Consumer Insights Manager
The Consumer Insights Manager has a unique role on the Consumer Insights team. This individual will serve in a hybrid role that will support traditional and developing platforms and leverage their knowledge of our brand strategy to help create actionable insights for cross-functional teams. This role will drive Ad Sales Revenue Generation and Sales Team Collaboration, contribute to best-in class Thought Leadership, and provide Ad-Hoc Marketing, Brand and Digital Strategy support for the company family of brands.
Responsibilities:
- Building compelling category insights for the Sales team that drive client cultural understanding, inform strategy, and identify key cross-platform opportunities
- Helping solidify the Sales Team’s competitive advantage by compiling, maintaining, and regularly socializing key audience facts (i.e., Black Facts deck and infographic)
- Collaborating with Ad Sales Research Analytics to utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses to best position and distinguish our networks in the marketplace
- Assisting in conducting advertiser & sponsorship effectiveness (for linear, digital, and experiential)
- Assisting with establishing ad effectiveness playbook, leveraging cross-vendor insights and compiling custom content learnings
- Supporting Brand Effectiveness initiatives (Brand Architecture, Brand Health, Viz ID, Claims, etc.) including vendor management, drafting briefs, RFPs, outlines, and questionnaires, coordinating meetings with key stakeholders, and sharing recaps
- Contributing to, managing, and helping to socialize innovative thought leadership pieces (e.g., Social/Digital Consumer) that advance the business and maintain our brands’ position within the Black Diaspora
- Assisting with other cross-team large scale qualitative and quantitative research projects, including research design, pre-planning and asset collection, vendor management, qualitative research moderation, data analysis, report writing and dissemination/presentation of findings
Requirements:
- BA/BS degree in relevant field
- 4+ years’ experience in media, advertising, or consumer research
- 3-4 years of prior experience in marketing, strategy, or analytics role
- Understanding of Nielsen ratings and streaming
- Passion for the entertainment space and programming. Strong knowledge of the cable television industry, particularly the Black consumer market, including the programing, marketing, and distribution aspects of the competitive category targeting this consumer
- Strong story telling with proven background in translating data into insights and insights into stories that influence decisions
- Experience with pulling, interpreting and integrating consumer panel and point of sale data (i.e., Nielsen, IRI and Numerator), consumer profiling databases (Helixa, Spectra, YouGov, GWI, and MRI), ad intel (iSpot/Ace Metrix, BrandIndex, Latitude, and Kantar), ratings data (Nielsen NPower, SCR and ComScore), social listening tools (Crimson Hexagon, Talkwalker, etc.) and/or data portals/warehouses (Qualtrics, Voxpopme, Tableau, etc.)
- Strong Microsoft Office skills (Excel, PowerPoint, Word)
- Strong oral and written communication skills
- Highly organized, strong attention to detail, ability to work under pressure and multi-task
- Strong work ethic and integrity
Compensation:
- $31.03/hr. – $41.38/hr.
Cypress HCM
Related jobs:
Crew Call: Various Positions for ULB TV Movie
Job Description:
An ultra-low-budget (ULB) TV movie is seeking dedicated crew members for a 13-day shoot in the metro Atlanta/Marietta, GA area. This is a local hire or work-as-local opportunity, with no lodging or travel provided. We’re looking for passionate professionals ready to bring their expertise to a collaborative environment.
Open Positions:
- Coordinator
- Production Designer & Props
- Costume Designer
- Sound Mixer
- 1st & 2nd Assistant Directors (AD)
- Gaffer & Key Grip
- 1st & 2nd Assistant Camera (AC)
- Hair & Makeup Artists
- Production Assistants (PAs)
Job Responsibilities:
- Collaborate with the production team to execute a high-quality TV movie within budget constraints.
- Deliver professional and efficient work in your designated department.
- Maintain a positive and adaptable attitude on set.
- Follow the production schedule and meet all deadlines.
Requirements:
- Previous experience in your respective role is highly preferred.
- Must be local to the metro Atlanta/Marietta area or willing to work as a local.
- Reliable transportation to and from set.
- Strong work ethic, attention to detail, and a team-oriented mindset.
Compensation Details:
- Ultra-low-budget rates in accordance with ULB guidelines. Specific rates will be provided upon offer.