Job Description:
This is an exciting opportunity to join Garces, Grabler & LeBrocq, a well-established and highly-respected law firm in New Brunswick, NJ, as a Marketing Manager. The successful candidate will be responsible for developing and executing creative marketing and advertising campaigns, overseeing the firm’s website and social media content, and participating in stakeholder events and seminars. This person will have the opportunity to make a real impact within the organization by leveraging their excellent communication and relationship-building skills. In this role, you will be rewarded with a competitive salary of $75,000 to $125,000, along with an array of other benefits. Join us and make a difference today!
Job responsibilities may include, but are not limited to:
- Work with individual attorneys and practice groups to plan and execute strategic goals and create marketing plans to support their respective practice areas.
- Project and manage the firm’s marketing budget and expenses with monthly and yearly projections.
- Respond to requests for information from the media, and create press releases or other media communications to promote the firm.
- Utilize AI tools as support for marketing activities.
- Support the design of print and web advertising.
- Foster the growth of the firm’s presence on social media platforms and ensure that the content aligns with the goals of the firm.
- Interface with outside vendors on the website, Google ranking, social media campaigns, and metrics, among other areas.
- Collecting and interpreting data/analytics and SEO best practices to enhance digital marketing and outreach via email, social and digital media, and content marketing efforts.
- Coordinate keeping the website current and up to date with news articles, staff changes, videos, and other content.
- Conduct research to target specific communities and individuals as prospective clients, as well as marketing initiatives of competitors.
- Create and monitor Google Alerts related to clients, industries, legal issues, and practice areas.
- Order and maintain inventory of all branded items for the firm, for both client gifts as well as internal use.
- Develop relationships with doctor referral network (drop off marketing materials).
- Host community events near law office locations and work with staff on events in their respective locations.
- Manage digital media (website, YouTube, social media, etc.).
- Post social media content.
- Update legal directories.
- Format and distribute external communications, including announcements and client advisories via email blast, traditional and digital media, and content syndication platforms.
- Create and manage in-house events including outings and performance contests.
- Coordinate attorney attendance at externally hosted events, including registrations, approvals, fulfilling requirements of firm sponsorships, and other details.
- Help develop attorney bios on AVVO and LinkedIn.
- Visit each GGL office regularly.
- Work with charitable organizations.
- Assist recruiter with college day and other recruiting events.
- Comply with legal industry regulations.
- GGL reserves the right to add or change duties at any time.
Job Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field required, an advanced degree in marketing and/or business-related preferred.
- Experience with a law firm or medical background preferred.
- 5+ years of experience in being a marketing manager at a 130+ person firm, coordinating the firm’s marketing and community building.
- Knowledge and experience using AI tools such as ChatGPT to support marketing activities.
- Expertise in digital and social media.
- Possess excellent writing/editing skills and the ability to communicate persuasively and concisely.
- Must have experience overseeing social media, and on- and offline media campaigns.
- Able to support projects and work both generated internally and managed by external vendors.
- High emotional intelligence with the ability to navigate and discuss marketing tactics and campaigns.
- Proven ability to work effectively with a wide range of stakeholders, including firm partners, attorneys and their staff, support staff, and outside vendors.
- Capable of prioritizing tasks and delegating them when appropriate.
- Understanding of employer branding, reputation management, analytics and metrics, lead generation, and other areas of marketing.
- Bi-lingual, Spanish, and English, are highly preferred.
- Adept with utilizing technology and information. Proficient with Microsoft Office Suite and legal software.
- Able to maintain absolute confidentiality and manage sensitive situations.
- Act with integrity and professionalism.
- Superior organization skills and attention to detail.
- Creative and detailed focused with solid project management, outstanding people, and excellent verbal and non-verbal communication skills.
- Juggle competing deadlines in a fast-paced environment.
- Self-starter.
We have bonuses, birthday lunches, holiday party, picnic, and other firm activities. Plus, GGL has season tickets to the New Jersey Devils, as well as Rutgers Football, Basketball, and Wrestling.
The position reports to Chief Operating Officer
Job Type: Full-time
Salary: $75,000.00 – $100,000.00 per year
Garces, Grabler & LeBrocq
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