The instED Marketing Manager will be responsible for building and growing our brand with customers and prospects as well as maximizing the utilization of instED’s in-home urgent care services by our customers (e.g. health plans and risk bearing provider organizations) and their constituents (patients, members, and providers).
To achieve this the Marketing Specialist Manager will be responsible for all external communication and marketing activities across all instED’s customers and prospects. He or she will collaborate with the marketing and communication teams of instED customers to help them use their existing communication channels to effectively promote instED.
- Bachelor’s degree, BS/BA in marketing, English, journalism, business, or related field
- 5 years’ experience in healthcare consumer marketing, as a manager, copywriter or related role. Healthcare payor or provider experience is a plus
- Experience with SEO and WordPress
- Experience in creating effective marketing campaigns through social media channels like as Twitter, Facebook, Pinterest, TikTok, YouTube and LinkedIn
- Experience with Google Analytics strongly preferred and proficiency with multi-social posting programs such as Hootsuite, Loomly, and HubSpot, as well as strong computer skills using Microsoft Office and Adobe Suites.
- Knowledge of online content strategy, creation and management
- Excellent writing, editing, and proofreading skills
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Result oriented with the ability to measure and exceed efforts across multiple metrics
- Own end-to-end content production. Write, review, edit, and update content for the company website, social media channels, blogs, newsletters, white papers, marketing materials, emails, press releases, case studies, interviews, videos scripts, and webinars and similar mediums.
- Build, review, and maintain a content calendar, across customers, ensuring timely delivery with messaging that effectively communicates product value targeted to several audiences.
- Distinguish and uphold brand consistency, tone, and messaging consistency across all properties and channels.
- Monitor overall website and social media activity and content performance, determine metrics and create reporting to evaluate engagement success or failure.
- Apply SEO methods to increase website traffic.
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, TikTok, YouTube and LinkedIn
- Manage website intake requests and serve as key results-focused communication point for both online and offline written correspondences, materials, and notices across social, B2B, and Press.
- Review and analyze data and report on marketing metrics to management and leadership.
- Produce reports and dashboards providing insights into marketing activity and effectiveness.
Working with internal departments and staff
- Collaborate with internal departments to establish campaign ideas and objectives, complete tasks, and identify and solve problems.
- Work with sales executives and leadership to develop content and execute strategies that generate new sales leads, support sales meetings, and participate in industry events and conferences
- Develop framework and best practices to increase scale and efficiencies.
- Partner with and lead internal stakeholders to architect marketing materials aimed at driving usage.
- Supervise all aspects of social media interaction between customers, providers, members, and the company, and ensure a positive and timely experience.
Working with Customer staff
- Partner with customer teams to create programs, campaigns and assets that are used to drive successful customer deployments, visit volume, revenue.
- Building, reviewing, and maintaining a customer content calendar, ensuring timely delivery with messaging that effectively communicates product value targeted to several audiences.
- Partner with customers to lead creation of marketing materials and announcements. Examples include videos, PPTs, brochures, email language, demos, etc.
- Oversee day-to-day management of customer campaigns and ensure brand consistency while hitting key KPIs for increased branding, growth and engagement
Commonwealth Care Alliance
Related jobs:
Film Crew and Interns – Production Studio Hiring
Job Description
A growing film production studio is looking for passionate and talented individuals to join its creative team. This opportunity is open to both experienced professionals and aspiring interns eager to gain hands-on experience in film and media production. The studio is dedicated to producing high-quality content and seeks team members who are motivated, dependable, and collaborative.
Job Responsibilities
-
Collaborate with production teams on various film and media projects
-
Support departments including wardrobe, makeup, editing, and sound design
-
Assist in production logistics, coordination, and on-set preparation
-
Maintain a professional and positive attitude in a fast-paced creative environment
Requirements
-
Open to professionals and interns across all departments
-
Must be creative, reliable, and passionate about film production
-
Strong communication and teamwork skills required
-
Based in or able to work in Milwaukee, Wisconsin
-
Previous experience is a plus but not required for interns
Compensation
-
Paid and internship opportunities available
-
Hands-on experience working with a professional production team
-
Opportunity for growth within the studio’s expanding network
Job Description
A film production team is seeking Production Assistants for a one-day union shoot in Peekskill, New York. This is a great opportunity for individuals looking to gain hands-on experience on set and work closely with a professional film crew. The selected candidates will assist in various on-set operations and contribute to the smooth running of the production.
Job Responsibilities
-
Support the production team during filming.
-
Assist with setup, organization, and coordination on set.
-
Perform general production duties as assigned.
-
Maintain a positive, professional attitude while working with cast and crew.
-
Follow directions efficiently in a fast-paced environment.
Requirements
-
Must be available for the one-day shoot in Peekskill, NY.
-
Prior production experience preferred but not required.
-
Must be punctual, reliable, and professional.
-
Ability to work well under direction and as part of a team.
Compensation
-
Paid opportunity (Union rate)
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities