6 -12+ renewable term contract. Likely to extend multi-year/option to hire.
Client: A major global corporation and leader in their industry with annual revenue over $90 B and employing over 250,000.
Overview:
Position will lead and deliver the innovation strategy across key platforms within the corporate business by building white space opportunities and capturing channel and customer priorities in the US. This role will partner with cross functional teams to define and execute all elements of innovation platforms from concept to commercialization.
Role:
- Lead short opportunity development and long-term strategic innovation planning for key corporate brands.
- Partner with consumer insights team to identify category trends and consumer unmet needs and build and action learning plans from idea to opportunity sizing through consumer validation.
- Partner with department teams to identify new technologies, or combinations thereof, which deliver solutions that meet the changing needs of consumers and support emerging consumer platforms.
- Partner with regulatory, medical and legal to drive strong product claims and positioning for new products.
- Lead new products through stage gate process from concept through commercialization including product design and packaging.
- Perform competitive analysis ensuring innovation in development has a strong point of difference in market.
- Partner with customer strategy to develop distribution targets and strong sell-in tools, including presentations and support to achieve retailer commitment.
- Collaborate on launch plans with base business marketing team with specific marketing plan activities including media planning and creative execution, consumer promotion, shopper marketing, sampling, and displays.
Qualifications:
- 8 – 10+ years brand management / new product innovation experience building brands and driving the business including financial management and P&L management.
- Bachelor’s degree in marketing or related field is desired. MBA is a plus.
- Experienced managing agency relationships, writing a brief, and providing direction and feedback.
- Proven success in consumer-packaged goods innovation.
- Ability to write strong product concepts and utilize learnings to enhance product development, messaging, and product positioning.
- A classically trained innovation marketer is preferred.
- Consumer understanding regarding positioning and insights.
- Experienced in consumer packaged goods industry.
- Nutritional foods/vitamins, supplements industry experience is a big plus.
- Strong leadership and presentation skills.
- Ability to work Central time zone hours.
- Ability to travel on occasion.
TechnoSmarts, Inc.
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