The instED Marketing Manager will be responsible for building and growing our brand with customers and prospects as well as maximizing the utilization of instED’s in-home urgent care services by our customers (e.g. health plans and risk bearing provider organizations) and their constituents (patients, members, and providers).
To achieve this the Marketing Specialist Manager will be responsible for all external communication and marketing activities across all instED’s customers and prospects. He or she will collaborate with the marketing and communication teams of instED customers to help them use their existing communication channels to effectively promote instED.
- Bachelor’s degree, BS/BA in marketing, English, journalism, business, or related field
- 5 years’ experience in healthcare consumer marketing, as a manager, copywriter or related role. Healthcare payor or provider experience is a plus
- Experience with SEO and WordPress
- Experience in creating effective marketing campaigns through social media channels like as Twitter, Facebook, Pinterest, TikTok, YouTube and LinkedIn
- Experience with Google Analytics strongly preferred and proficiency with multi-social posting programs such as Hootsuite, Loomly, and HubSpot, as well as strong computer skills using Microsoft Office and Adobe Suites.
- Knowledge of online content strategy, creation and management
- Excellent writing, editing, and proofreading skills
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Result oriented with the ability to measure and exceed efforts across multiple metrics
- Own end-to-end content production. Write, review, edit, and update content for the company website, social media channels, blogs, newsletters, white papers, marketing materials, emails, press releases, case studies, interviews, videos scripts, and webinars and similar mediums.
- Build, review, and maintain a content calendar, across customers, ensuring timely delivery with messaging that effectively communicates product value targeted to several audiences.
- Distinguish and uphold brand consistency, tone, and messaging consistency across all properties and channels.
- Monitor overall website and social media activity and content performance, determine metrics and create reporting to evaluate engagement success or failure.
- Apply SEO methods to increase website traffic.
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, TikTok, YouTube and LinkedIn
- Manage website intake requests and serve as key results-focused communication point for both online and offline written correspondences, materials, and notices across social, B2B, and Press.
- Review and analyze data and report on marketing metrics to management and leadership.
- Produce reports and dashboards providing insights into marketing activity and effectiveness.
Working with internal departments and staff
- Collaborate with internal departments to establish campaign ideas and objectives, complete tasks, and identify and solve problems.
- Work with sales executives and leadership to develop content and execute strategies that generate new sales leads, support sales meetings, and participate in industry events and conferences
- Develop framework and best practices to increase scale and efficiencies.
- Partner with and lead internal stakeholders to architect marketing materials aimed at driving usage.
- Supervise all aspects of social media interaction between customers, providers, members, and the company, and ensure a positive and timely experience.
Working with Customer staff
- Partner with customer teams to create programs, campaigns and assets that are used to drive successful customer deployments, visit volume, revenue.
- Building, reviewing, and maintaining a customer content calendar, ensuring timely delivery with messaging that effectively communicates product value targeted to several audiences.
- Partner with customers to lead creation of marketing materials and announcements. Examples include videos, PPTs, brochures, email language, demos, etc.
- Oversee day-to-day management of customer campaigns and ensure brand consistency while hitting key KPIs for increased branding, growth and engagement
Commonwealth Care Alliance
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