Digital Marketing Manager

Digital Marketing Manager or Director Spartan Armor Systems

About Spartan Armor Systems-

Spartan Armor Systems is the industry leader in the manufacturing and sales of personal protective solutions sold to individuals and families, law enforcement agencies and the federal government. Spartan Armor Systems is seeking an energetic forward-thinking Digital Marketing Manager to join our team. The ideal candidate will have a strong background in all aspects of eCommerce which includes Google, Facebook/Meta, email marketing and SMS/TXT messaging. They will be responsible for managing marketing partners and staff, and developing and executing customer-specific strategies to maximize eCommerce revenues and profits. This position will report to the Vice President Business Development and duties will include identifying key product opportunities, managing marketing activities, and employing effective interactions with all customer departments, coordinating trade shows, forecasting, and channel performance analytics. Specific responsibilities will include but are not limited to the following:

Position Description:

Plan and manage marketing campaigns that align strategic objectives with the customer base

Plan campaigns and analyze metrics

Ensure Spartan Armor Systems’ online brand presence across all platforms

The Digital Marketing Manager/Director is a creative and innovative marketing specialist who is an effective communicator and possesses strong interpersonal and visual design skills. This individual will create online content to drive revenue growth, plus support and optimize our digital marketing platforms, The Digital Marketing Manager/Director will oversee and provide guidance to the individuals responsible for email campaigns, social media sites and integrate our digital marketing assets. The Digital Marketing Manager/Director will also provide oversight for (and accountability from) our digital agency partners and contractors with a keen focus across Google, Google Ad’s, Google Merchant Center, Tiktok, email marketing, SEO, SMS/TXT messaging, and Facebook. This is a position that will play a key role in growing brand awareness and driving marketing strategy for Spartan Armor Systems. The Digital Marketing Manager/Director will report to the Vice President Business Development.

ESSENTIAL JOB FUNCTIONS: 

• Responsible for the development of digital efforts (e.g., website, social media, online marketing) and is responsible for updating and maintaining all platforms via various providers.
• Responsible for developing the annual marketing plan for the organization; for strategic market planning and market research programs.
• Work closely with the Executive Leadership Team when called upon to identify/launch/promote potential new product lines, and develop plans and action steps to secure such business across all channels.
• Establish a system of reports and communications for all information from the marketing team to and from the agency partners. Summarize, and provide insightful information to the Executive Leadership Team on a regularly scheduled basis.
• Participate in trade shows and industry events when called upon. 
• Communicate frequently across teams and departments to effectively prioritize diverse tasks and projects.

JOB SKILLS AND ABILITY

• Proficient in working with channel partners (Google, Facebook, and Tiktok)
• Proficiency in computer skills including but not limited to Microsoft Word, Excel, and PowerPoint.
• Ability to multi-task in a fast-paced environment.
• Ability to be resourceful and take initiative.
• Must have excellent written/oral communication skills.
• Must possess strong ethics and ability to maintain confidentiality.
• Excellent attention to detail.
• Is reliable in achieving results within expected time periods.
• Handle strategic online initiatives across channel partners.
• Leading marketing campaigns from ideation through to their execution, implementation and ultimately analysis.
• Monitor and evaluate online campaigns to keep them fresh and effective
• Work with internal/external staff to discuss plans and marketing strategies
• Collaborate with Finance staff to set and stay within budget

EDUCATION AND EXPERIENCE:

Minimum of 3 years of experience in marketing, communications, or public relations with demonstrated success. Must have a Bachelor’s degree (marketing is preferred)

Must have understanding of purchasing traditional and digital media, as well as website construction and maintenance. Knowledge and experience working in the outdoor sports area, law enforcement, or military is desirable.

Position is in the office only….no remote work.

Spartan Armor Systems