The public relations (PR) and social media manager is a client-facing skilled tactician with experience managing public relations initiatives that grow, promote and elevate brand visibility. This position manages and executes PR projects and plans, continually monitoring results and adjusting tactics as needed to optimize ROI. The ideal candidate is a creative, resourceful self-starter who possesses strong writing and analytical skills.
ESSENTIAL FUNCTIONS
- Manages and implements strategic public relations plans
- Day-to-day client management and communications
- Adheres to best practices in PR and proactively brings forward new ideas to generate media coverage that meet client goals
- Manages assigned projects and deliverables, ensuring all deliverables align with brand guidelines and agency standard for client-ready work
- Adheres to project budgets as assigned by account director/group account director
- Conducts media monitoring for assigned clients, including tagging and reporting on client media coverage
- Demonstrates knowledge of current news and industry landscape
- Contributes to project and/or annual client planning or presentation documents
- Develops persuasive summary and recommendation documents for presentation to client and agency decision-makers
- Responsive to internal, media and client requests
TASKS MAY INCLUDE
- Writes compelling PR content including press releases, pitches, emails, blog posts, customer testimonials and more
- Creates clear, concise and compelling client presentations (Google Slides)
- Media list research and building (Cision)
- Influencer sourcing, vetting, outreach and management
- Manages media requests, assembles media prep documents and facilitates interviews
- Prepares and updates client status documents for weekly or biweekly client calls
- Prepares monthly and/or quarterly reports for PR clients, leveraging monitoring and management tools
- Takes notes during client and internal calls for team; delivers concise, accurate and actionable accounts of meetings and discussions
- Collaborates with social media and creative team members to develop engaging content that supports PR initiatives, including videos, photography, infographics, and more
- Closely watches and evaluates industry trends to drive our clients’ business forward
- Other duties as assigned
QUALIFICATIONS
- 3-7 years experience managing public relations accounts/campaigns
- Bachelor’s Degree in public relations, communications, journalism, business, marketing, advertising, English, or other related field of study preferred
- Agency experience a plus
- Exceptional writing skills*
- Extreme attention to detail and strong organizational skills
- Demonstrated ability to communicate effectively with colleagues, other teams, media and clients
- Must have a clear understanding of best practices for public relations, including media outreach and writing for PR
- Experience in influencer marketing, including direct experience working with influencers for client campaigns
- Experience working with Google Suite (Documents, Slides, Sheets)
- Must have an understanding of how PR integrates with social media, including Facebook, Instagram, LinkedIn, TikTok and Twitter
- Must thrive working within a fast-paced, innovative environment with a strong ability to manage multiple deadlines and multi-task across campaigns & projects.
- Experience with Sprout Social, Cision and Google Analytics a plus
- Ability to work occasional weekend and after-hours, as expected in the 24/7 PR news cycle; travel may be included
*Applicants must include a writing sample in the same attachment with resume.
Planit
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