion for delivering high-quality content.

Your Responsibilities: 

  • Collaborate with cross functional teams/stakeholders to deliver agreed upon objectives
  • Create engaging online content for the best learning experience around technical products and sales knowledge
  • Utilize key stakeholders and partnerships for delivery of content
  • Measure online content effectiveness and usage
  • Partner with brand managers to help execute on marketing tactics that accelerate brand growth with customers through technical writing support
  • Support the Elanco Creative Services team with content creation supporting the overall U.S. Farm Animal marketing and sales needs
  • Coordination of select Elanco U.S. Farm Animal creative service projects and connection back with the business

What you need to succeed (minimum qualifications): 

  • Education: Bachelor’s degree in business, marketing, animal sciences or related major.
  • Required Experience: 3 + years working in animal health pharmaceutical or related corporate industry. 2-5 years of marketing and/or sales experience. 2-5 years of training content creation experience
  • Qualified candidates must be legally authorized to be employed in the United States. Elanco does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

What will give you the competitive edge (preferred qualifications): 

  • Demonstrated excellence in modern content creation skills.
  • Strong experience in coordination and implementation across multiple functions and complex environments.
  • Experience with building training curriculum and coordination with 3rd party vendors.
  • Experience in sales or marketing, with proficiency in technical knowledgeand driving essential wins.
  • Strong project management skills and ability to prioritize
  • Strong communication skills, both verbal and written
  • Strong digital literacy with the ability to utilize multiple software’s for a variety of content creation

Additional Information:

  • Location: Global Elanco Headquarters – Greenfield, IN – Hybrid Work Environment
  • Travel: Less than 10%

Don’t meet every single requirement? Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don’t necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco Benefits and Perks:

We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:

  • Multiple relocation packages
  • Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
  • 8-week parental leave
  • 9 Employee Resource Groups
  • Annual bonus offering
  • Flexible work arrangements
  • Up to 6% 401K matching

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Job Summary

A company is looking for a Senior VFX Artist to join their team.

Key Responsibilities
  • Create high-quality special effects while considering technical specifications
  • Collaborate with various departments to deliver top-notch visual effects
  • Stay updated on contemporary effects techniques and technologies
Required Qualifications and Education
  • 2+ years of experience creating VFX for video games
  • University degree in visual arts or a related field, or a college diploma in graphic arts
  • Strong understanding of particle systems, postprocessing effects, and shaders
  • Familiarity with game engines, tools, and development processes
  • Working knowledge of a commercial 3D package
Part-Time Brand Ambassadors have a customer first mindset and are passionate about providing a personalized and inspiring shopping experience that exceeds the customer’s expectations.  Success is achieved by being a team player who is curious, resourceful, and exemplifies inclusivity.
Brand Ambassadors are the entry point for future Leadership roles within Ralph Lauren where you can begin to write your Next Great Chapter.​
  • Motivated to drive their business day to day and achieve daily, weekly, monthly sales goals.
  • Proactively drives business through focusing on the customer at the core of all decisions
  • Supports company initiatives
  • Participates in team training to execute business results
  • Utilizes “More Ways to Shop” to drive business results and supports use of new technology
  • Represents the customer experience expectations in store
  • Delivers a consistent experience aligned to RL Brand expectations by supporting the company and store vision
  • Champion of RL core values
  • Supports a collaborative environment with the customer at its core
  • Engages in networking to start to build a clientele
  • Provides on going feedback to Management on successes and opportunities
  • Strengthen customer connectivity with alternative paths to purchase by supporting alternative purchasing processes – Gladly, Click to Zoom, JRNI, Ship to Home.
  • Broaden customer accessibility to product discovery – QR codes, digital catalogs, virtual stores.
  • Provides necessary feedback to Management on category opportunities or needs.
  • Ensures sales floor and all store standards are met at all time.
$$

Casting Call: TV Series – Servants to Higher Power People (SAG & Non-SAG)

Job Description: Ahart Casting is seeking male and female actors ages 18-40 to portray servants to high-power individuals in an upcoming TV series. This role requires individuals with specific costume sizes and an authentic look, adding to the series’ immersive and historical setting. Both SAG and Non-SAG actors are welcome to apply.

Job Responsibilities:

  • Portray a servant character with authenticity and commitment to the role.
  • Wear provided costumes and ensure they fit well (costume sizes specified below).
  • Maintain professionalism on set and follow the directions of the production team.
  • Be flexible with work hours as filming schedules may vary.

Requirements:

  • Age 18-40.
  • Female: Dress size 0-4; Male: Jacket size 34-38.
  • Natural hair color with no visible tattoos.
  • Willingness to attend a costume fitting in Santa Clarita, CA.
  • Full availability for the tentative work dates.
  • Flexibility in schedule.

Compensation:

  • SAG Rate: $216 for 8 hours.
  • Non-SAG Rate: $140 for 8 hours.
  • Costume fitting rate: 1/4 of check rate.

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
03-22-2024

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!