Digital Marketing Coordinator

Thrill One is a next-generation content company that lives at the nexus of sports, entertainment, and lifestyle. The Parent company of Nitro Circus, Nitrocross, Street League Skateboarding (SLS), and Superjacket Productions (producers of MTV’s “Ridiculousness”), Thrill One is dedicated to creating mind-blowing action sports events and original content throughout the world, fueled by the most daring athletes, talent and brands in thrill-based entertainment. Thrill One also boasts the largest aggregate social audiences in action sports, with over 40 million followers across its multiple brand pages and channels. Each year, Thrill One produces over 50 industry-leading live events across all continents to record-breaking audiences and drives 50% of MTV’s gross ratings. This role provides a chance to be a crucial member of this exciting growth company. More information on Thrill One can be found here: https://thrillone.com/

At Thrill One, diversity isn’t just celebrated, it’s integral to our vision. We firmly believe in fostering an inclusive environment, and as an equal opportunity employer, we invite all to journey with us.

Position Summary:

As the Digital Marketing Coordinator, you’ll be in the digital frontlines, driving Thrill One’s social and digital endeavors. Collaborating closely with agency partners and internal stakeholders across Nitro Circus, Nitrocross and SLS, your expertise will shape our paid media strategies, elevate our email marketing campaigns, and ensure our website remains a captivating digital hub for our audience.

Duties/Responsibilities:

Paid & Digital Media Management:

• Collaborate with agency partners to design, execute, and evaluate paid media campaigns
• Analyze campaign performance, suggesting strategies for optimization and growth
• Stay updated with the latest digital media trends to keep our strategies fresh and effective
• Manage the creative process for paid media campaigns, ensuring brand consistency and high impact

Email Marketing:

• Plan, design, and execute engaging email campaigns targeting various audience segments
• Monitor email metrics (open rates, CTRs), adjusting strategies for continuous improvement
• Ensure all email campaigns comply with current email best practices and regulations
• Oversee the creative process for email marketing

Website Management:

• Collaborate with the content team and property GMs to keep the website updated and relevant
• Monitor website performance, user engagement, and traffic patterns, suggesting improvements
• Coordinate with IT and design teams for any technical or aesthetic website updates

Database Growth and Management:

• Implement creative acquisition techniques to enhance database size, targeting both breadth and quality of contacts
• Collaborate with teams across the organization to identify opportunities for database growth and integration

Education/Experience: 

• Bachelor’s Degree in Marketing, Digital Media, or a related field
• 1-3 years of experience in digital marketing, particularly in paid media, email marketing, and website management
• Proficiency in using digital marketing tools and platforms
• Strong analytical skills with an emphasis on data-driven decision-making
• Effective communication skills and a team-centric mindset
• A genuine passion for the vibrant world of sports, entertainment, and digital innovation

Thrill One Sports & Entertainment