A unique opportunity to use your expertise and skills to help shape a new position in a trusted 38-year local business. This position will work directly under the Marketing Director/VP and in coordination with the Marketing Assistant and other departments. They will be responsible for planning social media calendars, creating customer engagement through email and social channels, and generating inbound traffic to our website. This is a full-time on-site position with an opportunity for company growth.
Duties:
- Develop and implement social media strategies to increase brand awareness and engagement.
- Build monthly calendars of social content, secure approvals, and execute the scheduling process.
- Lead the development and execution of Social Media proposals and campaigns such as giveaways, contests or promotions.
- Monitor social media channels for customer inquiries, comments, and feedback, and respond.
- Build relationships and engage with communities, online media, and key influencers, including but not limited to developing and managing pages or groups on popular social networking sites.
- Conduct market research to identify trends and opportunities for growth.
- Collaborate with the marketing team create cohesive campaigns across digital platforms, including but not limited to social media, marketing email, website and other digital campaigns.
- Use web analytics tools to track and analyze the performance of social media campaigns and overall company website.
- Manage deadlines and costs to ensure all digital content efforts are on time and on budget.
- Assist in the creation and editing of written, video, and photo content.
- Attend show performances and produce live social media content.
- Proofread and edit written content for social media posts and advertisements.
- Maintain, update, verify and sort social reviews on website regularly.
- Review website regularly and perform photo and copy edits when needed.
- Monitor, update and improve our presence on other area websites and listings.
- Assist with various projects in the marketing department as needed.
Experience:
- Proven experience managing social media platforms for a brand or organization.
- Fluent with social platforms in not only feed management but also community engagement and development
- Strong understanding of digital marketing principles and best practices
- Experience with social media management tools (Sprout Social, Buffer, etc)
- Proficient with Adobe Photoshop and Premiere Pro, Canva, and other editing software
- Experience using WordPress to update websites.
- Excellent writing skills with the ability to create compelling, authentic social captions and copy that tell a story and connect with the appropriate target audience.
- Ability to take initiative, keep organized, handle multiple projects at once, and thrive in a fast-paced environment.
- Attention to detail and ability to proofread content for accuracy and consistency.
Benefits:
- Medical
- Dental
- Vision
- 401K
- Great team atmosphere and opportunities to advance your career
Gilmore Entertainment Group, LLC
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