Key Results
- Operational Efficiency:
- Reduce the average time from campaign concept to launch by 15% quarterly. This will measure the efficiency and effectiveness of planning and executing marketing campaigns.
- Content Optimization:
- Increase the average engagement rate on blogs and newsletters by 7% quarterly without increasing marketing spend. This can be a measure of how effectively content resonates with the target audience and is optimized over time.
- Content Operations:
- Maintain a content calendar and ensure 95% or more of the scheduled content is posted on time. This ensures timely and consistent communication with the audience.
- Increase the response time to customer inquiries and comments on social media platforms by 20%. A faster response rate can improve brand image and customer satisfaction.
- Content Management System (CMS) Efficiency:
- Ensure that 98% of all created content (blogs, graphics, videos, etc.) is cataloged and accessible within the company’s CMS within 24 hours of creation.
- Monitor content usage and aim to increase internal access and utilization by 15% quarterly, indicating that teams are effectively leveraging available content assets.
Responsibilities
- Assist in implementing marketing campaigns, encompassing both digital and traditional advertising, email marketing, and social media.
- Manage and coordinate various marketing activities, ensuring effective communication for asset deliveries.
- Blog and newsletter writing leveraging internal resources.
- Oversee social media platforms, which includes content planning, scheduling, and engagement.
- Gather and evaluate marketing data to measure campaign effectiveness, providing recommendations for enhancement.
- Aid in event planning and execution, working closely with vendors, managing logistics, and ensuring attendees have a memorable experience.
- Support market research and competitor analysis to pinpoint trends and business opportunities.
- Oversee marketing materials and inventory, making certain of their proper organization and storage.
- Work in tandem with internal departments and external partners to guarantee uniform messaging and branding across all marketing campaigns.
- Stay informed of industry trends and best practices to continuously enhance marketing strategies.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- Strong knowledge of marketing principles, strategies, and techniques
- Proficient in using marketing software, CRM platforms, and social media management tools
- Excellent verbal and written communication skills
- Exceptional organizational and multitasking abilities
- Attention to detail and the ability to analyze data
- Creative thinker with a demonstrable ability to generate innovative ideas
- Strong team player with the ability to collaborate effectively with cross-functional teams
Who is Avana Companies
We are a small business lending and investment platform company with an immediate full-time opportunity for a detail-oriented professional to actively raise investment capital from retail and institutional investors to provide loans to SME clients. Join our mission and make your mark with other outstanding people.
At AVANA Companies, we specialize in lending to specific niche industries that we’re highly knowledgeable in, such as hospitality, construction, and traditional CRE, because it enables us to provide the best possible service for our borrowers and minimize risk for our investors.
Avana Companies Winning Aspiration
We preserve wealth and generate income for our investors by providing loans with speed and certainty of execution to help entrepreneurs thrive.
We believe our families are the most important people in our lives, our work should speak for itself, and everyone should be given a chance to succeed and grow. We also think there is no substitute for hard work and that when we falter, we learn faster, and we get up and do it again.
As a member of the AVANA team, you will be expected to demonstrate effective customer service in alignment with both the culture and goals of AVANA Companies, along with expectations of implementing a high level of client relationship management that aligns with AVANA’s core values of Putting People First, Doing the Right Thing, Taking the Lead, Making an Impact and understanding Excellence is a Journey.
Based in Glendale, Arizona, our financial services firm stands at the forefront of the industry, embracing innovation and fostering a culture of excellence. Our visual identity plays a crucial role in our market presence. By joining us, you’ll be at the heart of our narrative, crafting visual tales that resonate with our audience and further establish our brand legacy. If you’re driven by challenge, innovation, and creativity, we want you on our team.
AVANA Companies
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