Sr. Manager of Social Media and Influencer Marketing
Beauty Industry Group (“BIG”) is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.
BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.
The company headquarters are located in Salt Lake City, Utah, with additional offices in Florida, California, New Jersey, Arizona, Germany, Canada, Australia and the UK.
Glam Seamless is seeking an experienced Sr. Manager of Social Media and Influencer Marketing who understands the visual and strategic landscape of digital and social, with a strong foundation in content production, strategy, and marketing.
The right candidate is a super communicator with deep knowledge of current and upcoming social media platforms and proven experience building and managing multiple social channels, their analytics, and driving growth in influencer marketing.
In this role, you will report to the Director of Marketing and be responsible for delivering a top notch branded experience across our social media, digital channels, special projects and campaigns through social content and influencer partnerships. The role is highly creative and innovative, requiring a strong customer centric approach, with accountability for driving key business objectives through the development of media and content strategies around.
This position is Work from Home with the expectation to work in the West Hollywood retail location on occasion.
What You’ll Do:
- Lead the development, growth and execution of the social media and influencer partnerships strategy
- Oversee and report on all Glam Seamless Social channels (Instagram, Twitter, Facebook, Pinterest, TikTok, LinkedIn, Youtube) analyzing metrics to propose effective strategies for growth and provide detailed performance reports and presentations
- Employ influencer programs and tactics that will drive social growth, engagement and acquisition
- Develop and oversee organic social media content creation, concepts, and execution with our in-house content producer and social media manager
- Work with Director of Marketing to align social channels with marketing initiatives and deliver IGC for digital ad usage
- Coordinate influencer outreach and IGC creation for the website, including writing and editing content for GlamSeamless.com at our Los Angeles Showroom.
- Own development of the overarching social strategy and manage the execution of strategy across all platforms to increase brand love and drive engagement
- Support with day-to-day management of special design projects as needed for UGC, paid social, print collateral and other initiatives
- Maintain the brand identity and voice across all channels and communications
- Work cross-functionally to ensure all projects are executed with excellence and deployed in timely manner
- Conduct research and competitive landscapes for key initiatives
- Reach out to and partner with other brands for cross promotions
- Oversee Social Media and Influencer Coordinators (2 Direct Reports)
- Other duties as assigned by Director of Marketing
. Requirements:
- 4+ years in a social media and/or influencer marketing related position at an ecommerce brand
- Deep understanding of and proficiency in all social media platforms (e.g. Instagram, TikTok, Facebook, Pinterest)
- Knowledge of social media analytics, tracking and publishing/analytic tools (e.g. Sprout, SocialFlow, Iconosquare)
- Candidates must have a deep understanding of and be an active participant in the social media space, both globally and regionally
- Ability to think both strategically and creatively
- Comfortable being on camera on behalf of the brand during Live Events and in internal content creation
- Results-oriented, with the ability to provide strategic recommendations based on data
- Strong communication skills with the ability to work collaboratively in a fast-paced environment
- Detail oriented with excellent writing and editing skills
- Experience using creative ideas to connect brand with key audiences like influencers, fans and clients
- Resourceful and proactive, with strong project management skills and attention to detail.
- Experience with social media publishing, analytic and listening tools
Benefits:
- Health, dental, vision and life insurance
- 401(k) with company match – $ for $ up to 4%
- Paid vacation, sick time and holidays
- Bonus incentive
- Travel opportunities
- Growth and unlimited career opportunities
Beauty Industry Group OpCo, LLC
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POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops
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