Performance Marketing Manager

Job Title: Performance Marketing Manager

Position type: Full Time

Classification: exempt

Location: 100% Remote

About

CleanChoice Energy, a national renewable energy company that empowers people and businesses to cut emissions and live cleaner, healthier lives, is seeking a Performance Marketing Manager to join the Marketing Team. This is a unique opportunity to join a mission driven organization transforming the U.S. electricity market by switching homes and businesses to 100% clean, pollution-free energy.

Job Description

This is an exciting opportunity for the right person to help build a different kind of energy company — one that believes in renewable energy and shares the values of our customers. The right candidate is strategic and analytical in nature, with the ability to lay out a plan to proactively reach performance goals. The right candidate has experience being hands-on in a wide range of paid media platforms, optimizing campaigns to meet or exceed business targets, and partnering with other digital and non digital team members to execute the performance marketing strategy. Day-to-day work could range from presenting a paid media plan and budget, building an affiliate marketing program, to drafting a creative brief into the content team to support tactics. This position will report to the Sr. Director, Digital Marketing.

Key Accountabilities

• Develop and execute paid media strategies and flighting with a focus on growth while achieving KPIs
• Identify and plan performance marketing, affiliate and marketplace initiatives and work cross functionally to create a scalable, cohesive program
• Oversee and mentor a digital marketing team member, providing upskill and growth opportunities and prioritizing work based on business needs and goals

Responsibilities

• Formulation of the overall performance marketing strategy, inclusive of paid media, affiliate marketing and online energy marketplaces.
• Hands-on execution of paid media, including SEM, display, native, and social advertising which will require competitive analysis, keyword research, audience development, creative direction, and ongoing optimization.
• Meet customer count, CAC, ROI and margin goals in your channel across products and funnels
• Launch an affiliate marketing strategy for the business and manage the day-to-day
• Day-to-day management of our Energy Marketplace strategy and reporting
• Continue to refine our “test, learn and refine” approach in order to consistently improve the program.
• Work collaboratively with and directly manage Sr. Digital Marketing Coordinator to execute performance marketing tactics, manage budget, and provide regular in-depth program reports to senior management.
• Brief in creative to Content team and designers and give constructive feedback that aligns with channel best practices and brand guidelines.
• Build collaborative cross functional relationships with other internal marketing team and business units
• Contribute to full-funnel, multi-channel, online, and offline marketing campaign strategies and recommend effective channels
• Maintain current and up to date knowledge of paid media and marketplace activities

Qualifications and Skills

• 5+ years of experience hands-on executing digital marketing campaigns, specifically Google, Meta and Microsoft. If you have only managed agencies directly vs being hands-on in the ads, please do not apply.
• Proven success hitting business KPIs and maintaining budget
• 2+ years of experience in developing and executing on growth marketing strategies and initiatives from concept to execution.
• 2+ years of experience in managing a team of direct reports and developing their skillsets + plan for future growth & development.
• Experience analyzing channel performance with Google Analytics (GA4 preferred)
• Familiar with different forms of marketing attribution and how to measure and optimize channel performance cut different ways
• Growth mindset, test-and-learn approach, and a willingness to embrace uncertainty and learn from unsuccessful efforts
• 2+ years of experience working with marketplaces (i.e. Amazon, Walmart, Shopping ads or related)
• 1+ years of experience managing an affiliate marketing program
• 2+ years of experience working with and/or managing external vendors/agencies
• Experience working directly with content teams and designers to brief in creative needs and project manage deliverables in a timely manner
• Experience managing large paid media budgets across multiple channels
• Excellent verbal and written communication with a strong attention to detail
• Strong time management and project management skills
• Creative and innovative thinking; an ability to start from best practices and innovate
• Ability and willingness to monitor performance marketing performance outside of normal business hours
• Bachelor’s degree or equivalent experience

Travel

• 100% remote

Compensation

This position offers compensation commensurate with experience and skills, an incentive plan, and a robust benefits package.

How to Apply

CleanChoice Energy is an Equal Opportunity Employer. Our staff’s diverse, multidisciplinary background drives our success, and we are committed to ensuring that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, or any other characteristic protected by law. To apply, please submit a resume and cover letter via www.cleanchoicenergy.com/careers.

About CleanChoice Energy

Our mission is to transform the U.S. electricity market by switching homes and businesses to 100% clean, pollution-free energy. We are working toward a world free of catastrophic climate change with pure, clean air and abundant renewable energy by providing renewable energy to everyone everywhere.

CleanChoice Energy