Business Overview
We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.
There are four I’s in Initiative and these represent our core values and behaviors.
- INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
- INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
- IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
- IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
Position Summary
The Audience Solutions team is a function within the Strategy craft, built to strengthen our data-led services and strategic planning. We’re looking for someone excited by the changes disrupting businesses and transforming those challenges into growth opportunities.
As the Audience Strategy Manager, you will contribute to modernizing Initiative’s audience-first approach by answering questions through analysis and creating solutions through our tech stack that solve our clients’ business challenges.
The Audience Solutions team evolves our client’s audience first planning and data-driven media activation by working cross-functionally across crafts. We help to maximize our client’s desired business outcomes by utilizing our people-based data to identify market insights for marketing decisions.
You will act as a day-to-day contributor on specific client teams supporting market analysis, audience segmentation & identification, insights development, and activation opportunities to deliver on our client’s goals. You will be expected to become an expert in leveraging the agency’s and client’s proprietary data assets.
To be successful in this role, the person needs to be a critical thinker with the desire to identify and solve a brand’s business problems through data.
Responsibilities
- Support the analysis about our client’s industry and their position within it to identify audience opportunities to drive growth
- Support in the maintenance of excellent client relationships & understanding of the clients’ key business and challenges
- Being considered a valuable contributor during client meetings with the ability to respectfully challenge others’ opinions in the right forum/manner
- Knowing the various functions of our tech stack across insights & activations for delivering on client project.
- Collaborating with internal teams to maintain a full view on the media activation and ensuring it ties to the overarching audience framework
- Partner with the Audience Science team to use statistical models to build advanced high-value audiences
- Work with clients to understand their 1PD collection and attributes to utilize for media activation and advanced modeling
- Collaborate with media activation teams to identify the optimal data sources across 1P, 2P and 3P that translate audience strategy into a consistent framework
- Understanding of data and digital media ecosystem to identify new data opportunities to enhance activation efforts
- Champion in innovation and help client educate and develop forward-thinking digital roadmap and testing plan
Required Skills
- Hands-on experience in digital marketing technologies, including DSP, DMP, CDP or CRM platforms. Experience in Client MarTech will be a plus.
- Understanding in data and digital media ecosystem with the ability to see from the brand’s business lens
- Experience in using research & data to identify insights to inform marketing strategies
- Ability to manage multiple projects and work collaborate across various stakeholders
- Proven success in collaborating across multiple teams, handling multiple high-priority projects in a fast-paced setting
- Excellent written, and verbal communication and presentation skills including the ability to develop story-telling presentation decks
Desired Skills
- Minimum 4 years experience in audience development, data-driven marketing and/or digital marketing with a strong understanding of ad tech and data landscape
- Working knowledge of all media activation channels (programmatic, social, search, TV, OOH, etc.) and understanding full funnel addressable activation best practices
- Ability to think differently: creative & adaptive, entrepreneurial, independently-minded
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Initiative
Related jobs:
Event Coordinator
Job Description
An anime-focused organization is seeking Event Coordinators to help organize and manage community events, conventions, meetups, and special activities. This position is ideal for organized professionals who enjoy planning memorable experiences.
Job Responsibilities
- Coordinate event logistics and scheduling.
- Assist with setup and event operations.
- Communicate with vendors, guests, and volunteers.
- Ensure successful event execution.
Requirements
- Strong organizational skills.
- Excellent communication abilities.
- Ability to multitask in fast-paced environments.
- Event planning experience is preferred but not required.
Compensation
- Paid opportunities may be available depending on the position.
- Free VIP event admission.
- Complimentary photoshoots.
- Potential travel opportunities.
Promoters & Marketing Team Members
Job Description
An expanding anime and pop culture community in New York City is looking for enthusiastic Promoters and Marketing Team Members to help grow its audience, spread awareness, and support community events. This opportunity is ideal for individuals passionate about anime, conventions, cosplay, and fan communities who want to contribute to a growing organization.
Job Responsibilities
- Promote community events and initiatives online and in person.
- Assist with marketing campaigns and audience engagement.
- Help expand the community through outreach efforts.
- Represent the organization at events and meetups.
- Collaborate with the team on promotional strategies.
Requirements
- Passion for anime, cosplay, gaming, or pop culture communities.
- Strong communication and interpersonal skills.
- Reliable and motivated team player.
- Ability to engage with community members both online and in person.
- Marketing or promotional experience is a plus but not required.
Compensation
- Paid opportunities may be available depending on the position.
- Free VIP entry to community events and meetups.
- Free photoshoots.
- Travel opportunities, including flights for select travel events depending on the role.
Film Crew Hiring Call for Chicago Productions
Job Description
A production company is seeking experienced film and television crew members for upcoming projects in the Chicago area. This is a paid opportunity for industry professionals looking to join narrative film and television productions. Casting directors and production managers are currently hiring skilled crew members across multiple departments to support upcoming shoots and future projects.
Job Responsibilities
- Collaborate with production teams to support film and television projects
- Maintain professionalism and efficiency on set
- Execute department-specific responsibilities according to production needs
- Assist with ensuring productions run smoothly and safely
- Follow production schedules and project requirements
Requirements
- Previous film, television, or production experience preferred
- Strong communication and teamwork skills
- Ability to work in a fast-paced production environment
- Reliable, organized, and detail-oriented
- Narrative film and television experience preferred
- Must be available for projects in the Chicago area
Compensation
- Paid production positions
- Opportunities on upcoming and future productions
- Professional networking opportunities
- Experience working with established production teams
Job Description
A production filming in the Houston and Pearland area is seeking an experienced 1st Assistant Camera (1st AC) / Focus Puller with Ronin 4D experience. This paid crew opportunity is ideal for camera professionals who have experience managing focus on advanced camera systems and can contribute to a fast-paced production environment.
Job Responsibilities
- Serve as the 1st Assistant Camera / Focus Puller during production.
- Pull and maintain accurate focus while operating with the Ronin 4D camera system.
- Assist the camera department with equipment setup and operation.
- Collaborate closely with the Director of Photography and camera crew.
- Ensure camera equipment is functioning properly throughout production.
Requirements
- Proven experience as a 1st AC or Focus Puller.
- Must have experience pulling focus on a Ronin 4D system.
- Own wireless focus system preferred.
- Strong technical knowledge of camera operations and focus management.
- Ability to work efficiently in a production environment.
- Must be available for scheduled shoot dates.
Compensation Details
- Paid position
- Rate will be discussed with selected candidates
Film Crew for Watch Party Event
Job Description
A production team is seeking an experienced film crew to capture a live watch party event in Midland, Texas. This videography opportunity is ideal for creative professionals who specialize in event coverage and can deliver high-quality footage that captures the energy and atmosphere of a live gathering. Teams with experience filming events, branded content, and social media campaigns are encouraged to apply.
Job Responsibilities
- Film and document a live watch party event
- Capture high-quality video footage of attendees and activities
- Work collaboratively with event organizers and production staff
- Manage camera equipment and on-site production needs
- Deliver professional event coverage that highlights key moments
Requirements
- Prior videography or film production experience
- Must provide examples of previous video work
- Minimum crew size of 2–3 people
- Strong understanding of event filming and production
- Reliable equipment and professional workflow
- Ability to work efficiently in a live event environment
Compensation
- Paid film crew opportunity
- Professional event production experience
- Opportunity to expand your portfolio
- Networking opportunities with industry professionals
Entertainment Industry Production Staff
Job Description
A growing television and digital media network is hiring motivated professionals and aspiring creatives to join its production team. Opportunities are available across multiple departments, including content creation, production, post-production, casting, photography, and event support. Training is available for select positions, making this an excellent opportunity for both experienced professionals and individuals looking to gain hands-on entertainment industry experience.
Job Responsibilities
- Support television, digital media, and content production projects
- Collaborate with creative and production teams to deliver high-quality content
- Assist with filming, editing, casting, photography, or production operations depending on the role
- Maintain professionalism and reliability in a fast-paced production environment
- Contribute to the development of original programming and entertainment content
Requirements
- Passion for television, media, production, or entertainment
- Strong communication and teamwork skills
- Reliable, professional, and motivated work ethic
- Relevant experience preferred but not required for select positions
- Ability to work collaboratively in a creative environment
Available Positions
- Assistant Editors
- Story Producers
- Videographers
- Photographers
- Drivers / Security
- Licensed Medics
- Casting Producers
- Makeup Artists (MUA)
- Hair Stylists
Compensation
- Competitive compensation based on position and experience
- Training opportunities available for select roles
- Hands-on experience in television and digital media production
- Opportunity to work with a growing entertainment network
Job Description
A paid narrative video production for a hat brand is seeking experienced crew members to join a small, low-budget production team. Producers are looking for talented professionals who can contribute their expertise and, ideally, provide their own equipment. This is a collaborative project with a streamlined crew and an engaging creative concept.
Job Responsibilities
- Perform assigned crew duties throughout production.
- Collaborate with the director, producers, and fellow crew members.
- Assist in maintaining efficient production workflows.
- Provide and operate personal equipment when applicable.
- Ensure professional-quality production standards are maintained.
Available Positions
Sound Operator / Mixer
- Manage on-set audio recording and sound quality.
- Operate sound equipment and monitor audio levels.
1st Assistant Camera (1st AC)
- Assist camera department operations.
- Maintain focus, camera setup, and equipment readiness.
Gaffer
- Oversee lighting setup and execution.
- Work closely with the camera team to achieve the desired visual look.
Requirements
- Must be based in the Los Angeles area.
- Prior experience in the relevant crew position preferred.
- Ability to work efficiently on a small production team.
- Own gear is highly preferred.
- Must provide full-day and half-day rates when applying.
- Include a list of available equipment with submission.
Compensation Details
- Paid opportunity.
- Compensation based on submitted day rates and position.
- Production schedule includes approximately one full shooting day and one half-day.
Runner II – Live Sports Broadcast Production
Job Description
A live sports broadcast team is seeking an experienced Runner II to support remote production operations for a major college football media event. This role is ideal for production professionals who excel in fast-paced environments and enjoy contributing to high-profile live broadcasts. Responsibilities include assisting operations and production staff, coordinating logistics, supporting on-air talent, and helping ensure the successful execution of live event coverage.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for production personnel
- Coordinate announcer arrivals, departures, and related activities
- Distribute information and materials to crew members and staff
- Support daily broadcast operations and event workflows
- Complete assigned tasks to help maintain smooth production execution
- Communicate effectively with operations and production leadership
- Adapt quickly to changing production needs and priorities
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working on at least eight live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work effectively in a fast-paced, ever-changing environment
- Positive attitude and proactive approach to production support
- Willingness to check in and out daily with the operations team
- Familiarity with the venue and local area preferred
- Leadership experience assisting or directing other runners is a plus
- Basic understanding of broadcast production operations preferred
Compensation
- Paid live event production opportunity
- Gain hands-on experience in sports broadcasting and live television
- Work alongside experienced production and operations professionals
- Build valuable industry connections within sports media and entertainment
Runner II – Live Sports Broadcast Production
Job Description
A live sports production team is seeking a Runner II to support remote broadcast operations for a major flag football event. This role is ideal for experienced production professionals who thrive in fast-paced environments and enjoy contributing to high-profile live broadcasts. Responsibilities include assisting production and operations teams, coordinating logistics, supporting talent and crew members, and helping ensure smooth event execution from start to finish.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for production personnel
- Coordinate announcer arrivals, departures, and on-site activities
- Distribute information and materials to crew members and stakeholders
- Support daily event operations and broadcast workflows
- Complete assigned production tasks as directed by management
- Maintain clear communication with production and operations teams
- Adapt quickly to changing priorities in a live event environment
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working on at least eight live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work effectively in a fast-paced and evolving environment
- Positive attitude and proactive approach to production support
- Willingness to check in and out daily with the operations team
- Familiarity with the venue and surrounding area preferred
- Leadership experience assisting or directing other runners is a plus
- Basic understanding of broadcast production operations preferred
Compensation
- Paid live event production opportunity
- Hands-on experience working in sports broadcasting
- Opportunity to collaborate with experienced production professionals
- Valuable networking opportunities within the entertainment and media industry
Runner II – Remote Sports Broadcast Production
Job Description
A live sports broadcast team is seeking an experienced Runner II to support remote production operations for a professional basketball event in Atlanta. This role is perfect for production professionals who excel in fast-paced environments and enjoy contributing to live television broadcasts. The position involves assisting operations staff, coordinating logistics, supporting announcer activities, and helping ensure seamless execution of on-site broadcast production.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for broadcast personnel
- Coordinate announcer arrivals, departures, and related activities
- Distribute important information and materials to crew members
- Support daily production operations and event workflows
- Complete assigned tasks to help maintain smooth broadcast execution
- Communicate effectively with operations and production leadership
- Adapt quickly to changing production needs and priorities
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working on at least eight live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work efficiently in a fast-paced, ever-changing environment
- Positive attitude and proactive approach to production support
- Willingness to check in and out daily with the operations team
- Familiarity with the venue and local area preferred
- Experience leading or assisting other runners is a plus
- Basic knowledge of broadcast production operations preferred
Compensation
- Paid live sports production opportunity
- Hands-on experience with professional broadcast operations
- Opportunity to work alongside experienced television production teams
- Valuable networking opportunities within the entertainment and sports media industry
Runner II – Live Event Broadcast Production
Job Description
A live event production team is hiring a Runner II to support remote broadcast operations for a major multi-sport competition. This production role is ideal for experienced professionals who thrive in fast-paced environments and enjoy supporting live television broadcasts. Responsibilities include assisting production and operations teams, coordinating logistics, supporting on-air talent, and ensuring smooth event execution across assigned competition venues.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for production staff
- Coordinate announcer arrivals, departures, and related activities
- Distribute information and materials to crew members and stakeholders
- Support daily broadcast operations and event execution
- Perform assigned tasks to help maintain efficient production workflows
- Communicate effectively with operations personnel throughout the event
Requirements
- Must live within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Minimum experience working on multiple live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work effectively in a fast-paced and changing environment
- Positive attitude and proactive approach to problem-solving
- Willingness to check in and out daily with the operations team
- Basic understanding of broadcast production operations
- Familiarity with the local area and venue is preferred
- Leadership experience assisting or directing other runners is a plus
Compensation
- Paid live event production opportunity
- Gain valuable experience in sports and broadcast production
- Work alongside experienced television and operations professionals
- Expand your professional network within the entertainment and media industry
Runner II – Remote Sports Broadcast Production
Job Description
A live sports broadcast production team is seeking an experienced Runner II to support remote broadcast operations for a collegiate baseball event. This production assistant role involves assisting operations staff, coordinating logistics, supporting talent and crew needs, and helping ensure seamless event execution. Ideal candidates are organized, proactive, and comfortable working in a fast-paced live production environment.
Job Responsibilities
- Assist operations and production teams during remote sports broadcasts
- Support event logistics, including arrivals, departures, and crew coordination
- Distribute information and materials to production staff and talent
- Help coordinate announcer and on-site production activities
- Complete assigned production and operations tasks throughout the event
- Maintain effective communication with crew members and leadership
- Contribute to the successful execution of live broadcast operations
Requirements
- Must live within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Previous experience working on live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work efficiently in a fast-paced, evolving environment
- Positive attitude and strong problem-solving skills
- Willingness to communicate regularly with the operations team
- Basic knowledge of broadcast production operations preferred
- Leadership experience overseeing or assisting other runners is a plus
- Familiarity with the local area and venue is beneficial
Compensation
- Paid live event production opportunity
- Hands-on experience in sports television broadcasting
- Work alongside experienced production and operations professionals
- Opportunity to expand your network and production resume