Product Marketing Manager

The Product Marketing Manager will collaborate with our sales, marketing, and product teams to develop innovative programs that drive demand. We’re looking for someone with experience in competitive research, B2B marketing and digital direction who can expand our brand’s reach while supporting existing sales initiatives and marketing goals.

The Product Marketing Manager will be responsible for providing our sales team with assets to advance product sales and be the champion for new product innovations. This involves curating and updating content within our sales enablement platform and educating internal stakeholders on their availability. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and communicate each product’s value proposition. The successful candidate will also work with the Growth Marketing team to develop engaging digital programs that will reach the target audience for each product and inspire an increase in sales revenue.

In addition to the marketing team, the Product Marketing Manager will regularly collaborate with product managers, sales program managers, account managers and potential outside vendors with guidance from the Director of Product Marketing.

What you’ll be doing:

• Collaborate with Product Management and Marketing Communications to develop product positioning and messaging that resonates with our target buyer personas.
• Understand and support our sales channels; develop internal tools and external collateral and teach them how and when to use it.
• B2B Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned. Be able to articulate our competitive advantages across our product portfolio using competitive research and analysis.
• Establish a go-to-market framework for new products, in collaboration with Growth Marketing and Product Management teams
• Create sales collateral, pitch decks, and programs for the Brand Direct sales team
• Collaborate with the Growth Marketing team on digital programs and campaigns that consistently generate new, high-quality leads for our company (including email campaigns, website updates and maintenance)
• Assess the effectiveness of the marketing programs on an ongoing basis, and report back to the business on required changes.
• Act as the product evangelist externally, including supporting speaking engagements, event marketing, and written works such as eBooks and white papers.

What you’ll need:

• Bachelor’s degree in business or marketing; MBA preferred
• 5+ years of product marketing experience, that includes conducting competitor analyses and market research
• Proven history of creating effective marketing programs
• Proficient in productivity applications such as Microsoft Office (PowerPoint emphasis), Adobe Creative Suite, and others.
• Comfortable using varied collaboration and CRM tools such as Slack, Monday, MS Teams and Salesforce
• Basic familiarity with marketing automation and sales enablement tools
• Must be a strong communicator and a solid writer.
• Excellent people and project prioritization skills to interact with leadership, colleagues, cross-functional teams and consultants or vendors.

Bonus Points:

• Product Marketing Management core certification (e.g., PMA or Pragmatic)
• Experience in B2B marketing, specifically in the Financial Services, Retail, Travel and Entertainment, or Telecommunications industries
• Understanding of sales enablement programs
• Basic graphic design skills (for quick, minor editing)
• Content management and project organization skills

First Orion