Technology Marketing Manager

Marketing Technology Manager

1-year contract

Hybrid position

$54/hr

The Manager, Digital Product Development will be responsible for managing the end-to-end development of our digital products. They will work closely with the product and creative teams to ensure that our digital experience meets the needs of our target audience and aligns with our overall brand strategy. The successful candidate will be responsible for managing workflows, ensuring quality and consistency, and optimizing the overall customer experience of .com.

What You’ll Do

• Implement a comprehensive digital strategy in line with the company’s overall objectives and target audience.

• Collaborate with cross-functional teams, such as marketing, design, IT, and product development, to ensure seamless integration and alignment of digital initiatives.

• Conduct and assist with market research and analysis to identify digital trends, emerging technologies, and opportunities for innovation.

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital campaigns, identify areas for improvement, and provide actionable insights.

• Develop and implement content workflows and processes that ensure quality, consistency, and efficiency.

• Collaborate closely with product managers, designers, and engineers to define product requirements, user stories, and technical specifications.

• Develop end-to-end optimal customer experience strategies through journey mapping, content architecture, wireframing, prototyping, and user testing.

• Ensure that content and creative is optimized for search engines and social media and meets our brand guidelines.

• Monitor and analyze CX performance metrics and adjust strategies accordingly.

• Work closely with cross-functional teams, including marketing, product development, and sales, to ensure that content supports their objectives and needs.

• Stay up-to-date on industry trends and developments in content creation and distribution.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

• Proficiency in product development lifecycle, including requirements gathering, UX/UI design, development, testing, and release.

• Strong knowledge of customer experience strategy inclusive of design sprints, journey mapping, content strategy, and design strategy.

• Strong communication and interpersonal skills.

• Ability to work collaboratively with cross-functional teams, including marketing, product development, and sales.

• Strong knowledge of digital marketing channels, tools, and technologies, including SEO, SEM, social media, content management systems (CMS), analytics platforms, etc.

• Demonstrated ability to analyze data, interpret insights, and make data-driven recommendations for optimizing digital campaigns and user experiences.

• Ability to think strategically and develop content strategies that align with business goals.

• Strong analytical and problem-solving skills.

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• A positive and professional attitude.

Preferred Qualifications

• Bachelor’s degree in marketing, journalism, communications, or a related field.

• 5+ years of experience in customer experience, user experience, content operations, marketing, or a related field.

• 5+ years of experience in executing successful digital strategies in a complex organizational environment.

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