Role/Title: Digital Marketing Manager
Location: Allentown, PA
Onsite/remote/hybrid: Hybrid (On-site 3 days week)
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Clutch is looking for a Digital Marketing Manager on behalf of their client in Allentown, PA.
Responsibilities
- Set tracking mechanisms to measure and report performance of digital marketing campaigns, and assess against goals and conversion benchmarks
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal team and web developer to optimize web and mobile user experiences
- Curate content with input from internal team and create engaging text, image and video content for social media and web
- Collaborate with vendor partners, including web developer and digital marketing vendors
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Plan and execute digital marketing strategies and tactics, including SEO/SEM, marketing database, email, social media, and display advertising campaigns, aligned with program and agency strategic marketing objectives
- Stay up-to-date with digital technology trends, evaluating emerging technology, platforms, apps, etc., and provide leadership for adoption where appropriate Engage with the online community, respond to comments and requests, and relay community feedback to relevant internal stakeholders
- Coordinate project milestones with communications team members to keep customers informed of tactical approaches and timelines
Required Skills
- Three to five years of experience in digital marketing management
- Superb project management skills
- Knowledge of Hootsuite (or similar platform)
- Demonstrable experience leading and managing SEO/SEM, marketing database (Salesforce), email (Emma, Constant Contact), social media and display advertising campaigns
- Experience in building and optimizing Google AdWords campaigns
- Experience in web development (WordPress)
- Experience in optimizing landing pages and user funnels
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Skilled in use of Google Analytics, Facebook Insights and Ad Center, and similar analytics tools
- Strong analytical skills and data-driven thinking, attention to detail, critical-thinker and problem-solver
- Up-to-date with the latest trends and best practices in online marketing and measurement
If you are interested in this opportunity, please apply today.
Clutch
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