Kahala, a globally recognized leader in quick-service restaurant franchising, has an opportunity for a Senior Public Relations Manager to join its Public Relations Team in the corporate office in Scottsdale, Arizona. Kahala franchisees and partners operate a portfolio of 28 QSR brands including Cold Stone Creamery, Baja Fresh, Pinkberry, TacoTime and sweetFrog.
We are looking for a driven and innovative public relations professional with attention to detail, strong communication, writing and research skills.
Responsibilities of this position will include curating lists of relevant media and influencer contacts; writing press releases and other brand materials; pitching relevant news stories; and other PR initiatives such as assisting with entertainment partnerships, special events and influencer marketing campaigns.
The Public Relations Department serves as a full-service, in-house communications team that supports the brand teams for each Kahala concept. In this role, you will be working with all Kahala’s brands and will work closely with the brand teams and Marketing Managers to provide support that enhances and supports the overall brand goals. Experience implementing and managing a variety of digital initiatives in a fast-paced environment is an absolute must.
PUBLIC RELATIONS MANAGER KEY RESPONSIBILITES
- Work closely with VP of PR & Entertainment Partnerships and leadership to align communication efforts with business objectives and milestones
- Manage day-to-day activities of agency of record in planning and executing PR and influencer strategies
- Conduct trainings and provide mentorship to junior PR staff in formulating effective strategies; provide hands-on support to junior PR staff as needed
- Lead day-to-day internal and external meetings on behalf of the PR department
- Work cross-functionally with internal marketing, operations, social and legal teams to achieve brand objectives seamlessly
- Support spokesperson with on-brand messaging and media training ahead of media interviews and events
· Write and distribute press releases and other relevant PR documents
- Manage inbound and outbound earned media activities
· Research and identify pitching opportunities
- Assist with planning events from concept to execution
- Assist with day-to-day management of influencer marketing programs
- Track PR-related analytics and develop post-campaign reports detailing the success of partnerships, influencer campaigns, events and other PR activities
- Responsible for monitoring and tracking against brand budgets and processing PR-related invoices
PUBLIC RELATIONS PERSONAL ATTRIBUTES
- Ability to work independently to manage projects, prioritize tasks and meet deadlines with minimal supervision
- Continually suggests new ideas, strategies and processes to improve on current systems
- Ability to work onsite in the Scottsdale office on a hybrid basis
- Outstanding interpersonal skills; a collaborative team player able to integrate with a diverse team full of opinions and ideas
- Experience multitasking and managing multiple projects at once in a fast-paced environment
- Actively involved in the social media space with a proven understanding of how to use social media platforms to effectively listen, communicate and build relationships; direct influencer marketing knowledge and experience preferred
- Outstanding organizational and time-management skills
- Proficiency with AP Style and proven experience writing PR materials; must provide writing samples for review
- Strong attention to detail
- Experience with Cision, PR Newswire or other PR-related platforms is required
- Has the ability to travel domestically and work outside of standard business hours on occasion for overseeing events, etc.
- Proficiency with MS Office Suite: Excel, Word, Outlook, etc.
- PR agency experience is preferred but not required
PUBLIC RELATIONS MANAGER KNOWLEDGE / SKILLS
The ideal Senior PR Manager will be a candidate with 6 – 8 years of public relations experience with a Bachelor’s degree in public relations, communications, or a related field.
Kahala Brands
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